Gaëlle VAN HIEU
Chief Marketing Officer at Davensi- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Quentin SAPIS
Gaëlle & I collaborated together in designing an exclusive Champagne partnership for The Michelin Guide Thailand. During two years, I had the opportunity to work closely with Gaëlle through co-branded on-trade events, marketing and communication campaigns & social media engagement. Gaëlle is a talented marketer always showcasing a strong commercial and marketing excellence in execution. Her professionalism, rich network and strategic vision helped to establish The Michelin Guide as the culinary reference in very short span of time in Bangkok.
Quentin Job
I worked with Gaëlle whilst I was Managing Director for Pernod Ricard in Thailand. I had the opportunity to see her operate on a number of occasions during the arrival, rollout and acceleration of the first Michelin Star Awards in Thailand including award ceremonies, customer negotiations, International Press events and private dinners. Gaëlle operates across F&B and gastronomy tourism with sophistication and ease and is an amazing ambassador for anything she represents. Gaëlle also has a strong strategic vision and is able to work across all elements of the marketing mix to develop and grow brands.
Quentin SAPIS
Gaëlle & I collaborated together in designing an exclusive Champagne partnership for The Michelin Guide Thailand. During two years, I had the opportunity to work closely with Gaëlle through co-branded on-trade events, marketing and communication campaigns & social media engagement. Gaëlle is a talented marketer always showcasing a strong commercial and marketing excellence in execution. Her professionalism, rich network and strategic vision helped to establish The Michelin Guide as the culinary reference in very short span of time in Bangkok.
Quentin Job
I worked with Gaëlle whilst I was Managing Director for Pernod Ricard in Thailand. I had the opportunity to see her operate on a number of occasions during the arrival, rollout and acceleration of the first Michelin Star Awards in Thailand including award ceremonies, customer negotiations, International Press events and private dinners. Gaëlle operates across F&B and gastronomy tourism with sophistication and ease and is an amazing ambassador for anything she represents. Gaëlle also has a strong strategic vision and is able to work across all elements of the marketing mix to develop and grow brands.
Quentin SAPIS
Gaëlle & I collaborated together in designing an exclusive Champagne partnership for The Michelin Guide Thailand. During two years, I had the opportunity to work closely with Gaëlle through co-branded on-trade events, marketing and communication campaigns & social media engagement. Gaëlle is a talented marketer always showcasing a strong commercial and marketing excellence in execution. Her professionalism, rich network and strategic vision helped to establish The Michelin Guide as the culinary reference in very short span of time in Bangkok.
Quentin Job
I worked with Gaëlle whilst I was Managing Director for Pernod Ricard in Thailand. I had the opportunity to see her operate on a number of occasions during the arrival, rollout and acceleration of the first Michelin Star Awards in Thailand including award ceremonies, customer negotiations, International Press events and private dinners. Gaëlle operates across F&B and gastronomy tourism with sophistication and ease and is an amazing ambassador for anything she represents. Gaëlle also has a strong strategic vision and is able to work across all elements of the marketing mix to develop and grow brands.
Quentin SAPIS
Gaëlle & I collaborated together in designing an exclusive Champagne partnership for The Michelin Guide Thailand. During two years, I had the opportunity to work closely with Gaëlle through co-branded on-trade events, marketing and communication campaigns & social media engagement. Gaëlle is a talented marketer always showcasing a strong commercial and marketing excellence in execution. Her professionalism, rich network and strategic vision helped to establish The Michelin Guide as the culinary reference in very short span of time in Bangkok.
Quentin Job
I worked with Gaëlle whilst I was Managing Director for Pernod Ricard in Thailand. I had the opportunity to see her operate on a number of occasions during the arrival, rollout and acceleration of the first Michelin Star Awards in Thailand including award ceremonies, customer negotiations, International Press events and private dinners. Gaëlle operates across F&B and gastronomy tourism with sophistication and ease and is an amazing ambassador for anything she represents. Gaëlle also has a strong strategic vision and is able to work across all elements of the marketing mix to develop and grow brands.
