Gabriela Stroe

Client Success Manager at Milkshake Media
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Contact Information
Location
Lisbon, Lisbon, Portugal, PT
Languages
  • English Full professional proficiency
  • Romanian Native or bilingual proficiency
  • Spanish Limited working proficiency

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Bio

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5.0

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Daniela S.

I've known Gabriela for a couple of years now and I've always admired her for her commitment and strong sense of responsibility. During the time we have worked together on various projects, Gabriela was a pleasure to collaborate with due to her ability to communicate effectively. I highly recommend co-opting her in any team and I very much look forward to the opportunity to work with her again in the future.

Adriana Flaugnatti, MBA

I have never seen anybody who could join a team and in only few months to make such a difference with such as important growth in the Email Marketing performance in Studio Moderna, like Gabriela. She really impressed me with her willingness to learn and a beautiful mix of productivity and ambition, her conciseness and work dedication. Gabriela always had a positive attitude and a smile for everybody. Without hesitation I recommend her, as she would be an asset to any team.

Andrada Stanciu

Gabriela is a talented, data driven, thorough thinker, self-developing person. She grew in her expertise and excellence over the last months and showed high capabilities to further develop into email marketing, data analytics, data mining. I have a true pleasure to work with her. Her future growth is outstanding. Gabriela will be a top employee in any other company she will be part of.

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Credentials

  • Email Marketing: Strategy and Optimization
    LinkedIn
    Apr, 2022
    - Sep, 2024
  • Marketing Tools: Growth Marketing
    LinkedIn
    Apr, 2022
    - Sep, 2024
  • The fundamentals of Digital Marketing
    Google Digital Garage
    Apr, 2022
    - Sep, 2024
  • Customer Success Manager: Fundamentals
    Udemy
    Feb, 2023
    - Sep, 2024
  • Deliverability Certified
    Klaviyo
    Dec, 2022
    - Sep, 2024
  • SMS Strategy Certificate
    Klaviyo
    Dec, 2022
    - Sep, 2024
  • Klaviyo Product Certified
    Klaviyo
    May, 2022
    - Sep, 2024

Experience

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Client Success Manager
      • Jun 2023 - Present

      Key Responsibilities: •Onboarding new clients •Collaborating with founders to align on strategic direction •Facilitating client communications for approvals and onboarding tasks •Procuring necessary assets and approvals from clients for the design team •Streamlining team workflow across multiple accounts and implementing systems to enhance productivity •Delegating tasks and creating action items for the team and clients •Ensuring deadlines are met while considering team bandwidth •Developing unique campaign calendars for multiple accounts •Fostering strong relationships between clients and team members •Conducting weekly/monthly reporting on multiple accounts •Leveraging organizational platforms like Asana, Slack, Figma and Notion to increase team efficiency •Leading client meetings Show less

    • Romania
    • E-learning
    • 1 - 100 Employee
    • Email Marketing & Loyalty Manager
      • Mar 2023 - Jul 2023

      As an Email Marketing & Loyalty Programs Manager at a startup company, I gained valuable business insights and honed exceptional skills in a dynamic environment. I led diverse responsibilities, including email marketing, loyalty programs, sales, and team management. Email Marketing: I developed and executed comprehensive strategies, optimized campaigns, conducted A/B testing, and monitored key metrics. Collaborated cross-functionally, and provided analysis and reporting. I also served as a Customer Success Manager for all of my clients. Loyalty Programs: I managed customer loyalty initiatives, designed rewards, tracked participation, conducted research, and evaluated program performance. Utilized CRM systems for personalization. Sales: I pitched to clients, created project proposals, developed internal SOPs. and streamlined processes, managed projects, and created agency offers and pricing strategies. Management: Built and managed a high-performing team, delegated tasks, provided coaching and feedback, resolved conflicts, and ensured effective communication across all team members. Working in this startup environment provided me with a deep understanding of business dynamics, challenged me to step out of my comfort zone, and equipped me with exceptional skills. Show less

