Gabby Wassell
Influencer and Community Manager at Sixteenth- Claim this Profile
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Bio
Experience
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Sixteenth
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Influencer and Community Manager
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Sep 2022 - Present
• Managing a roster of seven creators across 360 commercial partnerships, developing their professional brand, providing business advice and building a network of strategically aligned clients. • Responsible for the creator community at large across a roster of over 25 individuals.
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Marketing Manager
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Dec 2021 - Sep 2022
London • First marketing hire within the company, creating and owning the function. • Responsible for the overall marketing vision, brand identity, growth strategy and community development.
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Director
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Jul 2017 - Present
London, United Kingdom • Leading all aspects of brand and product development and execution. • Managing a small team, across marketing, production and fulfilment. • Particular focus on influencer collaborations as a driver of organic growth – achieving a reach of over 10 million with no paid spend.
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Benk&Bo
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United Kingdom
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Hospitality
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1 - 100 Employee
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Head of Marketing & Partnerships
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Feb 2020 - Dec 2021
• Responsible for the management and co-ordination of marketing activity – press releases, instagram content across two accounts, newsletter and influencer marketing. This included marketing for the development of an entirely new sub-brand, Benk & Bodega. • Partnership activity focuses on identifying and executing activity with suitable collaborators – including events such as Press Days, Workshops and Makers Markets.
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Marketing and Events Coordinator
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Oct 2019 - Feb 2020
• Responsible for securing and managing all events hosted at the venue. • Managed the brand's marketing presence, including social content, paid ads, website and newsletter.
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Good Relations
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Junior Account Executive
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Aug 2018 - Aug 2019
London, United Kingdom • Specialised in social media and influencer marketing for clients including B&Q and Subway. • Social media marketing covered: posting social content, performance evaluation and optimisation, data reporting, and community management. • Influencer marketing covered: assisting and managing influencer campaigns on behalf of clients, from influencer outreach and contracting, through to content delivery and campaign evaluation.
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Johnson & Johnson
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United States
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Hospitals and Health Care
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700 & Above Employee
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Marketing Assistant, Listerine
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Jun 2016 - Jul 2017
Maidenhead • I worked on marketing activity across the UK and Nordics for Listerine including: the development of TV adverts, CRM campaigns, PPC activity, SEO optimisation, as well as managing the development of five new brand websites across Europe. • Responsible for the supply chain coordination and retail launch of two new Listerine product variants.
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LEON Restaurants
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United Kingdom
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Hospitality
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200 - 300 Employee
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Marketing Intern
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Aug 2015 - Aug 2015
• Content creation for press packs and consumer-facing communications • Customer complaint management
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Wriggle
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United Kingdom
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Food & Beverages
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1 - 100 Employee
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Marketing Intern
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Jun 2015 - Jun 2015
• Generated new business opportunities through social media activity and blogger partnerships
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Volac International Ltd
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United Kingdom
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Food and Beverage Manufacturing
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100 - 200 Employee
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Intern at Upbeat Protein Shakes
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Jul 2013 - Jul 2013
• Website editing and content creation • Consumer research and syndication for management review
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Mulberry England
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United Kingdom
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Internship
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Feb 2013 - Feb 2013
• Internship with the PR and marketing team at Mulberry in the run up to their Spring/Summer 2013 fashion show.
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Education
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University of Exeter
Bachelor’s Degree, Management and Marketing -
Oundle School
English (A*), Italian (A*), Spanish (A)