Experience

Scalero

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Art Director

  • Oct 2022 - Present

• Art Director

  • Oct 2022 - Present



Freelance

• Mexico

• Graphic Designer

  • Jan 2012 - Oct 2022

  Freelancing since 2012. Work with clients on strategies to reach a particular goal (experience, audience, communication). Managing proposals from strategy through to design, print and production in somecases. Responsible for managing several clients at once, working with vendors and suppliers. Schedule projects and define budget constraints help me achieve the clients deadlines. Skills: branding, typography, identity, editorial, digital design, web design, project management, content creation, infographics Show less



Mundi

• United States
• International Trade and Development
• 100 - 200 Employee

• Branding and Graphic Lead

  • Apr 2022 - Aug 2022

  Creating internal workflow and design production cycle. Conceptualize and lead the creation of on-brand creative elements with the goal of increasing brand awareness. Design visually appealing content. Collaborate with other team members to ensure a consistent creative direction for the brand. Creating internal workflow and design production cycle. Conceptualize and lead the creation of on-brand creative elements with the goal of increasing brand awareness. Design visually appealing content. Collaborate with other team members to ensure a consistent creative direction for the brand.



Victoria147

• Mexico
• Professional Training and Coaching
• 1 - 100 Employee

• Product Designer

  • Jan 2022 - Mar 2022

• Head Of Design

  • Mar 2019 - Dec 2021

  After a year I became head of design. Overseeing all graphic materials use internally and externally, worked on boosting brand expression in all our platforms and reviewing and approving designs, artwork, photography, and graphics developed by other staff members. During this time I worked with the marketing director in developing and re-designing Victoria147 brand and design systems. On daily bases I plan, strategize and execute identities for different products and campaigns. Monitor and coordinate activities with other areas to align purpose of final product. Show less

• Junior Designer

  • 2019 - Mar 2019

  I first joined Victoria147 as a junior designer and lead designer for “Academia Online” brand created from scratch. Most of my work consisted on maintaining graphic consistency across all deliverables. Identify and developed a process to improve design area workflow to better serve internal and external clients.



Oficio Estudio

• Mexico

• Junior Graphic Designer

  • Mar 2013 - Sep 2016

  Directly worked with creative director in the creation of brand design, visual solutions and series of campaigns for a variety of clients. Created functional design systems for small and big clients. Oversaw project development form start to finish and follow-up in some cases for clients and suppliers. While working at Oficio I had the chance to work in the print process for applications such as books, magazines and brochures. Gave input on new strategies for Advertising campaigns for big brands such as Palacio de Hierro (department stores). Show less



Foic Lecanda

• Mexico
• Advertising Services
• 1 - 100 Employee

• Junior Graphic Designer

  • Sep 2011 - Oct 2012

  During my first junior design position I learned about conceptualizing and adapting client briefs for different brands (such as Bimbo-Barcel). I also worked on design solutions, dummie building, sketching and POP design. During my first junior design position I learned about conceptualizing and adapting client briefs for different brands (such as Bimbo-Barcel). I also worked on design solutions, dummie building, sketching and POP design.