Experience

LA Pride

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Board Member

  • Nov 2021 - Present

  Los Angeles, California, United States



Google

• United States
• Software Development
• 700 & Above Employee

• Talent Partnership & Strategy, Experiential & Influencer Marketing Team

  • May 2018 - Present

  Los Angeles Metropolitan Area

• Creative Strategist & Content Producer, Experiential Marketing Team

  • Apr 2016 - May 2018

  San Francisco Bay Area • Produced keynote content for Google Clouds tentpole Global events 2019 (San Francisco, Tokyo, and London), the largest event at the company, leading a team of 12, to deliver an overhauled and more connected event narrative by connecting narrative that was directly aligned with specific business goals and came through in the creative, working directly with senior leadership to ensure a more effective and engaging event for attendees, driving increased social and press coverage as was well as… Show more • Produced keynote content for Google Clouds tentpole Global events 2019 (San Francisco, Tokyo, and London), the largest event at the company, leading a team of 12, to deliver an overhauled and more connected event narrative by connecting narrative that was directly aligned with specific business goals and came through in the creative, working directly with senior leadership to ensure a more effective and engaging event for attendees, driving increased social and press coverage as was well as improved sentiment y/y • Implemented a new YouTube creator event strategy and narrative across events globally, localizing as needed for each market (NY, LA, Berlin, Seoul, and Melbourne), aimed at addressing specific engagement goals and exceeded our goals in every market, hitting 95%+ satisfaction for each event.

• Account Executive

  • Nov 2015 - Apr 2016

  San Francisco Bay Area • Oversaw accounts, with a focus on high growth accounts, as they matured their business focusing specifically on global strategy, mobile presence, and brand messaging in highly competitive markets. • Presented solutions to c-level audiences across my book of business and then coordinated solution implementation across multiple teams within Google while acting as the main point of contact for the client in order to provide a simple interaction for a complex problem • Was able to grow the… Show more • Oversaw accounts, with a focus on high growth accounts, as they matured their business focusing specifically on global strategy, mobile presence, and brand messaging in highly competitive markets. • Presented solutions to c-level audiences across my book of business and then coordinated solution implementation across multiple teams within Google while acting as the main point of contact for the client in order to provide a simple interaction for a complex problem • Was able to grow the business at a over a 20% y/y rates average across my book of business.

• Senior Account Manager and Team Operations Lead

  • Jan 2012 - Apr 2016

  San Francisco Bay Area • Managed an annual business of over $100 million annually • Created tailored holistic digital marketing strategies specific to the goals and markets of various clients in the Technology and B2B industry • Operationalized the management of reporting across a team of 10 in order to improve efficacy and accuracy of the process and minimize redundant work

• Associate Producer

  • Jan 2013 - Oct 2015

  San Francisco Bay Area • Worked on a small team to host the annual Zeitgeist event for over 300 distinguished and influential invited guests. • Managed speakers through content creation to presentation in order to create a singular cohesive experience across the 2 day event. • Assisted in production of Zeitgeist including set design, rehearsal, show queue to queue, and show flow logistics



Google

• United States
• Software Development
• 700 & Above Employee

• Account Strategist

  • Aug 2010 - Dec 2011

  Mountain View, CA •Created and implemented the strategy for a book of clients of over $10 million in quarterly spend in order to ensure that their advertising campaigns get the best return possible •Investigated and research the Google user base in order to understand which users click on advertisements and why in order to grow Google's revenue by 1-2% •Analyzed my book of business to understand the trends and seasonal cycles with clients to better predict the future of the book in order to create an… Show more •Created and implemented the strategy for a book of clients of over $10 million in quarterly spend in order to ensure that their advertising campaigns get the best return possible •Investigated and research the Google user base in order to understand which users click on advertisements and why in order to grow Google's revenue by 1-2% •Analyzed my book of business to understand the trends and seasonal cycles with clients to better predict the future of the book in order to create an appropriate strategy Show less



Google

• United States
• Software Development
• 700 & Above Employee

• BOLD Intern

  • Jun 2009 - Aug 2009

  • Defined and segmented B2B ROI in the internet content advertising space into 4 logical quadrants by running trend analysis to create a clear strategy to reposition product • Presented key findings and takeaways from research to a group of 40 large AdWords clients to clearly show why and how to use Googleʹs display advertising on content • Put together a list of 30 leads to reach out to and partner with Googleʹs Content Network (GCN) in order to align the GCN inventory with client… Show more • Defined and segmented B2B ROI in the internet content advertising space into 4 logical quadrants by running trend analysis to create a clear strategy to reposition product • Presented key findings and takeaways from research to a group of 40 large AdWords clients to clearly show why and how to use Googleʹs display advertising on content • Put together a list of 30 leads to reach out to and partner with Googleʹs Content Network (GCN) in order to align the GCN inventory with client demands • Constructed a walk through of the new Display Ad Builder product to simplify it in a scalable way so that an e‐mail can be sent out to anyone with questions in the future Show less



ProWorld Volunteers

• Agro-Tourism Intern

  • Jul 2008 - Aug 2008

  • Coordinated with an artist co‐op to organize a professional tourism package by providing presentation advice to members, organizing logistics, and pricing the tour • Organized exposition, in small team, inviting 63 tourism agencies from the surrounding area to stimulate interest in tour with the aims of making future contracts • Marketed and explored options for ways in which local Spanish school could expand their business to build enough capital to move to the USA within the next two… Show more • Coordinated with an artist co‐op to organize a professional tourism package by providing presentation advice to members, organizing logistics, and pricing the tour • Organized exposition, in small team, inviting 63 tourism agencies from the surrounding area to stimulate interest in tour with the aims of making future contracts • Marketed and explored options for ways in which local Spanish school could expand their business to build enough capital to move to the USA within the next two years Show less



American Express

• United States
• Financial Services
• 700 & Above Employee

• S 360 Intern

  • May 2008 - Jul 2008

  • Managed the enrollment process of 267 firms in new financial reporting program by contacting firms and overseeing the profile creation to give access to the program • Translated documents between Spanish and English to aid communications between the Madrid, US, and UK offices to help create a more efficient working relationship • Created and gave fully detailed exit report to document accomplishments of program and debrief management on client stage in enrollment process