LATAM Web & SEO Coordinator

• Apr 2023 - Present

Head of marketing

• Feb 2023 - Apr 2023

Marketing Manager

• Mar 2022 - May 2022

Atuação pontual, definindo estratégias e a estruturação de consumer marketing das marcas do grupo (Madero Steakhouse, Jeronimo, Dundee, Ecoparada Madero), em interface com o CEO e os VP’s para definir o planejamento estratégico e o orçamento de mídia (massa e direcionada). Coordenação do time de analistas atuante no desenvolvimento e implementação de ações, campanhas de comunicação e eventos (internos e externos) de responsabilidade social – definindo instituições apoiadas pelo grupo e validando a alocação de budget. Show less

Head de Marketing e Produto

• Mar 2017 - Dec 2020

Oversaw the entire operation of the company, revenue streams, new digital products, websites, marketing and lead generation initiatives. Managed a team of 6 people that work with marketing, design, UX, content and BI while indirectly supervised the entire 14-people team at Apontador. Led the team with a shared responsibility approach, delegating tasks to all team members while providing mentorship to employees. This approach led to the promotion of 5 of the 6 team members, while 2 left the company to assume management positions on their own. Directly negotiated international partnerships between Apontador and two of the world’s most valued companies. Promoted data-driven product development, using big data, analytics, and research to identify the next products to be developed by the company, which set Apontador focus on innovation for small businesses, providing new marketing solutions for SMBs in Brazil. Head of marketing | Head of product | Digital marketing manager | Product manager | Website manager | E-commerce lead | Performance marketing | Usability | BI | Digital Innovation Show less

Digital Media Manager

• Nov 2015 - Dec 2016

- Reported directly to the agency’s CEO in Brazil, working with teams in the US, UK and India. - Directly managed a team of 3 people and worked indirectly with over 25 analysts in several countries, all while providing support to global media clients. - Worked exclusively with global clients such as Dexcom, Ecotools, The Economist and Getty Images. - Developed search, display and social campaign managing over U$ 4 million of media. - Led the team on the acquisition of a U$1.2 million project with one big client. Managed the relationship with the global client in the UK and locally, in São Paulo. Led the project from end-to-end, which involved 3 advertising agencies (I-Cherry, Mirum and JWT Brazil), along with multiple teams like Media, Accounts, Design, Production. - Negotiated additional funds for a creative campaign on Facebook, which received multiple awards in Brazil for the ad’s Jr, Art Director (won 3 awards for best ad: Colunistas Paraná, Colunistas Brasil and Wave Festival). Video for the campaign: https://vimeo.com/195510412 Digital media manager | Media manager | Global media manager | Digital marketing manager | Product manager | E-commerce marketing | Performance marketing | Digital strategy | Search marketing | Social media marketing | Content marketing | Display ads | Google analytics Show less

Guest teacher, Post-graduate program of Digital Communication and E-Branding

• Mar 2016 - Nov 2016

Guest teacher for the Online Advertising class for the post-graduation program of Communication and E-Branding at PUC-PR. Guest teacher for the Online Advertising class for the post-graduation program of Communication and E-Branding at PUC-PR.

Senior Search and Media Manager

• Sep 2013 - Nov 2015

- Reported directly to the global CMO, responsible for all search and performance marketing (social, display) in the US for Mirum. - Managed a team of 4 specialists, including SEO, PPC, copywriter and social media analysts. Also managed indirectly a team of 10 analysts that provided support to US projects from Mirum’s Brazilian branch. - Managed clients such as Royal Caribbean, Avoya Travel, CBRE, Mazda, Petco and Aladdin Bail Bonds. - Instrumental in acquiring new business, providing all media and search data for proposal to two clients proposals, which became the agency’s most important and profitable projects. - Developed Mirum’s methodology for search and media projects. Digital media manager | Media manager | Global media manager | Digital marketing manager | E-commerce marketing | Performance marketing | Digital strategy | Search marketing | Social media marketing | Content marketing | Display ads | Google analytics | SEO Show less

Head Football Coach

• Oct 2009 - Jul 2012

I was the Head Coach for the Curitiba Brown Spiders, an amateur/semi-pro american football team in Curitiba, Brazil. Responsible for managing a +65 athletes between the ages of 17 and 42 years old. Created the first offense and defense playbook, integrated sideline play call, managed and developed +5 all pro athletes and 3 national team players. Achieved a 16-16-0 record, achieving the state finals two times and national division championship game (semi-finals) three times. I was the Head Coach for the Curitiba Brown Spiders, an amateur/semi-pro american football team in Curitiba, Brazil. Responsible for managing a +65 athletes between the ages of 17 and 42 years old. Created the first offense and defense playbook, integrated sideline play call, managed and developed +5 all pro athletes and 3 national team players. Achieved a 16-16-0 record, achieving the state finals two times and national division championship game (semi-finals) three times.

SEO Coordinator

• Mar 2009 - Jul 2012

SEO Analyst

• May 2006 - Mar 2009