Experience

The ExeQfind Group

• United States
• Executive Search Services
• 1 - 100 Employee

• Executive Advisory Consultant (Brazil)

  • Feb 2020 - Present

  Executive search and advisory consultant for The ExeQfind Group's retained executive search practice for Brazil. I leverage 25+ years of executive leadership experience to search for and assess key talent for ExeQfind's clients in Brazil and Latin America.



ELGIN S.A. (Brazil)

• Brazil
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Member of the Executive Board of Directors

  • Jul 2019 - Present

  Serve as a Board Member of this family-owned corporation founded in 1952. Elgin is comprised of 3 manufacturing plants, a corporate HQ in São Paulo and sales / distribution centers employing more than 1,200 employees. With more than half a century of existence, Elgin has diversified its operations in Brazil producing consumer goods and industrial equipment as well as distributing OEM products manufactured by global corporations. An example includes Elgin's partnership with the Japanese multinational - Canon for more than a decade.



LGC Rico

• Consultant & Mentor

  • Apr 2016 - Present

  Focus on Business Family GroupsStrategyOrganization Turn AroundCompetitivenessMentor for C Level



Amcham Brazil ( American Chamber of Commerce for Brazil)

• Chief Executive Officer

  • Jan 2008 - Dec 2015

  Organization overhauling. Product & Services portfolio redesigned. Meaningful increase of associates company members fidelity. Implementation of a strong advocacy program focuses on leverage the competitiveness of the Brazilian economy among local and American authorities. High frequency on top qualified media vehicles. Financial and general goals achievements.



TotalCom Marketing Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer

  • 2001 - 2004

  Impactful reorganization and structure downsizing focus on cost reduction and profitability improvement.



Abril

• Brazil
• Media Production
• 700 & Above Employee

• Chief Executive Officer

  • Jun 1994 - Mar 2001

  Successful turnaround. Integrated a comprehensive integration of all the publishing function in the largest magazine company in Latin America with more than 150 million magazine copies annually ( Editora Abri)l, which encompass the printing facilities, retail distribution, door to door delivery, subscription sales and fulfillment, advertising sales and editorial geared to reduce lead time, promote better service to the readers, gain market share, reduce costs and increase profitability. The total headcount was significantly reduced from 6,800 to 5,000 employees.



Listel

• Book and Periodical Publishing
• 1 - 100 Employee

• Chief Executive Officer

  • 1990 - 1994

  Successful turnaround. Based on the business model of the top quality and high size American Yellow Pages Cos it was implemented an overhauling program on sales procedures focus on better serving the advertising clients and implementation of the digital editing process. Meaningful results and performance indicators, in line with international standards, created adequate conditions to sell the control and later on all shares to foreign groups.



Family Co ( 50/50 joint venture by Dow Chemical and Bunge)

• Chief Executive Officer

  • 1987 - 1990

  Start-up ( 50/50 Dow Chemical /Bunge ) focuses on high quality cleaning consumer products and sealed plastic food conservation bulse. The investment criteria were based on the results of a market test in Puerto Rico which turned not well updatable to the Brazilian and other Latin American countries. On the other hand, it was a very complex and rich experience on dealt wich two very different business cultures under stress without majority control of any side ( American and Argentine, Bunge belonged to an Argentine Group at that time).



Seagram´s

• Canada
• Food & Beverages

• Sales&Marketing VP

  • 1982 - 1987

  Developed and implemented marketing repositioning for the high potential company brands in the spirits market ( i.e.whiskies, vodkas, run) as well for the wine brands. Those brand repositionings were supported by very successful advertising and promotional campaigns which boosted the market share positioning to a point that Seagram overcame the competition and took the lead at the premium spirit and wine segments ( by far the most profitable) . Seagram put in the air the first advertising campaign which warning " drink with responsibility".



Kellogg Company

• United States
• Manufacturing
• 700 & Above Employee

• Sales&Marketing Director

  • 1980 - 1982

  Integrated the two large size sales forces ( ready to est cereals and snacks) into one sales force, providing more synergy , cost reduction, and boosted the resulting sales force motivation. The project compelled the sales volume and increased the overall profitability.At the same time, it was introduced the "Musli" concept on the market, taking into account a healthy food consumption trend.



Kibon

• Marketing Manager

  • 1973 - 1980

  Hired as Product Manager got continuos additional responsibility became Marketing Manager of Kibon, a strong ice cream leader company in Brazil. Among other achievements was directly responsible for the creation, development, and launching of the concept of "Brazilian traditional candies as ice cream".The Brigadeiro and Pé de Moleque" popsicles - a version of traditional receipts based on chocolate& milk cream covered with granular chocolate and the other based on peanut &honey, became the most sucessful new products launching at Kibon.



Abril

• Brazil
• Media Production
• 700 & Above Employee

• Planiing Manager

  • 1970 - 1973

  Worked at trade magazines ( B to B) group of Abril, geared to the most important industrial segments ( transportation, chemical, plastic, mechanical, plus overall business management), focused on new magazine development, commercial and editorial planning and promotions.