Experience

HBO Romania

• Romania
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Trade Marketing Manager

  • Jan 2017 - Present

  - Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and affiliates expectations - Identify and develop necessary sales tools to increase cooperation with affiliates, increase brand presence in affiliates ‘campaigns and improve customer satisfaction - Strong experience with both B2B and D2C services – launch and communication of SVOD platform- Finding new business opportunities and implementing new projects for voucher sales/partnerships: joint communication campaigns throughout 2020, covering up a wide range of titles and objectives - Monitor and evaluate TM programs and activities to measure effectiveness and recommendation of improvements- Work closely with the Distribution and Marketing teams to ensure that TM strategies are aligned with objectives and affiliates revenue targets - Create and implement unique and innovative special projects such as Game of Thrones Escape Room, Game of Thrones Pencil Sculpture Exhibition, Tuff Money 360 VR Experience- Defend brand integrity - taking the lead on clarifying with relevant Marketing and Distribution stakeholders the branding guidelines which led to the creation of corporate branding guidelines becoming integral part of the License fees contracts with our affiliates on regional level- Analyze brand sell through results by channel and make recommendations - Manage budget and ROI for specific TM activities - Develop, coordinate and implement concept and logistics for marketing activities based on general strategy for existing and new channels (suggest concept, objectives, communication strategy i.e.: media plans, tactics, expected results, budgets) - Implementing strategic promotional campaigns for HBO brands and its content- Strong support and marketing activities for brand awareness and for increasing the number of subscribers - Coordinate production of promotional/ presentation materials contacts suppliers for developing and producing all approved materials



Cinema City Romania

• Romania
• Entertainment Providers
• 1 - 100 Employee

• Marketing Manager

  • Mar 2013 - Jan 2017

  - Strategic planning, budget and timeline management - Documenting and analyzing business strategies and targeting prospective customers- Planning for creative tasks and facilitate all client touch points and delivery deadlines - Develop tactical boosting campaigns and optimization of the costs - Implementing marketing campaigns for customers- Handle the management of brand restructuring for customers- Develop strategic PR approach and business plans- Coordinate the sales and marketing teams in the implementation process for the tactical campaigns - Creating media partnerships- Coordinate communication plan - from establishing the keywords to tracking the targeted KPI's, taking into consideration the type of the promoted product (e.g. Movies action, comedy, horror, Romanian movies, present actors on locations, this VIP locations, etc.)- Coordinating digital campaigns - Crisis communication - Responsible for voucher sales and corporate events



Music Channel & H!T Music Channel

• PR & Marketing Manager

  • Jan 2009 - Jul 2012

  - Event organizing and maintaining media relations - Finding and making partnerships with multiple brands – paid advertising included- Negotiating paid campaigns together with the sales department and creating strategy for implementation (i.e.: BRD Société General campaign – ads, logo in partner brand’s colors, VJ clothing according to partner brand image etc.) - Brand evolution – analyzing and proposing/implementing the strategy for brand growth - Social media responsibilities- Develop tactical campaigns and optimization of the costs- Management of the biggest musical event in the country, Romanian Music Awards (2011-2013)o Establishing the media promoting plano Dividing the responsibilities between the crew memberso Establishing the potential media partners and determining the partnership termso Creating the media packages for the sponsors of the events together with the sales departmento Establishing the event ID (logo, the poster, layouts, news, corporate announcements, etc.o Establishing the participation terms and dividing the categories: (artists, make-up and hair artists, staff)o Establishing and holding the press conferenceso Press materials – video and photo, teasers, etc.o Establishing the division of the location (press ground, VIP arena, backstage, main public, etc.)o Establishing the partnerships/sponsorship/preferential costs with the hotels and making the lists of badges divisiono Making the access materials (invitations, badges, car access, etc.)