Gabriela Mujal, MHA

Venture Fellow at Coyote Ventures
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Heather McDonald

I’ve had the great pleasure of working with Gabriela Mujal as our teams collaborated daily on our product’s user experience. During that time, as Sr. Director of Patient Journeys, I worked with Gabriela remotely and in-person, building patient journeys off of her user research, behavior change framework, and insight to the user experience. During my time working with Gabriela, she demonstrated the following: -Thorough qualitative and quantitative research into indications that have a profound impact on maternal health outcomes -Dissemination of complex conditions across the input of evidence-based research and interviews with clinicians of varied specialties, and quickly leveraging that research for the teams to springboard design decisions -Clear organization of research into frameworks to support decision making for a variety of experiences, from medical device use to self-reporting of diagnoses to consumption of health education -Thoughtful approach to user research to support short and long-term approaches to product and journey design for actions we’re seeking from our users And, essentially, Gabriela has been an invaluable tool to our journey and product design as we’ve added multiple journeys and shifted platforms. She’s a fantastic team member. I highly recommend her for any position that she is pursuing.

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Credentials

  • Behaviour Change Interventions: Introductory Principles and Practice
    UCL Centre for Behaviour Change
    Nov, 2022
    - Nov, 2024
  • Green Belt Six Sigma
    ASQ - World Headquarters

Experience

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Venture Fellow
      • Apr 2023 - Present

      Coyote Ventures is an early stage fund investing in women’s health and wellness, founded by partners who are scientists turned entrepreneurs turned investors. Coyote Ventures was founded with the north star of improving women's lives, and recognizing the explosion in innovations in women's health and wellness, which is a $1T+ market opportunity, propelled by the increase of women in finance and STEM. Coyote Ventures is an early stage fund investing in women’s health and wellness, founded by partners who are scientists turned entrepreneurs turned investors. Coyote Ventures was founded with the north star of improving women's lives, and recognizing the explosion in innovations in women's health and wellness, which is a $1T+ market opportunity, propelled by the increase of women in finance and STEM.

    • United States
    • Software Development
    • 100 - 200 Employee
    • Behavioral Design Consultant
      • Mar 2023 - Present

      Upfront’s platform automates and personalizes care navigation to efficiently engage all patients, optimize sites of care, grows necessary visit completion and improves outcomes. Upfront combines advanced analytics, personalization, content, and outreach to give every patient the personalized experience and health care they require and the ROI they desire. Upfront’s platform automates and personalizes care navigation to efficiently engage all patients, optimize sites of care, grows necessary visit completion and improves outcomes. Upfront combines advanced analytics, personalization, content, and outreach to give every patient the personalized experience and health care they require and the ROI they desire.

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Member
      • Feb 2023 - Present

      WELL is the first and only organization specifically designed for women healthcare professionals in digital health. We’re changing the face of digital health leadership by connecting, supporting, and empowering women at the helm of the healthcare revolution. WELL is the first and only organization specifically designed for women healthcare professionals in digital health. We’re changing the face of digital health leadership by connecting, supporting, and empowering women at the helm of the healthcare revolution.

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Director of Applied Behavioral Insights & Program Design
      • May 2022 - Feb 2023

      Wildflower connects women and families to better care by breaking down silos among providers, payers, and best-in-class partners. We deliver personalized education and calls-to-action that simplify the healthcare journey for families with a combination of human touch and digital tools that fuel the transition from fee-for-service to value-based care models. ✦ Support Wildflower to design women's health solutions that create outstanding patient and provider experiences, improve health outcomes, and lower the cost of care ✦ Bring the voice of the patient and provider into strategic business decisions and solution design processes ✦ Design research plans using qualitative and quantitative methods to execute research activities and identify insights ✦ Lead primary and secondary user research activities to identify problems and needs of our target users, such as pregnant patients and OB-GYN providers in the U.S. ✦ Consult with product, content, and clinical operations teams to ensure Wildflower solutions meet patient and provider engagement goals by addressing real world needs and seamlessly integrating into clinical workflows

    • Hospitals and Health Care
    • 700 & Above Employee
    • Senior Program Manager, Ambulatory Care Network
      • Mar 2021 - May 2022

