Product Designer

• Sep 2023 - Present

UX/UI Designer

• May 2023 - Sep 2023

Greener is a startup of carbon credit tokenization for individuals and companies. Projects: • Institutional website - desktop/mobile • B2B/B2C application for token and carbon credit transactions As a UX Designer, my responsibilities include: • Designing task flows, user flows, and wireflows • Creating wireframes and prototypes • Conducting user interviews • Performing qualitative and quantitative research • Implementation of our design system across various interfaces Tools used: • Figma, Adobe Photoshop, Adobe Illustrator, ClickUp, Asana, Miro, Discord Show less

Product Designer

• Oct 2022 - May 2023

Getpower Energy is a hub for three solar power startups: Getpower Solar (providing solar solutions for the public and other companies), Getpower Franquia (our franchising business, currently the largest in our state), and Academia do Sol (an edtech that provides qualification about the solar job market).As the responsible for all UX design work across all three companies, my main achievements were:• decreased the customer acquisition cost (CAC) by approximately 35% through the redesign of the hub's website• increased the hub's Lifetime Value (LTV) through the reformulation of our product funnel - reformulation which resulted from our implemented discovery process• Improved the website performance by 30% (desktop) and 26.47% (mobile).reduced the support requests from franchisees by implementing new features on both our website and our new app.Projects:• The unified application for the 3 companies, from conception to go-to-market• The redesign of the entire hub website• Various landing pages for products, live events, and coursesResponsibilities:• Wireframing and prototyping low or high fidelity designs for web, desktop, and/or mobile applications in a fast-paced environment.• Creating, testing, and refining prototypes with users, as well as conducting user interviews and other user research (qualitative and quantitative).• Creating creative and appealing landing pages and other digital interfaces.• Translating complex solar power concepts into intuitive products.• Presenting and documenting deliverables for stakeholders.• Collaborating closely with the marketing and product teams (product manager, tech manager, developers, agile methodology, grooming sessions), especially with the product manager, to ensure continuous discovery.Tools used:• Figma, Figjam, Clickup, Adobe Creative Cloud, Google Workspace, Jira, Miro, Whimsical Show less

Copywriter / SEO

• Jun 2022 - Oct 2022

• Responsible for copywriting in the areas of: content, email marketing and blog posts, with a focus on SEO• Copy for Instagram, Ads, Youtube, Email Marketing and Blog posts optimized for SEO• Responsible for cataloguing and optimizing all blog posts, providing inputs for the technology area• Creation of content funnels, journeys and lead nurturing• Copy for sales letters with a focus on storytelling• Support for the creation of strategic planning, OKRs and KPIs for the marketing team• Support in the audiovisual area, for recording and live transmission of content• Persona discovery and analysis• Stakeholder management• Analysis of performance on company channels• Proofreading of various materials Show less

Digital Marketing Strategist

• Jan 2022 - Nov 2022

Ecos Jr. is the communications junior company of UFES. Considered one of the largest in Brazil, the objective of every junior company is to connect students with real companies with real demands. All the money raised is destined for the company itself, which uses it to provide tools and training for its members.As a digital marketing strategist, I was responsible for:• Content creation | Content funnel• Customized content strategies | Branding• Planning content ideas for the copywriting and design team• Scheduling social media posts using dedicated tools• Delivering talks on strategic marketing for businesses Show less

Videomaker

• Apr 2021 - Jan 2022

• Production of institutional videos for companies• Video editing for Youtube• Subtitles for videos• Scriptwriting

Designer

• Oct 2021 - Jun 2022

Rede Gazeta is a branch of Brazil's top 1 broadcast media company, Rede Globo. During my time there, I played a key role in designing for major state-level events, including the Desfile das Escolas de Samba (covering our traditional carnival parade), Marcas de Valor (an award for top state brands/companies), Arena Profissões (an event about job market for young people), and Tecnoagro (agribusiness). As part of my responsibilities, I was in charge of: • Designing for social media (Instagram, Facebook, websites, gifs, and e-mail marketing) • Creating printable designs • Collaborating with marketing, sales, operations, and HR teams • Illustrating and developing visual identities for various projects and events • Activating brands through digital advertising campaigns and events • Utilizing Adobe Creative Cloud (Photoshop, Illustrator, Premiere) and other software tools for design. Show less

English Second Language Teacher

• Feb 2020 - Jan 2022

CCAA is one of the best private English (as a second language) schools in Brazil. As a teacher, my duties were: • Creation and teaching of classes • Implementation of teaching methods - Live and E-learning • Teaching classes entirely in English to students of all levels and ages • Training for new teachers CCAA is one of the best private English (as a second language) schools in Brazil. As a teacher, my duties were: • Creation and teaching of classes • Implementation of teaching methods - Live and E-learning • Teaching classes entirely in English to students of all levels and ages • Training for new teachers

English Second Language Teacher

• Feb 2020 - Sep 2021

• Preparation and delivery of lessons • Creation of personalized teaching materials • Implementation of teaching methods - In-person and Online • Conducting English-only lessons for students of all levels and ages • Training for new teachers • Preparation and delivery of lessons • Creation of personalized teaching materials • Implementation of teaching methods - In-person and Online • Conducting English-only lessons for students of all levels and ages • Training for new teachers