Experience

Compettia - Atrivity

• Spain
• Software Development
• 1 - 100 Employee

• Digital Engagement Manager

  • Jun 2022 - Present

  Devise and implement marketing & communications strategies for a SaaS company within the gamification industry, overseeing funnel management functions to increase average enrolment and engagement in the app per project. Conduct user research and testing to facilitate data-driven decisions and continuous improvement. Collaborate with the app development team to create and implement enhancements to the app and onboarding process. Monitor user engagement and usage patterns, identify areas for improvement, and execute changes. Keep abreast with the latest industry trends and best practices regarding user engagement and gamification. Evaluate user data to pain point areas for UX/UI improvement in the user journey. Regularly deliver reports and data analysis on user behaviour, engagement, and satisfaction to stakeholders. - Maximized app enrolment and usage; conceptualized and rolled-out engagement plans including email marketing, social media strategies, referral programs and other key initiatives. - Raised app adoption and usage by 22% within the second semester of 2022. Institutionalised engagement plan and directed successful app-based campaigns, leading to 33% increase in user participation in app activities. - Ensured the optimal engagement by continuously optimizing user journey, testing, and iterating on improvements. - Improved communication and feedback between users and app development teams by formulating policies. Show less



KEENFOLKS

• Spain
• Technology, Information and Media
• 1 - 100 Employee

• Senior Manager for Europe & Middle East at The Keenfolks

  • Jan 2021 - Jun 2022

  Conceptualised and executed robust strategy and streamlined operations of global B2C Inbound Marketing initiative for world-leading player in pharma industry. Steered global management of initiative through international teams’ co-ordination and utilising of agile methodology. Defined governance plans and led cross-functional teams including mkt automation, data and analytics, development and content, UX/UI, and paid media. Increased project revenue by expanding the initiative globally, and attained desired outcomes via financial controlling. Developed high-impact initiative within countries of Europe and Middle East. Deployed AP for data capture and tracking and built App and web as well as marketplace. - Managed development separate projects to enhance web traffic and SEO and make conversions. - Spearheaded multimillion-dollar project within strict time frame and budget constraint. - Set a benchmark of excellence by spearheading multiple projects on time. - Recognised for improving YoY results by 12%. - Defined and implemented a system for measuring ROI, established the project growth model, budgeting strategies, and conducted marginal cost analysis to optimize resources. Show less



Accenture España

• Spain
• Business Consulting and Services
• 700 & Above Employee

• • Jun 2018 - Jan 2021

  Steered implementation of digital acceleration programme for B2C clients and led projects such as website performance analysis and Web Vitals metrics optimisation for technical SEO improvement while partnering with Google Germany. Rolled out a Customer Data Platform. Defined and implemented dimensions and metrics for enhanced ecommerce in GA4 (tagging). Re-organised e-commerce checkout process (UX). Carried out Google DSP configuration (Paid media). Clearly defined KPIs and institutionalised management dashboard (Data Visualisation).- Tagging Project: Executed new tracking tags on ecommerce website; increased 22% marketing attribution accuracy.- Paid media Project: Slashed 14% cost per acquisition and increased savings and margins; spearheaded project to optimize paid search campaign of retailer ecommerce.- Customer Data Platform: Steered CDP implementation to integrate customer data across touchpoints of user journey and created seamless customer’s experience. Enhanced 18% generating thousands of euros in extra revenue by integrating customer data across these touchpoints. As a result, client gained holistic view of customer journey and better understand customer behavior and preferences, and personalized user’s experience.- Inbound Marketing Project: Oversaw project to revise SEO and content marketing strategy of B2B and B2C security (alarms etc) company and augmented organic traffic to company's website and lead generation by 17,5%, leading to generate optimal revenue.- UX/UI Project: Spearheaded check-out process redesign project to optimize check-out process of retailer ecommerce which resulting in increasing 5% conversion rate.- E-commerce Migration Project: Saved ~10k€ in headcounts; invigorated processes during an e-commerce migration. Show less

