Growth | Marketing | Performance

• Oct 2022 - Present

Responsável pela expansão no mundo todo. Por analisar, medir e criar hipóteses para atrair e reter usuários. Liderando iniciativas de experimentação, gerenciando o processo completo e integrando todas as áreas envolvidas; Analisar oportunidades em cada etapa do funil de marketing e vendas, identificando ações específicas para cada uma delas; Analisar dados históricos para auxiliar a diretoria na tomada de decisões estratégicas; Executar o planejamento estratégico e a operação de marketing de branding, performance e aquisição; Executar a estratégia de inbound e outbound marketing considerando aspectos determinantes; Liderando e gerenciando campanhas de marketing digital em diversos canais (Facebook e Instagram; Google Products; etc.); Realizar análises qualitativas e quantitativas das campanhas e impulsionar o potencial de otimização com o objetivo de aumentar o desempenho; Identificar e compartilhar tendências, insights e oportunidades de crescimento com as partes interessadas e equipes relevantes; Trabalho em equipe multifuncional interagindo com vários stakeholders gerenciando as estratégias de marketing; Show less

Digital Marketing | Paid & Social Media Analyst

• Jan 2022 - Sep 2022

Opportunity to participate in the planning, execution and development of large projects, such as Caito Maia, Iguatemi shopping, GYMPASS and the YT Foras de Série channel. In the development of Advertising, advertising and digital marketing campaigns, focused on the objectives of each of these brands. Responsible for planning, execution and results of campaigns and Media actions, focusing on Google & Youtube Ads and Facebook Ads and Twitter Ads campaigns; Together with the Arara team, compile analysis and performance of assets, content strategy and media campaigns, generating insights and in-depth reports on our actions and their results, indicators and the overcoming of objectives. Being the final point and responsible for the development of these Report's, reports and final presentations, the performance of personalities/influencers, the best formats, strengths and to improve and the work developed. Show less

Digital Marketing Analyst

• Jul 2021 - Dec 2021

Digital Marketing Plan e campanhas a nível Brasil , atenção às ações de Social Media e visão holística para KPIs e ROI do negócio. Garantindo as melhores práticas de conteúdo, formatos e presença ao longo da buyer journey; Inbound e campanhas, Manager of Social Media, SEO, Influencers, Social & Google ADS; Pixels & GTM, GA; E-mail. Digital Marketing Plan e campanhas a nível Brasil , atenção às ações de Social Media e visão holística para KPIs e ROI do negócio. Garantindo as melhores práticas de conteúdo, formatos e presença ao longo da buyer journey; Inbound e campanhas, Manager of Social Media, SEO, Influencers, Social & Google ADS; Pixels & GTM, GA; E-mail.

Digital Marketing Analyst | Fotógrafo - Filmmaker | Professional Kayaker

• May 2014 - Nov 2016

Planning, execution and management of digital marketing. Opportunity to be part of the Vita B* team, made up of Kayakers/Photographers and Filmmakers from all over the world. So called for their energy, high quality photos, perfection and excellence in their work. In addition to Pro Kayaker and Photographo, I had the opportunity to assist in the management of social networks and paid media campaigns, facebook/Insta ads of the Photography and Tourism Agency. Development of the editorial calendar, organization and post scheduling, design and capture of content, images and videos, for the development and advertising campaigns and advertising on Facebook and Instagram Show less

Photographer - Filmmaker - Kayaker

• Jan 2015 - Oct 2016

Film runner

• May 2014 - Dec 2014

business advisor

• Aug 2011 - Apr 2014

Icatu's remote channel area was extremely important and responsible for my qualification in the corporate world and in the marketing and sales area. Our main objective was the development and return of results to our partners and shareholders. With operations monitoring, training development, information crossing, sales funnel among other tools, strategies and work. I had the opportunity to triple my goals and receive the honors of the synergy award!

business advisor - Project - Active in branches

• Jan 2013 - Mar 2014

I had the opportunity to discovery the country, explore actions, tactics and strategies at the national level, in the management and development of the project.- I made more than R$9.3 Mi / year.- With more than 47 promoters, Brazil abroad.In the commercialization of financial products of the insurance company in partner banks such as Citibank, mercantile bank, banese, basneste, Banrisul, among others.

Commercial Advisor - Project - Reader’s digest

• Jul 2012 - Dec 2012

My first project as responsible for the management and development of the telesales operation, in this one, in partnership with the magazine, triple the proposed goals making more than R$1.2Mi / year profitable. And in this successful case, I received the honors of the 2013 synergy award.

Sales and Marketing - Intern

• Aug 2011 - Jul 2012

Responsible for developing reports and supporting actions and sales and marketing strategies for the remote channels team.