      Support the development of an ambulatory network within the Providence St. Joseph Health system to ensure long-term growth and success of the key areas. Execute on strategic & tactical initiatives including providing advanced programmatic leadership to support the division. ✦ Growth ✦ Strategy ✦ M&A Support the development of an ambulatory network within the Providence St. Joseph Health system to ensure long-term growth and success of the key areas. Execute on strategic & tactical initiatives including providing advanced programmatic leadership to support the division. ✦ Growth ✦ Strategy ✦ M&A

    • United States
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Global Product Manager II, Neurovascular
      • Mar 2020 - Mar 2021

      ✦ Drove marketing activities in a fast-growing ischemic stroke treatment space ✦ Supported upstream product development on next generation catheter technology through VOC collection and analysis to ensure customers’ unmet needs are addressed and market input is translated into product requirements ✦ Developed market research strategies and analyze data to inform future franchise direction and strategy

    • Global Product Manager
      • Feb 2019 - Mar 2020

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Market Research
      • Mar 2020 - Mar 2021

      Led market research and go-to-market strategy to help nonprofits, startups, entrepreneurs and small businesses succeed in their mission and social causes Clients included: Highland Hospital, Cohesic, GUSI, Bondle, Just Manage, ProtecSpine Led market research and go-to-market strategy to help nonprofits, startups, entrepreneurs and small businesses succeed in their mission and social causes Clients included: Highland Hospital, Cohesic, GUSI, Bondle, Just Manage, ProtecSpine

    • United States
    • Software Development
    • 100 - 200 Employee
    • Marketing & Business Development Manager
      • Dec 2018 - Apr 2019

      ✦ Developed a strategy to expand new partnerships with health plans, systems, government, foundations, and nonprofits with a focus on new public health partnerships that address social risks and equity ✦ Articulated the unique value proposition and SaaS service offering, while communicating about the changing economics of value-based care ✦ Supported customer RFP proposals and cultivated relationships with foundations and government sources of funding ✦ Developed multi-channel communications, thought leadership-white papers, grant proposals, annual reports, and printed collateral ✦ Organized meetings and conferences that helped move ARW’s partnership strategy

    • China
    • Medical Equipment Manufacturing
    • 400 - 500 Employee
    • Senior Manager, Marketing Communications & Analytics
      • Jun 2018 - Sep 2018

      ✦ Managed the downstream development of marketing collateral for multi-modality (MR, CT, PET, X-Ray) medical imaging company with 9 FDA cleared products and services ✦ Drove an evidence-based approach to support business decisions through market research and competitive intelligence ✦ Managed the downstream development of marketing collateral for multi-modality (MR, CT, PET, X-Ray) medical imaging company with 9 FDA cleared products and services ✦ Drove an evidence-based approach to support business decisions through market research and competitive intelligence

    • United States
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Marketing Program Manager
      • May 2017 - May 2018

      ✦ Managed a market release with Hasomed’s RehaStim2 FES integration with EksoGT for clinical use in Europe ✦ Performed market research and business intelligence to develop and execute roll-out proposals for 2 New Product Introductions (NPIs) ✦ Managed a market release with Hasomed’s RehaStim2 FES integration with EksoGT for clinical use in Europe ✦ Performed market research and business intelligence to develop and execute roll-out proposals for 2 New Product Introductions (NPIs)

    • United States
    • Higher Education
    • 700 & Above Employee
    • Graduate Research Assistant | Behavioral Sciences, Public Health | Quality Improvement
      • Dec 2016 - May 2018

    • Hospitals and Health Care
    • 700 & Above Employee
    • Marketing Communications Specialist
      • Jan 2015 - Jun 2016

      ✦ Led the external product launch of the ACUSON S Family™, HELX™ Evolution with Touch Control premium ultrasound systems and live broadcast to regional USA locations with over 80 attendees ✦ Facilitated the global website UX redesign project, improving engagement rate for Ultrasound Internet product pages by 41.6% and 19.8% MoM for healthcare web site overall ✦ Delivered 2 multi-channel, global lead generation campaigns with Aunt Minnie, driving 432 unique visitors and 172 whitepaper downloads

Education

  • Saint Louis University
    Master of Health Administration, 3.8
    2016 - 2018
  • Santa Clara University
    Bachelor of Science (B.S.); Bachelor of Arts (B.A.), Psychology; English

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