Gabi Crowley

Associate Director of Social Media at CG Life
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Location
Chicago, Illinois, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Associate Director of Social Media
      • May 2023 - Present

    • Senior Content Strategist
      • Sep 2022 - May 2023

    • Senior Content Editor
      • Jun 2021 - Sep 2022

    • Online Audio and Video Media
    • 1 - 100 Employee
    • Freelance Writer
      • Nov 2016 - May 2023

      - Wrote various pieces published on ThoughtCatalog.com -"Dear Donald Trump: My Father, My Biracial Family, And Those Like Us, Are What Make America Great" published in "Trump Catalog" printed book - Wrote various pieces published on ThoughtCatalog.com -"Dear Donald Trump: My Father, My Biracial Family, And Those Like Us, Are What Make America Great" published in "Trump Catalog" printed book

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Senior Marketing & Communications Manager
      • Jun 2019 - Dec 2020

      • Developed and executed all email marketing campaigns for membership, events, and industry news including copywriting and graphic design, delivering an average open rate of 27.8%, click rate of 6.3%, and share rate of 14.5% while maintaining an unsubscribe rate of less than 0.1%• Created a robust, multi-platform social media plan utilizing video, advertising, visual storytelling, industry news, and promotions that increased Facebook page likes by 53.4% and Twitter followers by 45.1% in a four-year span• Wrote, proofread, and edited all communication copy including email marketing, print pieces, interviews, social media, and web content• Designed original marketing images using Canva for use on social media channels and email campaigns• Created strong social engagement and community at over ten different conferences through digital strategy, incorporating social media, original video content, contests, and email marketing resulting in an average of over 85k impressions and 19.5% increase in profile visits on Twitter during event months• Managed ACOEP's five websites using WordPress, each with specific audiences and needs, ensuring information was up-to-date and compliant with accreditation guidelines• Collected all necessary information from various departments, copyedited, and coordinated with vendors including graphic design and printing services to lead the project management of all event-related print materials including brochures, onsite programs, exhibitor books, signage, etc. • Directly managed the Events and Marketing Coordinator for the College’s conference-specific needs including the maintenance of all event-related web pages, writing and editing speaker bios and presentations, and on-site social media content creation• Wrote and copyedited articles, press releases, position statements, and promotional items for the digital ACOEP Newsroom as well as the quarterly printed publications, The Pulse and The Fast Track: Anthology Show less

    • Senior Media Services Coordinator
      • Oct 2017 - Jun 2019

    • Media Services Coordinator
      • Jun 2016 - Oct 2017

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Managing Editor (Project-Based)
      • Oct 2015 - Nov 2020

      • Performed and provide pre-interview research including facts, articles, videos, and social media links for ADrinkWith.com host • Created unique, creative, and engaging questions to ask interview subjects • Proofread, edit, and fact check interviews before they are set live • Transcribed and edited video and podcast recordings using oTranscribe software • Helped facilitate sponsorship and partnership relationships including paid opportunities with Virgin Hotels, Acura, and CB2 • Project managed ADW’s “Where We’re Drinking” website map feature by forming paid partnerships with local restaurants and bars, and by writing accurate descriptions for each featured establishment Show less

    • United States
    • Alternative Medicine
    • 1 - 100 Employee
    • Freelance Social and Email Writer/Editor
      • Sep 2017 - Jan 2018

      • Collaborated with Marketing Director on marketing ideas including giveaways, sales, and promotions • Wrote copy for social media platforms including Twitter, Facebook, and Instagram • Created original images for social media using Canva • Designed ERO's original email template and wrote copy for weekly marketing emails using MailChimp • Collaborated with Marketing Director on marketing ideas including giveaways, sales, and promotions • Wrote copy for social media platforms including Twitter, Facebook, and Instagram • Created original images for social media using Canva • Designed ERO's original email template and wrote copy for weekly marketing emails using MailChimp

    • Belgium
    • Online Media
    • 1 - 100 Employee
    • Freelance Social Media Writer/Editor
      • May 2017 - Oct 2017

      • Wrote and scheduled posts on Facebook and Twitter for our client, DraftKings. • Wrote and scheduled posts on Facebook and Twitter for our client, DraftKings.

    • United States
    • Online Media
    • 1 - 100 Employee
    • Lifestyle/Entertainment Editor
      • Jul 2015 - Apr 2016

      • Researched and developed all editorial content distributed on Savvyfork.com and Workitmom.com including recipes, how-to articles, and product reviews • Used Canva to design imagery for sites’ social media platforms including Facebook, Twitter, and Pinterest • Developed relationships with various food bloggers to enhance content partnerships on Savvyfork.com, including recipes and giveaways • Researched and developed all editorial content distributed on Savvyfork.com and Workitmom.com including recipes, how-to articles, and product reviews • Used Canva to design imagery for sites’ social media platforms including Facebook, Twitter, and Pinterest • Developed relationships with various food bloggers to enhance content partnerships on Savvyfork.com, including recipes and giveaways

