Gabriela Mera

Creative Account Director at Coda Search│Staffing
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Contact Information
us****@****om
(386) 825-5501
Location
North Arlington, New Jersey, United States, US
Languages
  • English Full professional proficiency
  • Spanish Professional working proficiency
  • Portuguese Limited working proficiency

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Experience

    • United States
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Creative Account Director
      • Sep 2022 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Aug 2020 - Sep 2022

      • Create a digital marketing strategy for new client engagements during our discovery phase.• Identify and strategically approach upsells, cross-sells and any other form of revenue increase.• Receive internal reporting metrics and report back to clients to ensure transparent and honest communication.• Maintain a positive working relationship to increase the probability of long-term marketing campaigns.Clients include: Rakuten, Prolifics, Johnson & Johnson, General Electric, HP, USGA, Palo Alto Networks, The Learning House, the Embassy of Spain, Blackhawk Networks, and more.

    • Digital Project Manager
      • Jul 2018 - Aug 2020

      • Acted as the main liaison for all digital marketing creatives to support overall marketing campaigns.• Ensured all timelines and expectations from a client perspective are aligned with internal capabilities.• Spearheaded on-boarding and kick-off calls for any new digital marketing clients with the support of creative leads. • Coordinated with the Creative Director and Operations Director to ensure projects maintain within the agreed SOW. • Maintained a positive working relationship with diverse clientele for future opportunities, such as: Johnson & Johnson, General Electric, HP, USGA, Palo Alto Networks, The Learning House, the Embassy of Spain, Blackhawk Networks, and more.

    • France
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Senior Digital Marketing Consultant
      • Nov 2019 - Mar 2020

      • Strategically managed projects that geared towards international website development and design for Johnson & Johnson alongside diverse teams that include tech, marketing and design.• Helped ensure quality and the timely delivery of project milestones by tracking timelines and KPI’s.• Managed project requirements, created documentation, and effectively communicate progress to stakeholders via Microsoft Teams. • Strategically managed projects that geared towards international website development and design for Johnson & Johnson alongside diverse teams that include tech, marketing and design.• Helped ensure quality and the timely delivery of project milestones by tracking timelines and KPI’s.• Managed project requirements, created documentation, and effectively communicate progress to stakeholders via Microsoft Teams.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Mar 2017 - Jul 2018

      • Executed content marketing strategies independently and with digital, creative, social, and website teams.• Facilitated onboarding meetings with diverse new clients and delegate responsibilities to internal departments.• Maintained proactive by researching new digital marketing trends and applying approved initiatives to campaigns.• Provided excellent client service to ensure positive account relationships; Retained approx. 85% of clientele.• Met with clients to discuss analytic reports and explore areas of improvements while offering new ideas utilizing Google Data Studios and internal summary reports to ensure clarity and understanding from a client perspective. • Occasionally pitched additional services to aid in the growth of the client’s digital marketing presence.

    • United States
    • Events Services
    • 1 - 100 Employee
    • Branding Strategist
      • Aug 2015 - Dec 2016

      • Assisted with event ideas aligned with client’s requests and expectations to achieve event leads.• Increased brand awareness to target consumers while generating revenue via experiential events for high-profile clients such as: NBC, Patron, People Magazine, Nat Geo, Stella Artois, Old Navy, etc. • Assisted with event ideas aligned with client’s requests and expectations to achieve event leads.• Increased brand awareness to target consumers while generating revenue via experiential events for high-profile clients such as: NBC, Patron, People Magazine, Nat Geo, Stella Artois, Old Navy, etc.

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Booking Manager (Temp)
      • Sep 2015 - Feb 2016

      • Hired and trained promotional models for Corona and Modelo Especial on-premise events.• Created “Dia de los Muertos” event concept, analyzed event performances and submitted metrics presentations.• Handled post-event responsibilities like budget analysis as well as productive feedback for future events. • Hired and trained promotional models for Corona and Modelo Especial on-premise events.• Created “Dia de los Muertos” event concept, analyzed event performances and submitted metrics presentations.• Handled post-event responsibilities like budget analysis as well as productive feedback for future events.

