Gabriele Papalia
Specialista in marketing digitale at Mectron Dental- Claim this Profile
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Bio
Experience
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Mectron Dental
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Italy
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Medical Device
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1 - 100 Employee
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Specialista in marketing digitale
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Jun 2022 - Present
Main responsibilities: - Restructuring, optimizing, and proposing new digital marketing strategies to achieve omnichannel company goals. - Planning full funnel plans that range across diverse sources/media: SEM, Display Adv, Reservation, Affiliation Network, comparison engines, and reading analytical data. - Structuring and optimizing email marketing automation flows for the various stages of complex databases. - Supporting innovation projects and optimizing user experience and user interfaces. - Monitoring the implementation of plans by constantly analyzing KPIs, ROAS, and ROI. - Creating reports that allow corrective actions to be proposed if necessary. - Proposing A/B testing to continuously improve the key metrics (opening, clicks, leads, conversions, etc.) of campaigns.
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Mectron Medical
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Italy
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Medical Equipment Manufacturing
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1 - 100 Employee
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Specialista in marketing digitale
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Jun 2022 - Present
Main responsibilities: - Restructuring, optimizing, and proposing new digital marketing strategies to achieve omnichannel company goals. - Planning full funnel plans that range across diverse sources/media: SEM, Display Adv, Reservation, Affiliation Network, comparison engines, and reading analytical data. - Structuring and optimizing email marketing automation flows for the various stages of complex databases. - Supporting innovation projects and optimizing user experience and user interfaces. - Monitoring the implementation of plans by constantly analyzing KPIs, ROAS, and ROI. - Creating reports that allow corrective actions to be proposed if necessary. - Proposing A/B testing to continuously improve the key metrics (opening, clicks, leads, conversions, etc.) of campaigns.
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Business24 La TV del Lavoro
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Italy
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Content Creator e Social Media Manager
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Nov 2020 - Jun 2022
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Freelance
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Genova, Liguria, Italia
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Specialista in marketing digitale
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Sep 2019 - Jun 2022
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Villaggio del Ragazzo
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1 - 100 Employee
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Responsabile delle comunicazioni
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Apr 2018 - Aug 2018
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The Space Cinema
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Italy
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Entertainment Providers
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200 - 300 Employee
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Operatore multiplex
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Oct 2016 - Apr 2018
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Education
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Università degli Studi di Genova
Laurea triennale, Studi sulla comunicazione di massa e sui media -
I.T.T.L. Nautico San Giorgio
Diplomato perito costruttore navale, Tecnologie di ingegneria delle costruzioni navali