Experience

AdQuick

• United States
• Advertising Services
• 1 - 100 Employee

• Product Designer

  • Jun 2021 - Present



Edith

• London, England

• CEO ofE dith

  • 2020 - Present

  Responsible for developing and executing the company's strategic plan. They are required to analyze market trends, competitive environment and consumer needs, make strategic decisions, and determine the goals and direction of the company. Manage the company's organizational structure and teams, ensuring coordination and cooperation between departments and teams. They can recruit and train employees, motivate team members, and provide guidance and support. Need to keep an eye on fashion trends and innovative directions and guide the design team in developing unique and engaging design work. They can provide creative direction and feedback to ensure designs are in line with the brand identity. Need to develop marketing strategies and branding plans to drive growth in the company's brand awareness and market share. They may work with the marketing team on promotional campaigns, participate in fashion shows, etc. Show less



Nike

• United States
• Retail
• 700 & Above Employee

• Senior design supervisor

  • 2018 - 2020

  Responsible for the overall design direction of the Nike global brand in London. Directs large design teams across all product areas, driving product and cultural trends from concept to delivery. Lead creativity in the fashion direction of events, photography, window design, fashion content and video. Create exciting products with the inclusive voice of the brand. Always put the customer at the center.

• Senior designer for women's wear

  • 2015 - 2018

  Lead designer for Nike in London. Designing in all areas including; woven, soft, knit and jersey - leading the creative direction of the womenswear, menswear and accessories collections. - Managed the entire creative process from strategy and concept to sourcing, design, product development and production. - Work with Garment Technicians and Pattern Cutters to ensure that every area of the collection is well constructed and fits perfectly when it reaches the consumer. - Continue to develop commercially viable and sustainable fabrics/yarns/accessories for ethical use in the global supply chain. - Work closely with brands, marketing, wholesale agents and founders to align the Nike collection with the broader vision and goals of the company.- Shape and manage a collaborative design team at various levels. Show less



Burberry

• United Kingdom
• Luxury Goods & Jewelry
• 700 & Above Employee

• Women's Wear Designer

  • 2013 - 2015

  Designing clothes for Burberry. This includes sketching the design and presenting it to the designer, selecting fabrics, CAD designs and briefing suppliers, as well as ensuring that the design meets the customer's needs. - Assist fabric and knitwear designers in developing the Burberry collection of woven, knitted and plain knitwear designs by providing ideas, advice and opinions throughout the design process. This includes clearly introducing the design and design specifications to the vendor. - Research, develop and collate information to evaluate and evaluate my predictions of upcoming trends and present them to designers. - Make a significant contribution to the mood boards and palettes that finalize seasonal trends. - Meet and communicate with overseas suppliers to discuss design development - this includes sourcing of fabrics and finishes, lab dipping and style changes. Prepare boards for meetings and inspiration: series plan, mood board, trend board and brand profile board. - Attend meetings with clothing technical experts to discuss the fit and style of the design, and attend fitting meetings to observe how to adjust the sample. Show less



Burberry

• United Kingdom
• Luxury Goods & Jewelry
• 700 & Above Employee

• Design/Product development Assistant

  • 2010 - 2011

  Assisted the Design team on all product areas on Womenswear collections.• Assisted the Print Designer on design and development of Womenswear collections prints. Assisted the Design team on all product areas on Womenswear collections.• Assisted the Print Designer on design and development of Womenswear collections prints.