Gabriela Cobra
Product Manager at EXAME- Claim this Profile
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Inglês Full professional proficiency
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Português Native or bilingual proficiency
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Bio
Aylan Boscarino
Gabriela is one of the greatest Product Managers I have the honor to work with. She generated a tremendous amount of value for the project and the people after joining the team for just a couple of weeks, proving the quality of her work and the level of her skills. Besides the unquestionable professional seniority Gabriela is one of the nicest people I know with a tremendous heart and a great sense of humor.
Raphael Sant'Anna
Trabalhar com a Gabi é trabalhar com uma pessoa proativa, parceira, que se preocupa com o clima do time. Como Data Product Manager, apoiou o time de Dados na Exame a entender a maturidade das áreas parceiras no tema, levantando hipóteses que orientavam os entregáveis trimestrais. Facilitou rituais de planejamento e integração de time, desenhou do zero processos para gestão de demandas com objetivo de melhorar o alinhamento entre stakeholders. Sem dúvida é uma grande PM, mas principalmente: é uma pessoa maravilhosa.
Aylan Boscarino
Gabriela is one of the greatest Product Managers I have the honor to work with. She generated a tremendous amount of value for the project and the people after joining the team for just a couple of weeks, proving the quality of her work and the level of her skills. Besides the unquestionable professional seniority Gabriela is one of the nicest people I know with a tremendous heart and a great sense of humor.
Raphael Sant'Anna
Trabalhar com a Gabi é trabalhar com uma pessoa proativa, parceira, que se preocupa com o clima do time. Como Data Product Manager, apoiou o time de Dados na Exame a entender a maturidade das áreas parceiras no tema, levantando hipóteses que orientavam os entregáveis trimestrais. Facilitou rituais de planejamento e integração de time, desenhou do zero processos para gestão de demandas com objetivo de melhorar o alinhamento entre stakeholders. Sem dúvida é uma grande PM, mas principalmente: é uma pessoa maravilhosa.
Aylan Boscarino
Gabriela is one of the greatest Product Managers I have the honor to work with. She generated a tremendous amount of value for the project and the people after joining the team for just a couple of weeks, proving the quality of her work and the level of her skills. Besides the unquestionable professional seniority Gabriela is one of the nicest people I know with a tremendous heart and a great sense of humor.
Raphael Sant'Anna
Trabalhar com a Gabi é trabalhar com uma pessoa proativa, parceira, que se preocupa com o clima do time. Como Data Product Manager, apoiou o time de Dados na Exame a entender a maturidade das áreas parceiras no tema, levantando hipóteses que orientavam os entregáveis trimestrais. Facilitou rituais de planejamento e integração de time, desenhou do zero processos para gestão de demandas com objetivo de melhorar o alinhamento entre stakeholders. Sem dúvida é uma grande PM, mas principalmente: é uma pessoa maravilhosa.
Aylan Boscarino
Gabriela is one of the greatest Product Managers I have the honor to work with. She generated a tremendous amount of value for the project and the people after joining the team for just a couple of weeks, proving the quality of her work and the level of her skills. Besides the unquestionable professional seniority Gabriela is one of the nicest people I know with a tremendous heart and a great sense of humor.
Raphael Sant'Anna
Trabalhar com a Gabi é trabalhar com uma pessoa proativa, parceira, que se preocupa com o clima do time. Como Data Product Manager, apoiou o time de Dados na Exame a entender a maturidade das áreas parceiras no tema, levantando hipóteses que orientavam os entregáveis trimestrais. Facilitou rituais de planejamento e integração de time, desenhou do zero processos para gestão de demandas com objetivo de melhorar o alinhamento entre stakeholders. Sem dúvida é uma grande PM, mas principalmente: é uma pessoa maravilhosa.
Experience
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EXAME
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Brazil
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Online Audio and Video Media
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200 - 300 Employee
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Product Manager
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Mar 2021 - Present
Works to create a data driven culture, acting as disseminator of the mindset of utilizing figures and data in strategic decision-making. The first task undertaken was to elaborate a diagnosis about if and how the company embraces data in its daily operations, through internal interviews and surveys. The objective is to identify the way data is applied in each specific area, in order to facilitate the achievement of its KPIs. Works to create a data driven culture, acting as disseminator of the mindset of utilizing figures and data in strategic decision-making. The first task undertaken was to elaborate a diagnosis about if and how the company embraces data in its daily operations, through internal interviews and surveys. The objective is to identify the way data is applied in each specific area, in order to facilitate the achievement of its KPIs.
