Experience

Mectron Dental

• Italy
• Medical Device
• 1 - 100 Employee

• Specialista in marketing digitale

  • Jun 2022 - Present

  Main responsibilities: - Restructuring, optimizing, and proposing new digital marketing strategies to achieve omnichannel company goals. - Planning full funnel plans that range across diverse sources/media: SEM, Display Adv, Reservation, Affiliation Network, comparison engines, and reading analytical data. - Structuring and optimizing email marketing automation flows for the various stages of complex databases. - Supporting innovation projects and optimizing user experience and user interfaces. - Monitoring the implementation of plans by constantly analyzing KPIs, ROAS, and ROI. - Creating reports that allow corrective actions to be proposed if necessary. - Proposing A/B testing to continuously improve the key metrics (opening, clicks, leads, conversions, etc.) of campaigns.



Mectron Medical

• Italy
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Specialista in marketing digitale

  • Jun 2022 - Present

  Main responsibilities: - Restructuring, optimizing, and proposing new digital marketing strategies to achieve omnichannel company goals. - Planning full funnel plans that range across diverse sources/media: SEM, Display Adv, Reservation, Affiliation Network, comparison engines, and reading analytical data. - Structuring and optimizing email marketing automation flows for the various stages of complex databases. - Supporting innovation projects and optimizing user experience and user interfaces. - Monitoring the implementation of plans by constantly analyzing KPIs, ROAS, and ROI. - Creating reports that allow corrective actions to be proposed if necessary. - Proposing A/B testing to continuously improve the key metrics (opening, clicks, leads, conversions, etc.) of campaigns.



Business24 La TV del Lavoro

• Italy
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Content Creator e Social Media Manager

  • Nov 2020 - Jun 2022



Freelance

• Genova, Liguria, Italia

• Specialista in marketing digitale

  • Sep 2019 - Jun 2022



Villaggio del Ragazzo

• 1 - 100 Employee

• Responsabile delle comunicazioni

  • Apr 2018 - Aug 2018



The Space Cinema

• Italy
• Entertainment Providers
• 200 - 300 Employee

• Operatore multiplex

  • Oct 2016 - Apr 2018