Gabriela Guerrero Bustillos

Promoters Manager at Hisense Mexico
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Contact Information
us****@****om
(386) 825-5501
Location
Miguel Hidalgo, Mexico City, Mexico, MX
Languages
  • Ingles -
Skills

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Guillermo P.

Gabriela es una profesionistas apasionada y dedicada, la gestión de sus proyectos es tan eficiente como la comunicación con su equipo y con la gente que se ve involucrada. La mejora diaria y la consecución de metas son la gasolina que la motiva a todos los días, inclusive los fines de semana.

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Credentials

  • Servicio de atención al cliente: Creación de valor para el consumidor
    LinkedIn
    Jun, 2021
    - Nov, 2024

Experience

  • Hisense Mexico
    • Mexico
    • Computers and Electronics Manufacturing
    • 100 - 200 Employee
    • Promoters Manager
      • Sep 2019 - Present

      Define, develop HISENSE Strategy for TVs, Home Appliance, Mobile, and Air Conditioning Division. Ensure the correct strategies communication within the different areas. Management of channels and regions according to budget, staff, promotions, and special supports, guaranteeing the correct investment and ROI. Sell Out performance analysis by division, channel, distributor, and region. Generate action plans according to the strategies and Sell Out forecast to increase the market share. Definition of KPI to all the force team, according to each category. Ensure that the entire sales force has the necessary product and soft skills knowledge. Analysis and monitoring of competitors Management of promoter’s agency Show less

  • Cheil México
    • Mexico
    • Advertising Services
    • 100 - 200 Employee
    • Senior Operations Manager
      • Jul 2018 - Sep 2019

      Define, develop and support SAMSUNG Strategy for Consumer Electronics (VD and DA).Ensure the correct strategies communication within the different areas of Cheil FFM.Management of channels and regions according to budget, staff, promotions and special supports, guaranteeing the correct investment and ROI for Samsung.Sell Out performance analysis by channel, distributor and region.Generate action plans according to the strategies and Sell Out to increase the market share.Definition of KPI for the POS covered with promoters according to each category.Develop potential POS with merchants, mixed and temporary promoters.Ensure that the entire sales force has the necessary product and soft skills knowledge.POP material and exposure guidelines according to Samsung's addressAnalysis and monitoring of competitorsManagement of promoter’s agency Show less

    • Jr Operations Manager
      • Feb 2017 - Jul 2018

      Ensure the correct implementation of SAMSUNG strategy for Consumer ElectronicsResponsible for communication between KAM’s and Regional Specialists.Manage by business type the different strategies for Sell Out achievement, consolidating with Regional Specialists all that plan and sub-plan developed for its fulfillment.Be the support for the action plans and their implementation through the interaction of the Regional Specialists and the Operational Coordinators.Reinforce the interaction between the areas of BI and Training by intensifying their plans and strategies in sales floor focusing the integrated efforts to achieve the general objectives. Show less

  • Electrolux Group
    • Sweden
    • Manufacturing
    • 700 & Above Employee
    • Trade Marketing Sr. Supervisor
      • May 2014 - Feb 2017

      All Trade Marketing activities for Liverpool and Palacio de Hierro.Field operation, 3 Jr. Supervisors and 85 promoters in 100 stores nationwide.Monthly Quota and Incentive Program (KPIS), Budget Control. Weekly and Monthly Sell Out Report.Strategies Implementation, Monthly Training Program.Communication Material, Fact Sheets, Manuals, etc. Teamwork with Sales, Marketing and Brand areas (Commercial Triangle).Main AccomplishmentsPalacio de Hierro Two Digits growth, years 2014, 2015, 2016.Monthly bonus payment the first 10 days of the month.100-110% Achievement of goal set for 12 months Show less

    • Trade Marketing Jr. Supervisor
      • Oct 2012 - Apr 2014

      All the activities in traditional stores (Coppel, Elektra, Chedraui, Wal-Mart, Sam’s Club)Field operation, 35 promoters in 350 stores nationwide. Weekly Sell Out Report, Monthly Quota, Analysis and Review of results.Implementation of strategies, Payroll, Routes, Reports, Shipment of materials.Main AccomplishmentsCoppel Two Digits growth, Year 2013Promotion Trade Marketing Sr Supervisor Departmental Stores

  • Promociones America Latina SA de CV
    • Human Resources Services
    • 1 - 100 Employee
    • Credit Card Wal-Mart Bank Coordinator
      • Aug 2011 - Sep 2012

      Coordinate staff at sales points (20 Field Supervisors and 500 Promoters). Verification of weekly reports that are delivered to the Account Executive. Follow up to the daily coverage. Analyze the progress and productivity results. Support Coordinators and Supervisors with the opening of new points of sale. Stablish Monthly Goals. Coverage stability. Send support material. Maintain feedback to supervisors and coordinators of each locality to generate commitments and seek new challenges and new goals every day. Achieve Monthly Objective Income Activations and Billing. Main Accomplishments 95% full coverage at sales points. 100% Achievement of goal set for 6 months 110% Achievement of goal set for 3 months Show less

  • E&B PROMOCIÓN EMPRESARIAL SA DE CV
    • Advertising Services
    • 1 - 100 Employee
    • Sam’s Club Field Executive
      • Jan 2010 - Aug 2011

      Coordinate and supervise points of sale (5 Sam's Club).Ensure the correct execution of demonstrations in the sales floor, following the guidelines established by the client and the supplier. Track sales and its scope, as well as billing within the Club. Sales force management of 30 to 50 Demo-sellers in sales floor. Direct contact with the Management maintaining a cordial relationship and giving prompt response to the needs of Club. Reports on achievement of objectives. Preparation and application of preventive and corrective actions. Monthly Leader Evaluation. Motivation strategies for Leaders and Demo-sellers.Main Accomplishments95-100% full coverage at sales points.8 times First place of sales nationwide (Tepeyac and Oriente Sam’s Club) Show less

    • Sam’s Club Demonstration Leader
      • Jul 2008 - Jan 2011

      Coordinate the operation of Demo-sellers within the Sam's Club Toreo, having direct supervision of Demo-sellers Corporate Office Staff. Responsible for the execution of the demonstrations. Sales force management of 30 to 50 Demo-sellers in sales floor. Perform daily sales reports, goal achievement, attendance and payroll. Billing of daily demonstrations in sales floor. Purchase of material and consumptions for the correct execution of the demonstrations.Main AccomplishmentsPromotion from Universidad Sam’s Club to Toreo Sam’s Club (Corporate Office)95-100% full coverage at sales pointsFirst place of sales nationwide Leader of the year 2009 Show less

  • Consultores Asociados en Productividad
    • Ciudad de México y alrededores, México
    • Purchasing Manager
      • May 2006 - Jan 2008

      Search for the best suppliers for the acquisition of equipment, raw materials and necessary supplies. Support to the different areas as: Process, Marketing, Design, Logistics, and Normativity. Make purchase orders. Accounting control over payments made. Coordinate the delivery and receipt of equipment, raw material and inputs in optimal conditions. Main Accomplishments Optimize Budget All the equipment on time to open the processing plant. Search for the best suppliers for the acquisition of equipment, raw materials and necessary supplies. Support to the different areas as: Process, Marketing, Design, Logistics, and Normativity. Make purchase orders. Accounting control over payments made. Coordinate the delivery and receipt of equipment, raw material and inputs in optimal conditions. Main Accomplishments Optimize Budget All the equipment on time to open the processing plant.

  • Distribuidora Nichos, S.A. de C.V.
    • Ciudad de México y alrededores, México
    • Marketing
      • May 2004 - May 2005

      Development, production and launch of consumer products (Mr Pavo). Market Research and promotion plan, distribution and logistics. Management and distribution of the budget for the launch of the product. Negotiation with suppliers in the acquisition of the necessary inputs for the elaboration of the product. Introduction of the product in the main chains of self-service like Wal-Mart, Superama, Bodega Aurrera and Sam's, etc. Planning and organization of the sales force of demonstrators, promoters and flyers in México, Guadalajara and Monterrey. Main Accomplishments Optimize Budget Product Launch in time for Christmas Season 2004 70% of production sold to Wal-Mart. Show less

  • Saint Paul Pionner Press
    • Minneapolis-St. Paul y alrededores, Estados Unidos
    • Distribution Assistant
      • Apr 2001 - Aug 2003

      Reception and product review (daily newspaper, Sunday and Season supplements) for delivery to distribution centers and final customers. Management and supervision of equipment for the accommodation and assembly of packages. Projection of daily production and delivery to distribution centers. Final reports (Daily) on the total production distributed to the different distribution centers. Main Accomplishments Promotion from General Worker to Union Worker Promotion from Union Worker to Distribution Assistant Show less

  • JCPenney
    • United States
    • Retail
    • 700 & Above Employee
    • Jr Buyer
      • Oct 1995 - Mar 2001

      Selection and distribution of merchandise based on the location of the final point of sale. Elaboration, monitoring and closing of orders. Management of suppliers from the different areas. Elaboration of offer programs, sales, etc., based on the rotation of the merchandise in store. Payment negotiation and offer of merchandise with suppliers. Preparation of internal reports and for suppliers of product’s development in points of sale. Supervision of warehouses for the prompt reception of the merchandise in sales floor, correct internal distribution for an adequate rotation of product. Main Accomplishments Promotion from Administrative Detail Assistant to Jr Buyer Work in every area (Men’s, Women’s, Kids, Home) Show less

Education

  • Universidad Tecnológica de México
    Licenciatura en Mercadotecnia, MERCADOTECNIA
    2004 - 2007

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