Co-Founder

• Sep 2023 - Present

CoGrader is a copilot for teachers. We provide instant feedback on essays and open ended questions, saving up to 80% of the time spent grading and reducing the assignment turnaround time from +1 week to 1 day. CoGrader is a copilot for teachers. We provide instant feedback on essays and open ended questions, saving up to 80% of the time spent grading and reducing the assignment turnaround time from +1 week to 1 day.

Product Lead-Level

• Jan 2023 - Sep 2023

Founding Growth Specialist

• May 2021 - Apr 2023

Responsible for Go to Market strategy/tactics, martech setup and integration, marketing analytics/data, and performance marketing. Some of the things I did during this time: - Growth plan & forecasts for pre launch and launch - Rollout of the launch campaign - managed the budget and optimized our ads on Facebook/Google - A/B testing with focus on conversion rate optimization for landing pages and the mobile app - Built the marketing data platform, dashboards for… Show more Responsible for Go to Market strategy/tactics, martech setup and integration, marketing analytics/data, and performance marketing. Some of the things I did during this time: - Growth plan & forecasts for pre launch and launch - Rollout of the launch campaign - managed the budget and optimized our ads on Facebook/Google - A/B testing with focus on conversion rate optimization for landing pages and the mobile app - Built the marketing data platform, dashboards for performance/product analytics (SQL queries for attribution & Product analytics) - Implemented Segment on web and guided the implementation of it’s SDKs on the Mobile App - Set up the marketing stack with tools like Customer.io, Webflow, Google Analytics, Amplitude, Zapier and Metabase - Had a lot of fun!

Board | Co-Founder

• Jul 2021 - Jun 2023

I participate on Traktor's strategical decisions, and always try to learn and share my learnings with the team.

Cofounder | Technical & Performance Marketing

• Oct 2018 - Jun 2021

I have experience on creative and strategic marketing areas (funnels, copywriting, design and CRO, content), alongside with technical execution (Python and JavaScript development, SEO, performance media) to deliver traction to startups.

Marketing and SEO Analyst

• Feb 2016 - Apr 2018

Contabilizei is a Tax Filing and Accounting SaaS for SMB’s in Brazil replacing the traditional accountants through technology and automation. It's a high growth and impact business. Working in Contabilizei was extraordinary: putting in the same place a clear sense of purpose and mission allied to a result driven environment is exactly the kind of project that makes my eyes gleam. My responsibilities included: - SEO Strategy - Technical SEO Auditing (PageSpeed, Indexing… Show more Contabilizei is a Tax Filing and Accounting SaaS for SMB’s in Brazil replacing the traditional accountants through technology and automation. It's a high growth and impact business. Working in Contabilizei was extraordinary: putting in the same place a clear sense of purpose and mission allied to a result driven environment is exactly the kind of project that makes my eyes gleam. My responsibilities included: - SEO Strategy - Technical SEO Auditing (PageSpeed, Indexing, response codes) - Content Marketing - Keyword Research - On-Page SEO - Backlinking - Web Analytics - Data Analysis (Joining Google Analytics, Adwords, CRM and internal databases) - Digital Media Management - SEM (Adwords) - SMM (Facebook Ads) Show less Contabilizei is a Tax Filing and Accounting SaaS for SMB’s in Brazil replacing the traditional accountants through technology and automation. It's a high growth and impact business. Working in Contabilizei was extraordinary: putting in the same place a clear sense of purpose and mission allied to a result driven environment is exactly the kind of project that makes my eyes gleam. My responsibilities included: - SEO Strategy - Technical SEO Auditing (PageSpeed, Indexing… Show more Contabilizei is a Tax Filing and Accounting SaaS for SMB’s in Brazil replacing the traditional accountants through technology and automation. It's a high growth and impact business. Working in Contabilizei was extraordinary: putting in the same place a clear sense of purpose and mission allied to a result driven environment is exactly the kind of project that makes my eyes gleam. My responsibilities included: - SEO Strategy - Technical SEO Auditing (PageSpeed, Indexing, response codes) - Content Marketing - Keyword Research - On-Page SEO - Backlinking - Web Analytics - Data Analysis (Joining Google Analytics, Adwords, CRM and internal databases) - Digital Media Management - SEM (Adwords) - SMM (Facebook Ads) Show less