Experience
-
Davensi
-
France
-
Financial Services
-
1 - 100 Employee
-
Chief Marketing Officer
-
Oct 2022 - Present
-
-
-
Vanh. CONSULTING BUREAU
-
France
-
Advertising Services
-
CEO & founder
-
Nov 2020 - Present
VANH. my independant consulting business for brands in the need to reorganize their marketing & communications activations across the whole consumer journey with engaging contents. VANH. my independant consulting business for brands in the need to reorganize their marketing & communications activations across the whole consumer journey with engaging contents.
-
-
-
The MICHELIN Guide
-
Restaurants
-
1 - 100 Employee
-
Director of Marketing, Communications and Business development for South-East-Asia
-
Jan 2017 - Jun 2020
Supervision of the business model transformation of the Michelin Guide book into a monetized multi-channel brand platform across Thailand, Singapore, Korea and Japan, with full P&L responsibility. Culinary destination marketing strategy & business model : fuel destinations' story telling with a powerful and inspired culinary identity - starting from a dish but covering all the value chain, with a focus on chefs and people. Ex. First Michelin Star for the street vendor Jay Fay in Bangkok and her famous "crab omelet"; First Michelin Star for Chicken rice street vendor in Singapore. Strategic planning & execution - Local set up of the strategic bricks : restaurants and hotels selection and related inspectors' reviews, digital editorial platform, audience building, gastronomic experiences series, PR & influence, co-branded partnership programs, merchandising, talents and team building. Management- recruitment and training of the local teams : food inspectors, digital food editors and writers, event managers, PR and social media. Marketing and successful business development : tailor-made partnership programs for tourism boards, corporate (Citibank, ThaiBev, CP, Pernod Ricard, Danone) and premium brands (Nespresso, Perrier-Jouet, Mum, Moët & Chandon, Chang Beer,...) Show less
-
-
-
Michelin
-
France
-
Motor Vehicle Manufacturing
-
700 & Above Employee
-
Global Media Director
-
Jun 2011 - Dec 2016
In charge of media governance across all group divisions (corporate, tires, gastronomy, travel and lifestyle) and regions (Europe, APAC, Americas). Annual media guidelines, training programs and competitive intelligence for marketing and communication teams, global activation strategies for disruptive product launches. Innovation : data marketing governance - proof of concept implementation of a cross-division collection and activation based on advertising data, owned data and distributors' data. Global media partnerships : "Top Gear" / Amazon Prime; Google / Advanced automotive advertising program. Management of the global media agency contract and relationship , network coordination with local teams. Show less
-
-
-
KR MEDIA
-
France
-
Advertising Services
-
1 - 100 Employee
-
Business Unit Manager
-
Nov 2004 - May 2011
Joined the founders at the early start of the agency as a business developper and ended up as a business unit manager of key accounts : FMCG (General Mills - Haagen Dazs, Old El Paso, Green Giant), Services (118 218), Mobility & lifestyle (Michelin),Home electrical appliances (Seb Group - Rowenta, Seb, Moulinex, Calor, Krups), Banking (BNP Paribas-Cetelem), Fragrances & Cosmetics (Clarins Group - Thierry Mugler perfumes, Clarins skincare and make-up, Kibio organic skincare) Joined the founders at the early start of the agency as a business developper and ended up as a business unit manager of key accounts : FMCG (General Mills - Haagen Dazs, Old El Paso, Green Giant), Services (118 218), Mobility & lifestyle (Michelin),Home electrical appliances (Seb Group - Rowenta, Seb, Moulinex, Calor, Krups), Banking (BNP Paribas-Cetelem), Fragrances & Cosmetics (Clarins Group - Thierry Mugler perfumes, Clarins skincare and make-up, Kibio organic skincare)
-
-
-
-
Digital marketing consultant
-
Jun 2000 - Oct 2004
-
-
-
MPG
-
United States
-
Advertising Services
-
500 - 600 Employee
-
Account manager
-
Mar 1999 - May 2000
-
-
-
Carat
-
United Kingdom
-
Advertising Services
-
700 & Above Employee
-
Account executive
-
Jan 1996 - Mar 1999
-
-
Education
-
1994 - 1995
Université Paris Dauphine - PSL
Master II (former : D.E.S.S 226), Management of Information and Communications Technology -
1992 - 1995
CELSA Paris-Sorbonne
Master I, Marketing & Corporate Communication -
1988 - 1991
Université Paris Nanterre
Licence, Business Law
Community
