Senior Analyst, Customer Experience Management

• Apr 2021 - Present

Analyst, Customer Experience Management

• Apr 2019 - Apr 2021

-Assists with strategic execution of various marketing automation projects.-Provides input regarding omnichannel message cadence, data strategy, and implementation consulting.

Marketing Operations Coordinator

• Feb 2018 - Apr 2019

-Improved, organized and maintained data utilizing the CRM software system, InterAction. -Ensured efficient movement of the firm marketing database in order to understand relationships between contacts and enhance communication with prospects and clients. -Assisted in marketing initiatives, such as e-mail marketing outreach. -Conducted analysis on marketing data to ensure database accuracy and help provide business insights and measures. -Maintained database opportunities by tracking results and generating reports to enhance proposals and events. Show less

Marketing Data Coordinator

• Nov 2017 - Jan 2018

-Recorded and managed data properly in order to analyze business functions and productivity -Coordinated and implemented activities appropriate for the maintenance of various databases -Collaborated with the marketing team to make sure that each project gets the resources and attention it needs to be successful -Maintained and organized data utilizing sophisticated CRM software systems (Gwabbit and InterAction) in order to understand relationships between contacts and enhance communication with prospects and clients Show less

Project Management Intern

• Feb 2017 - May 2017

-Assist Project Manager during client rebranding, web design, and multimedia campaigns. -Maintain agency operations through software integration and synchronization (Aqua - Webvantage and Proof HQ). -Develop a strong understanding of client profiles and products to enhance customer experience and increase satisfaction. -Assist Project Manager during client rebranding, web design, and multimedia campaigns. -Maintain agency operations through software integration and synchronization (Aqua - Webvantage and Proof HQ). -Develop a strong understanding of client profiles and products to enhance customer experience and increase satisfaction.

Executive Vice President

• Aug 2016 - May 2017

- Collaborate with the President in leading the LaSalle University chapter. - Organize committees for large campus-wide networking events with professional development and alumni. - Collaborate with the President in leading the LaSalle University chapter. - Organize committees for large campus-wide networking events with professional development and alumni.

Senior Sales & Promotion Manager

• Aug 2016 - Nov 2016

- Assist the Marketing Manager in driving participation and execution of events and promotions on campus, while working with the food service staff to ensure implementation and the post-activity analysis. - Act as team leader and liaison between Peer-to-Peer team members and the Marketing Manager. - Conduct marketing research through engaging students and faculty and reports to the Marketing Manager to execute meal plan sales. - Utilize Constant Contact to send out promotional emails to the University community. - Inform students via tabling and dining events to achieve meal plan sales goals. - Provide support of dining activities and meal plan campaigns. - Communicate details of meal plans, advantages of eating on campus, payment options, and general information about dining services. - Create promotional material for upcoming dining events and retail specials. Show less

Consumer Engagement Coordinator

• Jan 2016 - May 2016

- Collaborated with La Salle University’s Peer-to-Peer Marketing team. - Operated Voice of Consumer (VOC) online comment cards for La Salle University and relayed any results and data information to the Marketing Manager. - Conducted research in various projects regarding data collection, competitive analysis, retail, and online feedback (VOC). - Utilized Constant Contact to send out promotional emails to the University community. - Collaborated with La Salle University’s Peer-to-Peer Marketing team. - Operated Voice of Consumer (VOC) online comment cards for La Salle University and relayed any results and data information to the Marketing Manager. - Conducted research in various projects regarding data collection, competitive analysis, retail, and online feedback (VOC). - Utilized Constant Contact to send out promotional emails to the University community.

Vice President of Advertising

• Sep 2015 - May 2016

- Designed flyers and advertisements for Marketing events at La Salle. - Endorced meetings and campus-wide events through La Salle AMA's social media accounts (Instagram, Twitter, Facebook). - Designed flyers and advertisements for Marketing events at La Salle. - Endorced meetings and campus-wide events through La Salle AMA's social media accounts (Instagram, Twitter, Facebook).

Social Media Marketing Intern

• Jan 2015 - Nov 2015

- Assisted the Marketing Manager at La Salle University with marketing plan development, event planning, public relations, meal plan sales, and social media marketing. - Increased social media presence and gained visibility for Aramark at La Salle University. - Managed the Instagram, Facebook, and Twitter accounts for La Salle Dining that allowed me to practice effective execution and written communication. - Identified opportunities and threats affecting La Salle Dining and reported this information to the Marketing Manager. Show less

Food Server, Food Runner, Hostess

• May 2014 - Aug 2015

- Recorded customer’s food and drink orders for the kitchen staff and bartenders. - Helped avoid liabilities regarding customers' excessive drinking - Recorded customer’s food and drink orders for the kitchen staff and bartenders. - Helped avoid liabilities regarding customers' excessive drinking