Digital Marketing Specialist

• May 2023 - Present

- Create, launch, and monitor advertising campaigns on TikTok to meet key performance indicators (KPIs) such as cost per click (CPC), click-through rate (CTR), and return on ad spend (ROAS). - Develop and execute a comprehensive advertising strategy that aligns with the company's goals and budget. - Conduct market research to identify trends and opportunities in TikTok advertising. - Manage and optimize advertising budgets to ensure efficient spending and maximum ROI. - Analyze campaign performance data and provide insights and recommendations for optimization. - Work with the creative team to develop compelling ad content and formats that resonate with the target audience. - Stay up-to-date on the latest TikTok advertising features and trends to incorporate them into our campaigns. - Collaborate with other members of the marketing team to ensure campaign messaging and creative align with broader brand strategy. Show less

Social Media Manager

• Mar 2023 - Apr 2023

1. Lead social media planning on Instagram and other profiles 2. Create compelling narratives that align with Bartega's story 3. Handle all copywriting and content scheduling 4. Help create content and liaise with all teams involved 5. Attend our events routinely to direct documentation 6. Be in charge of our digital marketing initiatives: researching and strategizing our paid ad campaigns, as well as executing them and making sure that campaigns get monitored and stay within budget Show less

Digital Marketing

• Dec 2021 - Feb 2023

- Activate campaign online and offline - Working with KOL - Bulid brand on social media - Activate ads - Media coverage - Partnership with several brands - Engage with audience on social media - Maintain the production of the content - Evaluate events, campaign, collaboration, etc - Activate campaign online and offline - Working with KOL - Bulid brand on social media - Activate ads - Media coverage - Partnership with several brands - Engage with audience on social media - Maintain the production of the content - Evaluate events, campaign, collaboration, etc

Digital Marketing Executive

• Jul 2022 - Nov 2022

· Plan, develop, and assist in digital marketing strategies to drive traffic to the website and digital channels. · Deploy digital marketing campaigns – from ideation to execution. · Produce valuable and engaging content for social media that attract target groups. · Ensure all online advertising campaigns are effectively optimized within the budget and timeframe. · Provide creative ideas/designs for web and online channels. · Research & Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly in mobile marketing. · Track and log the success rate of each marketing campaign for review by Management. · Identify and implement opportunities in Google search to increase organic search traffic. · Running and optimizing Facebook Ad, Instagram Ads, or other campaign software which are relevant. · Designs, builds, and maintains our social media presence. Show less

Client Insights and Campaign Analyst

• Jan 2022 - Jul 2022

- Assisting the Performance Team with managing Client presentations as well as supporting Performance Marketing Campaign execution - The primary support for client presentations on campaign strategy and weekly reporting updates by developing performance insights - Support Performance Marketing Campaign launches with campaign setup, ad trafficking and ad ops depending on the client request. - Optimize digital marketing campaigns by updating creatives, adjusting budgets or creating new ad sets when requested to by the Head of Performance Show less

Digital Marketing Manager

• Sep 2021 - Mar 2022

- Activate campaign online and offline - Working with KOL - Boosting social media with ads - Arrange photoshoot - Branding social media - Activate campaign online and offline - Working with KOL - Boosting social media with ads - Arrange photoshoot - Branding social media

Social Media Marketing Specialist

• May 2021 - Sep 2021

- Working with KOL - Building brands on social media - Activate campaign online - Art director of the photoshoot and videographer - Working with KOL - Building brands on social media - Activate campaign online - Art director of the photoshoot and videographer

Marketing And Public Relations Specialist

• Oct 2020 - May 2021

- Activate campaign online and offline of the brand - Working with KOL - Engage with audience on social media - Activate ads on social media - Media partnership - Create content on social media - Activate campaign online and offline of the brand - Working with KOL - Engage with audience on social media - Activate ads on social media - Media partnership - Create content on social media

Marketing Specialist

• Jun 2020 - Oct 2020

- Helping handling social media - Building brands on social media being the content creator - Marketings and meetings with the clients - Telemarketing - Helping handling social media - Building brands on social media being the content creator - Marketings and meetings with the clients - Telemarketing

Content Specialist

• Jun 2020 - Oct 2020

- Helping reviewing content that uploaded on the platform - Selective on every content that violate the apps policy - Categorizing every content that pass the policy - Helping reviewing content that uploaded on the platform - Selective on every content that violate the apps policy - Categorizing every content that pass the policy

Secretary internship

• Mar 2019 - Jul 2019

- Helping set up and design the social media of the company - Set up meetings for clients help and with the communication - Activate the ads to boost social media - Activate campaign and engage with audience in social media - Helping set up and design the social media of the company - Set up meetings for clients help and with the communication - Activate the ads to boost social media - Activate campaign and engage with audience in social media

Corporate Communications Intern

• Sep 2018 - Jan 2019

- Help with the internal communication of the company - Help to see the audits of the staff - Arrange the documentary - Helping with stock of the company merch - Active join CSR events on the company - Help with the internal communication of the company - Help to see the audits of the staff - Arrange the documentary - Helping with stock of the company merch - Active join CSR events on the company

Education Counselor

• Sep 2016 - Oct 2017