Gabriel Rocha
Assistant Media Strategist at MBMG- Claim this Profile
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Bio
Experience
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MBMG
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United States
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Advertising Services
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1 - 100 Employee
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Assistant Media Strategist
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Dec 2022 - Present
Los Angeles, California, United States
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Bautista Direct Marketing
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Advertising Services
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1 - 100 Employee
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Assistant Media Buyer
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Feb 2020 - Aug 2022
Alameda, California Operations included: ➢ Managed television network placement for both short form and long form commercials ➢ Analyzed long form television sales data that I placed in a weekly performance review for client (2021 total - 2.3M) ➢ Reviewed and audited post-log "aired" spots for Instagram, TV, Radio and Podcast ➢ Reviewed and audited Podcast vendor Invoices (2021 total - 1.5M) ➢ Researched, found and contacted new social media accounts as well as new podcasts for… Show more Operations included: ➢ Managed television network placement for both short form and long form commercials ➢ Analyzed long form television sales data that I placed in a weekly performance review for client (2021 total - 2.3M) ➢ Reviewed and audited post-log "aired" spots for Instagram, TV, Radio and Podcast ➢ Reviewed and audited Podcast vendor Invoices (2021 total - 1.5M) ➢ Researched, found and contacted new social media accounts as well as new podcasts for clients’ advertising needs
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Executive Assistant
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Feb 2017 - Mar 2020
➢ Operated as the direct assistant to the President of Bautista Direct Marketing ➢ Daily tasks could include: taking meetings notes (whether internally as a company or with client), reviewing and signing documentation on behalf of the President, scheduling consultations, product/media/client research, powerpoint presentation creation, data review & analysis, lunch catering and more ➢ Assisted in conceptualization and design of social media meme creation for clients' digital… Show more ➢ Operated as the direct assistant to the President of Bautista Direct Marketing ➢ Daily tasks could include: taking meetings notes (whether internally as a company or with client), reviewing and signing documentation on behalf of the President, scheduling consultations, product/media/client research, powerpoint presentation creation, data review & analysis, lunch catering and more ➢ Assisted in conceptualization and design of social media meme creation for clients' digital media campaigns ➢ Pitched and outlined short form television commercials (:30 sec) as well as long form television commercials (30 mins)
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Radio Assignment Independent Contractor
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Dec 2015 - Feb 2017
Alameda, California, United States ➢ Outlined & researched radio station markets and determined eligibility for an advertiser's demographic and budget - Assisted in placing over 650K in radio spots for my first year, 2016 ➢ Located & established permanent points of contact, that continue to this day, between Bautista Direct Marketing and approved radio stations for clients’ advertising needs in all US major radio markets
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Education
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University of California, Berkeley
Bachelor of Applied Science - BASc, Communication and Media Studies