Experience

Arzum Elektrikli Ev Aletleri

• Türkiye
• Manufacturing
• 100 - 200 Employee

• International Field Operations Executive

  • Mar 2023 - Present

• Field Operations Specialist

  • Feb 2020 - Mar 2023

  • Management of external suppliers & agencies• Management of international & domestic sponsorships, fairs, events and PR activities.• Implemention of promotional and corporate communication activities.•Coordination of booth installations with third parties and stores managements.• Management of product displays and store branding • Responsible for production of all POP&POS materials and coordinating the transfer to the sales points.• Implemention of the annual marketing and communications strategy in line with company objectives•Reporting all communication activities and improving related processes if necessary Show less



Dyson

• Singapore
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Marketing Specialist

  • Feb 2016 - Mar 2019

  • Working in coordination with Dyson global marketing team to build new communication strategies, adapting global marketing strategy to Turkey’s market and executing integrated marketing communication campaigns. • Responsible for forecasting and maintaining annual marketing communication budget. • Following the sales targets with the Sales Team and supporting the Sales Manager. • Managing relations with third parties; public institutions, digital, advertising, media and event agencies. • Analyzing the market and the competition. • Managing content and formats for websites and marketing materials (regular updates, translations and improvements). • Managing and monitoring social media accounts. • Implementing promotional, digital marketing and corporate communication activities. • Managing influencer marketing operations. Reviewing feedbacks and making analyzes. • Managing all events such as fairs, sponsorships, PR and Roadshow activities. • Following the global guidelines for product displays and store branding, coordinating booth installations with third parties and stores managements. • Adapting spec cards and shelf talkers to the Turkey’s market. • Working on e-mail marketing. • Responsible for operation of ATL and BTL campaings for B2C and B2B sides. • Responsible for production of all POP&POS materials and coordinating the transfer to the sales points. Show less



Arasta İletişim

• Türkiye
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter & Strategist

  • Oct 2014 - Jan 2016

  SİNPAŞ, AKTİF BANK, TAV CONSTRUCTION, KASPERSKY, INVESTAZ, OTOKAR. • Creating ATL (Above the line) & BTL (Below the line) campaign ideas and writing creative copies that contribute to brand strategies and needs which are in line with client's budget. • Identify customers’ needs & gaps and recommend new topics. • Collaborate with the marketing teams to plan, develop and deliver fresh and vibrant campaings. • Work closely with designers to develop more visually aesthetic contents. • Writing creative scenarios for TV and digital platforms. • Writing radio spots and magazine ads. Show less



adinteractive Istanbul + London

• Türkiye
• Advertising Services
• 1 - 100 Employee

• Digital Copywriter & Strategist

  • Jan 2013 - Sep 2014

  MASTERCARD, FABER CASTELL, ADELAND, CITROEN, KNORR. • Creating new strategies for different needs of clients and present in an efficient way. • Creating new digital campaign ideas and write creative copies. • Writing SEO friendly copies for blogs and websites. • Managing social media accounts, preparing weekly and monthly social media plans. • Analyzing and monitoring social media accounts. • Analyzing research outcomes and preparing detailed presentations. • Working in coordination with all teams for gaining new customers. Show less



come to movida

• Advertising Services
• 1 - 100 Employee

• Copywriter & Strategist

  • