Gabriela Broca

Board Senior Advisor at Social Media Week Mexico City
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Contact Information
Location
Mexico City Metropolitan Area, MX
Languages
  • Spanish Native or bilingual proficiency
  • Portuguese Native or bilingual proficiency
  • English Native or bilingual proficiency
  • French Limited working proficiency

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5.0

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Robert Strickland

I had the opportunity to work directly with Gaby while sitting in as Interim CTO for Televisa. Gaby is a stellar client manager with excellent skills in aligning client needs, technology and her own company's products and services. I am always thrilled to find an account (i.e. sales) manager who is completely aligned to client needs even it those needs are orthogonal to the employer - this is where Gaby shines... She is inquisitive, tenacious on details, thoughtful, energetic and honest. I've have stayed in touch with Gaby now for many years and fully expect she will continue to drive value to both her employer and her clients.

Rodrigo Celorio Palacios

Gaby es una de las personas más proactivas con las que he trabajado, teniendo una gestión de equipo y de proyectos inigualable. Es muy constante y dedicada, no tiene ningún problema en cumplir con las normas o reglas que se puedan marcar en cada momento. Será un elemento muy bueno para cualquier reto profesional que se le imponga.

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Experience

    • Mexico
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Board Senior Advisor
      • Jul 2023 - Present

      Advices and support board on Monetization and New Business and Partnership opportunities. Advices and support board on Monetization and New Business and Partnership opportunities.

    • United States
    • Design Services
    • 1 - 100 Employee
    • Growth Lead, LATAM
      • Mar 2023 - Present

      Responsible for identifying and pursuing new opportunities for business growth, internal and externally focusing in building long term relationships with new and current clients, developing new products, offerings and business partnerships. Responsible for identifying and pursuing new opportunities for business growth, internal and externally focusing in building long term relationships with new and current clients, developing new products, offerings and business partnerships.

    • Mexico
    • Technology, Information and Media
    • 1 - 100 Employee
    • Director Strategy Business Development
      • Jun 2022 - Present

      Responsible for identifying new clients and new business opportunities, through deep understanding of clients and their communication and marketing needs, and establish long-term relationships, to make clients grow. Responsible for identifying new clients and new business opportunities, through deep understanding of clients and their communication and marketing needs, and establish long-term relationships, to make clients grow.

    • Mexico
    • Broadcast Media Production and Distribution
    • Mentoring Program Chair
      • Jan 2022 - Present

      Leading the Mentoring Program for the Mexico Chapter, supporting and helping women in Communications, Media & Technology Industry to achieve and have access to reinforce their skills and capabilities as they access to leadership roles. Leading the Mentoring Program for the Mexico Chapter, supporting and helping women in Communications, Media & Technology Industry to achieve and have access to reinforce their skills and capabilities as they access to leadership roles.

    • Türkiye
    • Financial Services
    • 1 - 100 Employee
    • Investor/Board Member/ Strategy Transformation & Media Business / Director de Operaciones
      • Mar 2022 - Mar 2023

      Responsable for new clients and business development, integrating and developing current and new offerings with strategic team, develop marketing strategy & digital ecosystem and materials for business development support. Responsable for new clients and business development, integrating and developing current and new offerings with strategic team, develop marketing strategy & digital ecosystem and materials for business development support.

    • Mexico
    • Entertainment Providers
    • 1 - 100 Employee
    • Research and Strategy Director
      • Nov 2019 - Sep 2021

      Head of Research, responsible of supporting Content, Ad sales and Senior Management on strategic insights through multiple data sources (quantitative, qualitative, digital, etc.) to generate business growth on all media properties and platforms. Head of Research, responsible of supporting Content, Ad sales and Senior Management on strategic insights through multiple data sources (quantitative, qualitative, digital, etc.) to generate business growth on all media properties and platforms.

    • India
    • Mental Health Care
    • 1 - 100 Employee
    • Sales Business Development
      • Nov 2018 - Nov 2019

      Responsible for identifying and pursuing new opportunities for business growth, internal and externally based in long term relationships with new and current clients, new products and offerings as partnerships as well. Responsible for identifying and pursuing new opportunities for business growth, internal and externally based in long term relationships with new and current clients, new products and offerings as partnerships as well.

    • Account Director and Institutional Relations
      • Feb 2018 - Jul 2018

      Responsible for account management and institutional relations with key clients for advertising campaigns. Institutional liaison for documentaries and Independent content production. Responsible for account management and institutional relations with key clients for advertising campaigns. Institutional liaison for documentaries and Independent content production.

    • Business Consulting and Services
    • 700 & Above Employee
    • Senior Manager CMT - Media & Enterteiment
      • Jul 2015 - Jan 2018

      Responsible for Media and Entertainment Practice and Business Development in Mexico. Focused on opening opportunities for the M&E Practice with major media players. Responsible for Media and Entertainment Practice and Business Development in Mexico. Focused on opening opportunities for the M&E Practice with major media players.

    • Diretor de Mídia
      • Mar 2012 - Mar 2015

      Responsible for the Media Negotiations and Media Planning Responsible for the Media Negotiations and Media Planning

    • Media Production
    • 1 - 100 Employee
    • Director of Market Intelligence and Commercial Services Televisa Internacional
      • Nov 2008 - Feb 2012

      head of research department & commercial liaison with co-production partners in Brazil

    • Media & Special Projects Manager
      • Oct 1997 - Oct 2008

      •Televisa, S.A. from June 2000 to date. Market Research and Information Analysis: Analysis of different economic, demographic and market variables that contribute to and enforce sales arguments for on-going as well as new business development; includes media efficiency research. Pricing Strategy. Business Development & Sales Promotion Strategies.

    • Advertising Services
    • 1 - 100 Employee
    • Training
      • 2007 - 2007

      International exchange of Advertising Sales Strategy between Televisa and La Sexta International exchange of Advertising Sales Strategy between Televisa and La Sexta

    • production assistant
      • Aug 1995 - Sep 1997

      production of cultural events, art expositions, concerts, etc. production of cultural events, art expositions, concerts, etc.

Education

  • ISDI
    Digital Business Excecutive Program, Digital Business
    2018 - 2019
  • IE (Instituto de Empresa)
    Advanced Managment Program, Seminar
    2009 - 2009
  • Universidad Anáhuac del Norte
    Master, Strategic Media Planning
    2001 - 2002
  • Universidad Anáhuac
    University, Communications, Advertising
    1991 - 1995

Community

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