Gabby Wassell

Influencer and Community Manager at Sixteenth
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK

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Bio

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Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Influencer and Community Manager
      • Sep 2022 - Present

      • Managing a roster of seven creators across 360 commercial partnerships, developing their professional brand, providing business advice and building a network of strategically aligned clients. • Responsible for the creator community at large across a roster of over 25 individuals.

    • Marketing Manager
      • Dec 2021 - Sep 2022

      London • First marketing hire within the company, creating and owning the function. • Responsible for the overall marketing vision, brand identity, growth strategy and community development.

    • Director
      • Jul 2017 - Present

      London, United Kingdom • Leading all aspects of brand and product development and execution. • Managing a small team, across marketing, production and fulfilment. • Particular focus on influencer collaborations as a driver of organic growth – achieving a reach of over 10 million with no paid spend.

    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Head of Marketing & Partnerships
      • Feb 2020 - Dec 2021

      • Responsible for the management and co-ordination of marketing activity – press releases, instagram content across two accounts, newsletter and influencer marketing. This included marketing for the development of an entirely new sub-brand, Benk & Bodega. • Partnership activity focuses on identifying and executing activity with suitable collaborators – including events such as Press Days, Workshops and Makers Markets.

    • Marketing and Events Coordinator
      • Oct 2019 - Feb 2020

      • Responsible for securing and managing all events hosted at the venue. • Managed the brand's marketing presence, including social content, paid ads, website and newsletter.

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Junior Account Executive
      • Aug 2018 - Aug 2019

      London, United Kingdom • Specialised in social media and influencer marketing for clients including B&Q and Subway. • Social media marketing covered: posting social content, performance evaluation and optimisation, data reporting, and community management. • Influencer marketing covered: assisting and managing influencer campaigns on behalf of clients, from influencer outreach and contracting, through to content delivery and campaign evaluation.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Marketing Assistant, Listerine
      • Jun 2016 - Jul 2017

      Maidenhead • I worked on marketing activity across the UK and Nordics for Listerine including: the development of TV adverts, CRM campaigns, PPC activity, SEO optimisation, as well as managing the development of five new brand websites across Europe. • Responsible for the supply chain coordination and retail launch of two new Listerine product variants.

    • United Kingdom
    • Hospitality
    • 200 - 300 Employee
    • Marketing Intern
      • Aug 2015 - Aug 2015

      • Content creation for press packs and consumer-facing communications • Customer complaint management

    • United Kingdom
    • Food & Beverages
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2015 - Jun 2015

      • Generated new business opportunities through social media activity and blogger partnerships

    • United Kingdom
    • Food and Beverage Manufacturing
    • 100 - 200 Employee
    • Intern at Upbeat Protein Shakes
      • Jul 2013 - Jul 2013

      • Website editing and content creation • Consumer research and syndication for management review

    • United Kingdom
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Internship
      • Feb 2013 - Feb 2013

      • Internship with the PR and marketing team at Mulberry in the run up to their Spring/Summer 2013 fashion show.

Education

  • University of Exeter
    Bachelor’s Degree, Management and Marketing
    2014 - 2018
  • Oundle School
    English (A*), Italian (A*), Spanish (A)
    2007 - 2014

Community

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