    • United States
    • Events Services
    • 1 - 100 Employee
    • Special Events Manager
      • May 2015 - Sep 2015

      • Hired, trained, staffed and supervised models for corporate events• Calculated budgets and created new event concepts and ideas for diverse clients• Analyzed event performances and prepared metrics presentations• Events include: Veuve Clicquot Polo Classic, Ocktoberfest, ULTRA, NJ Wine Festival, Allied Bar Show

    • Brand Ambassador/Promotional Model
      • Oct 2014 - Aug 2015

      • Assisted various marketing and sales departments by increasing their brand value and awareness to target customers• Represented various products to increase lead sales through trade shows, conventions, and events• Generated trials in order to carry brand message and generate sale opportunities

    • Public Relations and Marketing Specialist
      • Sep 2014 - May 2015

      • Established client relationships via LinkedIn to introduce the company’s new event-focused concepts• Managed social media multi-platforms by scheduling about 2-3 posts on each platform per day to increase SEO• Consistently track and upload media from new events in order to organize online presence• Created and launched bi-weekly email marketing campaigns to current/prospective clients with upcoming opportunities and recaps• Managed and delivered weekly POS to contracted models• Built and maintained positive media relationships

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Social Media Sales Executive
      • Oct 2014 - Feb 2015

      • Consulted customers at no cost in selecting, provisioning and managing telecommunications services that satisfy their business needs.• Assisted on projects that reach ALL geographic regions for services such as: MPLS, Internet, Private Lines, Phone Systems, Colocation, and Conferencing.• Provided risk-free models to ensure quality service without having to incur large consulting expenses.• Developed brand authenticity through strategic planning and development ideas for clients • Consulted customers at no cost in selecting, provisioning and managing telecommunications services that satisfy their business needs.• Assisted on projects that reach ALL geographic regions for services such as: MPLS, Internet, Private Lines, Phone Systems, Colocation, and Conferencing.• Provided risk-free models to ensure quality service without having to incur large consulting expenses.• Developed brand authenticity through strategic planning and development ideas for clients

    • United States
    • Entertainment
    • 700 & Above Employee
    • Multi Platform Intern - Public Relations/Marketing
      • Feb 2014 - May 2014

      • Research and analyze industry trends, market data and current dynamics• Track media coverage and gather media recap reports• Create and present creative initiatives that will be reviewed by supervisors and executive directors• Aided with management systems for employees including scheduling and coordinating meetings• Assisted in the process of recruiting and staffing logistics while creating employee records • Research and analyze industry trends, market data and current dynamics• Track media coverage and gather media recap reports• Create and present creative initiatives that will be reviewed by supervisors and executive directors• Aided with management systems for employees including scheduling and coordinating meetings• Assisted in the process of recruiting and staffing logistics while creating employee records

    • Government Administration
    • 700 & Above Employee
    • Super Bowl Social Media Ambassador
      • Jan 2014 - Feb 2014

      • Worked closely with the Super Bowl Host Committee to track, monitor and respond to conversations surrounding NJT and the Super Bowl through social media in order to aid both regular customers and regional visitors • Worked closely with the Super Bowl Host Committee to track, monitor and respond to conversations surrounding NJT and the Super Bowl through social media in order to aid both regular customers and regional visitors

    • United States
    • Restaurants
    • 200 - 300 Employee
    • Human Resources Intern
      • Sep 2013 - Feb 2014

      • Assisted in the process of recruiting and staffing logistics while creating employee relations & records.• Assisted with the management system for employees including scheduling and the coordination of training meetings.• Translated documents and maintained an organized management system in order to satisfy the needs of a diverse team. • Assisted in the process of recruiting and staffing logistics while creating employee relations & records.• Assisted with the management system for employees including scheduling and the coordination of training meetings.• Translated documents and maintained an organized management system in order to satisfy the needs of a diverse team.

    • Government Administration
    • 700 & Above Employee
    • Corporate Affairs Summer Intern - Executive Director's Department
      • Jun 2013 - Aug 2013

      • Assisted in developing marketing campaigns to enhance the customer experience during Super Bowl XLVIII• Worked with Formula 1 project leaders in creating a strategic plan to provide service opportunities for our customers• Augmented our customer survey results by executing the first quarterly customer satisfaction survey in Spanish • Assisted in developing marketing campaigns to enhance the customer experience during Super Bowl XLVIII• Worked with Formula 1 project leaders in creating a strategic plan to provide service opportunities for our customers• Augmented our customer survey results by executing the first quarterly customer satisfaction survey in Spanish

Education

  • William Paterson University of New Jersey
    Master of Arts in Professional Communication, Strategic Business/Corporate Communications
    2014 - 2016
  • William Paterson University of New Jersey
    Bachelor of Arts in Communication, Broadcast Journalism, Public Relations
    2010 - 2014

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