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Producer/Coordinator/Host
      • Oct 2013 - Jul 2015

      • Co-produced long-form Apple TV series “Food Feed” and “Backstage Diaries” by booking talent/venues, scriptwriting, performing on-camera and voice-over work, and editing loglines and show descriptions• Conducted editorial interviews with talent and wrote multiple articles featured on “The Scene” on Younghollywood.com• Coordinated with external PR reps to book over 250 talent interviews• Performed extensive research on interview subjects and helped produce creative segments using interactive elements including games, fan Q&A’s, and paid partnership integrations• Created and managed content for all social media platforms including Facebook, Twitter, and Instagram • Constructed creative pitches for brand partnerships including Subway, Keurig, Quest Nutrition, and Hint Water• Oversaw Young Hollywood’s internship program by interviewing, hiring, and managing interns each school semester Show less

    • New Media Intern
      • Sep 2013 - Oct 2013

    • Entertainment Reporter
      • Apr 2013 - Sep 2013

      • Researched information regarding local musicians • Interviewed guests for website segments • Researched information regarding local musicians • Interviewed guests for website segments

    • Executive Assistant
      • Feb 2013 - Aug 2013

      • Maintained upper-level management’s individual schedules • Was responsible for tracking and processing all expense reports for upper-level management team using Concur Expense Program • Arranged travel arrangements for upper-level management • Coordinated internal and external meetings involving Chevrolet clients • Maintained upper-level management’s individual schedules • Was responsible for tracking and processing all expense reports for upper-level management team using Concur Expense Program • Arranged travel arrangements for upper-level management • Coordinated internal and external meetings involving Chevrolet clients

    • Advertising Services
    • 300 - 400 Employee
    • Intern/Jr. Operations Manager
      • Oct 2012 - Feb 2013

      • Architected timelines for individual Chevrolet projects to ensure punctual project delivery • Managed social media content for 2014 Corvette reveal • Served as a communication liaison between several divisions in order to establish successful advertising campaigns • Produced studio and creative resource requests using Filemaker Pro software • Architected timelines for individual Chevrolet projects to ensure punctual project delivery • Managed social media content for 2014 Corvette reveal • Served as a communication liaison between several divisions in order to establish successful advertising campaigns • Produced studio and creative resource requests using Filemaker Pro software

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Assistant Program Coordinator
      • Mar 2008 - Oct 2012

      • Organized and participated in the “Detroit Swims” program, which has taught 700+ inner city children basic swimming and water safety skills • YMCA co-coordinator of The Project Healthy Schools after school program, helping to promote healthy lifestyle changes for middle school children in Detroit • Designed and created various fliers and brochures for YMCA programs and activities • Organized and participated in the “Detroit Swims” program, which has taught 700+ inner city children basic swimming and water safety skills • YMCA co-coordinator of The Project Healthy Schools after school program, helping to promote healthy lifestyle changes for middle school children in Detroit • Designed and created various fliers and brochures for YMCA programs and activities

    • United States
    • Media Production
    • 1 - 100 Employee
    • Newsroom Intern
      • Jan 2012 - Apr 2012

      • Constructed and presented story ideas to 5:00pm and 6:00pm news team • Shadowed reporters and producers in their everyday tasks • Assisted in researching interviewees and news topics • Shot and edited video using expertise in Final Cut Pro • Wrote stories in broadcast news format • Filmed personal stand-up pieces and formulated news packages • Constructed and presented story ideas to 5:00pm and 6:00pm news team • Shadowed reporters and producers in their everyday tasks • Assisted in researching interviewees and news topics • Shot and edited video using expertise in Final Cut Pro • Wrote stories in broadcast news format • Filmed personal stand-up pieces and formulated news packages

    • United States
    • Higher Education
    • 700 & Above Employee
    • Staff Writer- Western Herald
      • Jan 2012 - Apr 2012

      • Wrote and contributed articles that were published in the weekly print and online editions • Wrote and contributed articles that were published in the weekly print and online editions

    • United States
    • Broadcast Media Production and Distribution
    • Channel 955- "The Mojo in the Morning Show" Intern
      • May 2011 - Aug 2011

      • Prepared morning scripts for on-air talent in a fast-paced environment • Contributed creative and individual ideas to help produce show topics • Filtered an average of 30 incoming calls per hour from listeners to ensure the highest quality entertainment to maximize ratings • Researched and prepared guests for on-air interviews • Wrote trivia questions for on-air contests • Voiced over commercials for Speedway (Sobe Lifewater), Faygo, and Best Buy • Prepared morning scripts for on-air talent in a fast-paced environment • Contributed creative and individual ideas to help produce show topics • Filtered an average of 30 incoming calls per hour from listeners to ensure the highest quality entertainment to maximize ratings • Researched and prepared guests for on-air interviews • Wrote trivia questions for on-air contests • Voiced over commercials for Speedway (Sobe Lifewater), Faygo, and Best Buy

Education

  • Western Michigan University
    Bachelor's Degree, Film Video and Media Studies, Advertising and Promotion
    2008 - 2012

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