Experience

Lacroix Sports

• France
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Président-directeur général

  • Jan 2022 - Present

  La reprise de Lacroix skis pour relancer cette belle société Française, c'est un vrai challenge qui s'ouvre à moi. Lacroix Sports pour moi, ce n'est pas juste une marque, c'est l'héritage d'un homme, un grand skieur qui a vécu une aventure et une carrière sportive exceptionnelle, à une époque où ces femmes et ces hommes ont changé l'histoire du ski en marquant de leurs noms l'ère industrielle du ski moderne. Mais c'est également l'héritage industriel de Léo Lacroix qui est le premier et seul champion de ski à créer sa marque de ski et a gagner des courses internationales avec ses skis. Bravo Léo ! Investir et reprendre Lacroix s'est révélé comme une évidence, le challenge de faire durer la magie du ski haut de gamme, un vrai savoir faire et toujours en proposant des produits en série très limitée. ////////////////////////////////////////// The takeover of Lacroix skis in order to relaunch this prestigious French company is a real challenge for me. Lacroix Sports is not just a brand for me, it is the legacy of a man, a great skier who lived an adventure and an exceptional sporting career, at a time when these women and men changed the history of skiing by marking the industrial era of modern skiing with their names. But it is also the industrial heritage of Léo Lacroix who is the first and only ski champion to create his brand of skis and to win international races with his skis. Well done Leo! Investing and taking over Lacroix has proven to be an obvious challenge to make the magic of top-of-the-range skiing last, a real know-how and always by offering products in very limited series. Show less



Mercedes-Benz Huillier

• France
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Groupe Huillier Marketing Director Mercedes-Benz Cars / Vans / Trucks & smart

  • Dec 2014 - Oct 2021

  - Mercedes-Benz Best Customer Experience Ambassador. - Management of the annual marketing / communication budget. - Mercedes-Benz (Cars - Vans - Trucks) new vehicles launching. - Web & Social network strategy + creation of local smartphone apps for smart & mercedes. - Direct marketing actions ( e-mail, text messages, mailing ) - CRM data base. - Event planning / sponsoring / partnerships. - Implementation of the program «Mercedes-Benz best customer experience» - Link with the local media & digital agencies. - Providing the general strategic marketing direction for all dealers. Show less



Airstream France

• Lyon Area, France

• Marketing & Web Sales Manager

  • Feb 2011 - Sep 2014



Innovative Marketing Consulting.

• France

• Expert in Marketing & Communication

  • Nov 2010 - Jul 2014

  - Consultant "Airstream France" _ RoadShows & Events - Marketing & Graphic Design Consultant "Gladys Events Agency" - Events organisation _ Trade Shows _ Launching New Products. - Web sites creation - Desktop Publishing _ Logos _ Ads _ Magazine - Consultant "Airstream France" _ RoadShows & Events - Marketing & Graphic Design Consultant "Gladys Events Agency" - Events organisation _ Trade Shows _ Launching New Products. - Web sites creation - Desktop Publishing _ Logos _ Ads _ Magazine



ECOMOANA Surfing & Co.

• France
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Co-founder & C.O.O.

  • Jun 2007 - Jun 2012

  - Products development with Asian & US partners. - Marketing & Communication Manager. - International launch of Ecomoana during the SURF EXPO Show in Orlando, Florida _ USA. - Brand image with the supervision of all communication materiels, catalogues, photos shooting, advertising, etc... - Products development with Asian & US partners. - Marketing & Communication Manager. - International launch of Ecomoana during the SURF EXPO Show in Orlando, Florida _ USA. - Brand image with the supervision of all communication materiels, catalogues, photos shooting, advertising, etc...



GAUDUEL AUTOMOBILES

• France
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Group Marketing Manager

  • Oct 2008 - Oct 2010

  - Development of annual budget / Communication of the brands (BMW, MINI, FERRARI, MASERATI, FORD, MAZDA) - Launching of new vehicules. - Creation of 6 Websites for all the brands of the groupe - B to C marketing actions (e-mail, text messages, facebook, ...) - B to B marketing actions - Development of CRM data base. - Organization / Sponsorships of Events and partnerships. - Development of annual budget / Communication of the brands (BMW, MINI, FERRARI, MASERATI, FORD, MAZDA) - Launching of new vehicules. - Creation of 6 Websites for all the brands of the groupe - B to C marketing actions (e-mail, text messages, facebook, ...) - B to B marketing actions - Development of CRM data base. - Organization / Sponsorships of Events and partnerships.



AXUNN

• France
• Spectator Sports

• Co-fondateur / Marketing

  • Sep 2005 - May 2007



CHANEL

• United Kingdom
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Freelance Product Manager

  • Feb 2006 - May 2006

  Creation of the first luxury leather ski for Chanel Paris. Creation of the first luxury leather ski for Chanel Paris.



OXBOW

• France
• Retail Apparel and Fashion
• 1 - 100 Employee

• Special projects marketing manager

  • Aug 1997 - Oct 2005

  - International Team Manager Ski / Snowboard and Surfboard. - Photo and Video shootings organisation for Advertisment, Sell in / Sell out brochures, Website ... - Organisation of World Class Sport & Corporate Events. - Press and Public Relations, Sponsorships relations. - Products development with international team riders. - International Team Manager Ski / Snowboard and Surfboard. - Photo and Video shootings organisation for Advertisment, Sell in / Sell out brochures, Website ... - Organisation of World Class Sport & Corporate Events. - Press and Public Relations, Sponsorships relations. - Products development with international team riders.