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iti Itaú
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Brazil
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Financial Services
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300 - 400 Employee
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Product Owner
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Apr 2018 - Aug 2020
Worked with a 10-member team focused on the development of credit card features, the main goal being to engage and prepare customers to use the iti app as their new digital wallet.Was selected to participate, alongside the team, to start iti’s first regional operation outside of São Paulo, in Recife. Conducted surveys with small businesses and street vendors, elaborated strategies, organized events, generated insights, collected feedbacks and contributed with the team’s KPIs.As Attendance Product Owner also structured and led the process from start to finish, through team building, supporting platform requisitions, and defining customer approaches.
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TOTVS
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Brazil
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Software Development
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700 & Above Employee
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Senior Project Analyst
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Aug 2016 - Apr 2018
Responsible for Product Life Cycle and Customer Portal areas, aiming to improve processes, and internal and external communication.
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Digital Transformation Analyst
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Jan 2016 - Jul 2016
Was a part of the Digital TOTVS Project and elaborated the company’s portfolio.
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Trainee
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Jan 2015 - Dec 2015
Participated in job rotation and self-development in the field of technology, delivering projects and events in several areas such as product and UX.
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Dotz
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Technology, Information and Internet
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200 - 300 Employee
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Administrative assistant
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Feb 2014 - Oct 2014
Focal point in the Santa Catarina office for approval of marketing pieces, website updates calendar, internal budgets, purchase and logistics of materials, assistance in customer service processes and intermediation between branches. Responsible for office infrastructure, support to team development campaigns and support to customer service. Focal point in the Santa Catarina office for approval of marketing pieces, website updates calendar, internal budgets, purchase and logistics of materials, assistance in customer service processes and intermediation between branches. Responsible for office infrastructure, support to team development campaigns and support to customer service.
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Cassol Centerlar
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Brazil
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Wholesale Building Materials
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700 & Above Employee
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Intern
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Jun 2013 - Dec 2013
Worked in the Training & Development area, in the interaction and analysis of educational content providers. Responsible for organizing and scheduling activities at branches in the south of the country. Supported the company's selection processes, organizing courses and events. Designed and proposed process optimization in the area. Worked in the Training & Development area, in the interaction and analysis of educational content providers. Responsible for organizing and scheduling activities at branches in the south of the country. Supported the company's selection processes, organizing courses and events. Designed and proposed process optimization in the area.
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Banco do Brasil
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Banking
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700 & Above Employee
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Intern
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Aug 2012 - Apr 2013
Follow-up of agency goals by employee. Operationally supported the PJ area and assisted in processes related to legal demands. Participated in activities to support process management. He monitored the activities of a young apprentice and passed on knowledge to improve his performance. Reorganized all agency accounts. Follow-up of agency goals by employee. Operationally supported the PJ area and assisted in processes related to legal demands. Participated in activities to support process management. He monitored the activities of a young apprentice and passed on knowledge to improve his performance. Reorganized all agency accounts.
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Ministério Público de Santa Catarina
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Brazil
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Government Administration
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100 - 200 Employee
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Intern
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Mar 2011 - Jul 2012
Organized events at the Public Ministry of SC, daily meetings and national seminars. Was responsible for the logistics strategy, making and sending invitations to large events in the state, receiving and monitoring public sector materials and dispatching content to the professionals in charge. Together with the team, performed the receptions and assistance in the activities demanded by the Ceremonial. Organized events at the Public Ministry of SC, daily meetings and national seminars. Was responsible for the logistics strategy, making and sending invitations to large events in the state, receiving and monitoring public sector materials and dispatching content to the professionals in charge. Together with the team, performed the receptions and assistance in the activities demanded by the Ceremonial.
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Universidade do Estado de Santa Catarina
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Brazil
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Higher Education
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700 & Above Employee
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Intern
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Jul 2010 - Dec 2010
First internship experience in the Documentation Sector of the Distance Education Center (CEAD/UDESC). Contacted the academic public, answered doubts, organized student dossiers and documents, supported the management and flow of certificates. First internship experience in the Documentation Sector of the Distance Education Center (CEAD/UDESC). Contacted the academic public, answered doubts, organized student dossiers and documents, supported the management and flow of certificates.
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Education
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Udacity
Nanodegree, Data Product Management -
Santa Catarina State University
Bachelor’s degree in Business