Experience

THE HUB

• Netherlands
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Business & Marketing Specialist

  • Sep 2022 - Present

  Market evaluation, and design of products with high economic impact. Project risk analysis for corporate decision-making. Analysis of economic/financial viability and financial risks for investment projects in the real economy sector. Formulation of strategic business plans (business plan) from economic engineering to maintain the bank's competitive advantage. Manage organic and paid data, clean organize and create dashboards to present insight to clients Market evaluation, and design of products with high economic impact. Project risk analysis for corporate decision-making. Analysis of economic/financial viability and financial risks for investment projects in the real economy sector. Formulation of strategic business plans (business plan) from economic engineering to maintain the bank's competitive advantage. Manage organic and paid data, clean organize and create dashboards to present insight to clients



BBVA en Colombia

• Colombia
• Financial Services
• 700 & Above Employee

• Business Strategist and Market Analyst

  • Sep 2021 - Sep 2022

  Responsible for executing the digital strategy including SEM, SEO, social media, email marketing, CRO, CMS, and digital tools to optimize sales and achieve key business indicators. Market evaluation, design of products with high economic impact. Formulation of business plans based on economic engineering and data management to maintain the competitive advantage of the bank's products. Responsible for executing the digital strategy including SEM, SEO, social media, email marketing, CRO, CMS, and digital tools to optimize sales and achieve key business indicators. Market evaluation, design of products with high economic impact. Formulation of business plans based on economic engineering and data management to maintain the competitive advantage of the bank's products.



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• SEO & Performance Leader

  • May 2018 - Oct 2020

  • Implement comprehensive SEO content initiatives, growth, testing, and optimization for brands in Colombia such as Nestlé, Nescafé, Dolcegusto, Purina. • Establish and manage the end-to-end project queue for all digital requests from ideation, requirements scoping, capacity planning, resource allocation, development, QA, signoff, release, through post-launch communication and measurement. • Develop and maintain strong, multi-faceted content marketing strategies for clients which… Show more • Implement comprehensive SEO content initiatives, growth, testing, and optimization for brands in Colombia such as Nestlé, Nescafé, Dolcegusto, Purina. • Establish and manage the end-to-end project queue for all digital requests from ideation, requirements scoping, capacity planning, resource allocation, development, QA, signoff, release, through post-launch communication and measurement. • Develop and maintain strong, multi-faceted content marketing strategies for clients which included research, interpretation and presentation of statistical reporting • Lead the digital team of digital marketers and web developers and created different marketing strategies with SEO optimizations. Show less • Implement comprehensive SEO content initiatives, growth, testing, and optimization for brands in Colombia such as Nestlé, Nescafé, Dolcegusto, Purina. • Establish and manage the end-to-end project queue for all digital requests from ideation, requirements scoping, capacity planning, resource allocation, development, QA, signoff, release, through post-launch communication and measurement. • Develop and maintain strong, multi-faceted content marketing strategies for clients which… Show more • Implement comprehensive SEO content initiatives, growth, testing, and optimization for brands in Colombia such as Nestlé, Nescafé, Dolcegusto, Purina. • Establish and manage the end-to-end project queue for all digital requests from ideation, requirements scoping, capacity planning, resource allocation, development, QA, signoff, release, through post-launch communication and measurement. • Develop and maintain strong, multi-faceted content marketing strategies for clients which included research, interpretation and presentation of statistical reporting • Lead the digital team of digital marketers and web developers and created different marketing strategies with SEO optimizations. Show less



PHIGROUPUSA

• United States
• Oil and Gas

• Strategic Planning Specialist

  • Jul 2019 - Jun 2020

  • Assist in the development of long-term goals and strategic objectives for the company. • Responsible for recommending strategic alternatives and developing operational plans • Create investment and risk management recommendations based on quantitative analysis complemented by artificial intelligence tools for the analysis of unstructured data and discrete variables. • Assist in the development of long-term goals and strategic objectives for the company. • Responsible for recommending strategic alternatives and developing operational plans • Create investment and risk management recommendations based on quantitative analysis complemented by artificial intelligence tools for the analysis of unstructured data and discrete variables.



BNP Paribas

• France
• Banking
• 700 & Above Employee

• Financial Analyst

  • May 2017 - Jul 2018

  • Responsible for the evaluation and analysis of information to support projects and in the global management of business departments. • Support financial planning and reporting cycles with data analysis. • Develop financial models to effectively forecast income, expenses and final results. • Responsible for communicating with all business partners to ensure critical strategic decisions are scrutinized • Responsible for the evaluation and analysis of information to support projects and in the global management of business departments. • Support financial planning and reporting cycles with data analysis. • Develop financial models to effectively forecast income, expenses and final results. • Responsible for communicating with all business partners to ensure critical strategic decisions are scrutinized