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Email Marketing Executive/Account Manager
      • Mar 2022 - Apr 2023

      Some of my responsibilities included, but were not limited to the following, for up to 7 different E-commerce businesses, from various industries, at the same time: • Creating email marketing campaigns using Klaviyo, an established ESP. • Developing email flows in Klaviyo to automate customer journeys and maximize engagement. • Designing and implementing email pop-ups and lead magnets to capture leads and build customer databases. • Overseeing client revisions and ensuring the timely and accurate execution of their email marketing requirements. • Creating content calendars and flow maps for clients, ensuring a strategic and organized approach to their email marketing activity. • Developing new strategies to enhance customer engagement and drive conversions. • Optimizing emails based on analytics and performance metrics, ensuring continuous improvement in campaign effectiveness. • Setting up SMS broadcasts, flow journeys, and pop-ups to expand the reach and effectiveness of multi-channel campaigns. • Creating weekly and yearly email performance reports, providing valuable insights and recommendations. • Troubleshooting, optimizing, and improving flow journeys and account settings to enhance email performance. • Conduct extensive A/B testing to evaluate email elements and interpret results to drive data-driven optimizations. Show less

    • Switzerland
    • Retail
    • 700 & Above Employee
    • Email Marketing Specialist
      • Apr 2021 - Mar 2022

      In this position, I held responsibility for the Email Marketing activities of six prominent brands: Top Shop, Dormeo, Delimano, Rovus, Wellneo, and Walkmaxx. Within this role, I: • Strategized and executed email marketing campaigns, utilizing industry best practices and marketing automation tools like ActiveCampaign. • Developed captivating email content, subject lines, and CTAs to maximize open rates, click-through rates, and conversions. • Conducted thorough segmentation and targeting to deliver personalized and relevant messaging to various customer segments. • Monitored campaign performance, analyzed vital metrics, and implemented data-driven optimizations to improve overall campaign effectiveness. • Utilized A/B testing to refine email designs, layouts, and messaging to enhance engagement and conversion rates. • Collaborated cross-functionally with design and content teams to ensure brand consistency and impactful email designs. • Managed email lists, performed data hygiene tasks, and ensured compliance with email marketing regulations and best practices. • Leveraged marketing automation platforms to create and execute complex customer journeys and automated workflows. • Conducted post-campaign analysis and prepared detailed reports on campaign performance, providing actionable insights for future optimization. • Stayed updated with industry trends, emerging technologies, and email marketing best practices to drive continuous improvement and innovation in email campaigns. • Developed, translated, adapted, and edited sales, automatic, and survey emails to effectively communicate with diverse audiences and achieve desired outcomes. Show less

    • Romania
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Ecommerce Project Manager
      • Feb 2019 - Mar 2021

      • Planned and strategized the overall project plan and strategy for the e-commerce platform. • Managed the development and maintenance of the e-commerce platform. • Coordinated with web developers and designers to ensure a user-friendly and visually appealing website. • Handled product listings, including creating and updating product descriptions, images, and pricing. • Established and maintained efficient order management processes. • Ensured timely processing and fulfilment of customer orders. • Developed and executed online marketing strategies to drive traffic and increase sales. • Monitored and analyzed marketing performance metrics, such as conversion rates and customer acquisition costs. • Tracked and analyzed website and sales data using tools like Google Analytics. • Generated regular reports on key performance indicators, such as revenue, conversion rate, and customer retention. • Identified and collaborated with external agencies or vendors for specific project needs. • Oversaw customer service operations to ensure timely and satisfactory resolution of customer inquiries and issues. • Managed the project budget, including forecasting and tracking expenses. • Built and led a cross-functional team, including web developers, designers, marketers, and customer service representatives. • Stayed updated with industry trends, e-commerce best practices, and technological advancements. Show less

Education

  • NOVA IMS Information Management School
    Master's degree, Data-Driven Marketing MSc: Marketing Research & CRM
    2023 - 2025
  • Academia de Studii Economice din București
    Bachelor's Degree in Marketing, Economics
    2020 - 2023

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