• • Jan 2017 - Jun 2018

  - Advisory project on annual marketing strategy for client in the financial sector- Project of cost analysis per additional percentage point of Prime Time on television- Analysis project of annual impact on costs, coverage and cost per impact of television audience decrease - National and international Agency Pitch management- Advertising media budget efficiency analysis



Mediaset España

• Spain
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Account Manager

  • Dec 2015 - Dec 2016

  - Client’s portfolio strategic management: Define and lead the most accurate sales strategy par client regarding the client needs and investment based on main KPI’s - Analytical tasks: Preparing commercial offers based on cost analysis, market figures and historic client investment on the company - Negotiation of cost investment, investment and other variables - Management tasks: Upload commercial agreements to the system; incidents management; follow up of the campaign and control of its proper broadcast - Monitoring commercial agreements to ensure its compliance under the agreed terms - Visiting clients to promote sales; assessment; carry out product presentations - Carrying out on a daily basis monthly sales forecast and overviewing the main KPI’s - After-sales service: providing information to the client about profitability and draw out information about given commercial results of the action carried out Show less



Alliance Healthcare

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Analyst

  • Apr 2015 - Nov 2015

  - Performed economic analysis - Designed Commercial Action Plan - Contributed to the Pharmacy acceleration and transformation programme - Participeted on Client Strategy definition and experience design - Created dashboard and reports - Performed economic analysis - Designed Commercial Action Plan - Contributed to the Pharmacy acceleration and transformation programme - Participeted on Client Strategy definition and experience design - Created dashboard and reports



Barcelona Activa

• Spain
• Public Policy Offices
• 500 - 600 Employee

• Marketing Assistant

  • Mar 2013 - Dec 2013

  - Product Management - Conceptualized, executed, carried out follow-up and evaluated online and offline campaigns - Branding - Optimized several organization websites - Contributed to the user segmentation strategy conceptualization - Participated to the user journey optimization - Designed the transformation roadmap for on-site assessment - Defined the leads acceleration program - Product Management - Conceptualized, executed, carried out follow-up and evaluated online and offline campaigns - Branding - Optimized several organization websites - Contributed to the user segmentation strategy conceptualization - Participated to the user journey optimization - Designed the transformation roadmap for on-site assessment - Defined the leads acceleration program



PRO EXPO SUSTAINABLE DESIGN EVENTS

• Spain
• Events Services
• 1 - 100 Employee

• Assistant Project Manager

  • Feb 2012 - Feb 2013

  -Project scheduling and monitoring: Keeping track of project schedules, timelines and deadlines. -Resource allocation: Assisting in allocating resources (e.g. manpower, equipment, materials) for the project. -Budget tracking: Monitoring project budgets and expenses to ensure they stay within the defined limits. Risk management: Identifying and managing potential project risks. -Communication management: Facilitating communication between project team members, stakeholders, and clients. -Document management: Organizing and maintaining project-related documents, such as project plans, status reports, and meeting minutes. -Status reporting: Preparing project status reports and presenting them to project stakeholders. -Meeting coordination: Scheduling, preparing agendas, and taking minutes at project meetings. -Procurement support: Assisting the Project Manager with procurement activities, such as obtaining quotes, preparing purchase orders, and coordinating deliveries. -Quality assurance: Assisting with quality assurance activities, such as preparing checklists and conducting audits. -Database management: Keeping track of project-related data and maintaining databases of project information. Show less



Spanish Army

• Spain
• Armed Forces
• 700 & Above Employee

• Military

  • Oct 2005 - Oct 2008

  Armed Forces, Ground Forces. Private 2nd class assigned to the Infantry Corps and specialised as light Infantry. Stationed at the III Battalion, 62nd Mountain Hunters Regiment in Figueras with the role of Fusilier. Armed Forces, Ground Forces. Private 2nd class assigned to the Infantry Corps and specialised as light Infantry. Stationed at the III Battalion, 62nd Mountain Hunters Regiment in Figueras with the role of Fusilier.