Gabriel Merchän
Senior Marketing Consultant at Plexus Consultores- Claim this Profile
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English Full professional proficiency
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German Elementary proficiency
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Japanese Elementary proficiency
Topline Score
Bio
Credentials
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Image Consulting
BrandingMar, 2003- Nov, 2024
Experience
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Plexus Consultores
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Mexico
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Business Consulting and Services
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1 - 100 Employee
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Senior Marketing Consultant
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Jan 2020 - Present
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Style & Image Consulting
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Mexico City
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Image Consultant
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Aug 2005 - Present
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CONECT (Consumer Networks and Consulting Technologies)
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Mexico
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Advertising Services
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New Business Development
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Jun 2013 - Nov 2019
Social and New Media Marketing Company Nos especializamos en campañas 360 digitales, ayudando al cliente no sólo a promover un producto sino a generar seguidores fieles, interacciónes constantes que ayuden a mejorar los producto o servicios y a dar una mayor satisfacción a sus clientes. Specialties disruptive technologies, consulting, interactive apps, digital marketing Social and New Media Marketing Company Nos especializamos en campañas 360 digitales, ayudando al cliente no sólo a promover un producto sino a generar seguidores fieles, interacciónes constantes que ayuden a mejorar los producto o servicios y a dar una mayor satisfacción a sus clientes. Specialties disruptive technologies, consulting, interactive apps, digital marketing
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SUMA MKT
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Advertising Services
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1 - 100 Employee
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Operations Manager
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Jan 2010 - Jun 2013
Development of professional opportunities related to: • Implementation of marketing and sales strategies, with a focus on creating value, generating a competitive edge and customer – market orientation. Specialties: Marketing and Commercialization • Positioning and brand • Price fixing strategies • Sales and promotion • Channels and logistics Research and Development • Analysis of industry and competitors • Development of new products Operations – Manufacturing • Process planning and control • Management of quality systems Show less
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Bio Pappel Scribe, S.A. de C.V.
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Mexico
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1 - 100 Employee
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Senior Brand Manager
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2007 - 2010
• Creating ATL / BTL strategies, conducting band contest with Sony Music to develop POP materials, managing brand presence and strengthen sales channels. • Planning stationary seasonal campaigns, obtaining licenses handiest 2% increase in sales. • Recruitment and monitoring of electronic media, print, and alternate ATL / BTL, saving 25% per month. • Administration, control and selection of business licenses season, balanced portfolio of products, reducing design and production costs by 70% • Projection of goals per season, 80% inventory reduction, and implementing alternative markets. • Conducting focus groups, forecast, demand analysis, sales projections, selecting profitable product lines, saving 30% in duplicate. • Management of budgets for various cost centers, with their control. • Product launches, as a line of "The Simpsons" for making display counters Fox event, managing brand presence. Show less
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Michelin
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France
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Motor Vehicle Manufacturing
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700 & Above Employee
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Brands and Communications Manager
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2002 - 2007
• Definition of strategic objectives, from 80 to 100% in compliance with release dates. • Broadcast media management campaign launch, defining target markets. • Selection of agencies, developing and adapting product and corporate materials, achieving visual recognition of the best concept for automotive ABCebra 2005. • Establish business relationship with major automotive brands licensees groups, open five outlets in the first 2 months of launch. • Analysis and projection of demand, competition, performance, sectoral analysis, mystery shopper. Show less
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Arthur Andersen & Co.
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Accounting
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1 - 100 Employee
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Market Intelligence Manager
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Jan 2000 - Jan 2002
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Education
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NYU Stern School of Business
Certificate, Marketing Business Administration -
Universidad Anáhuac de Cancún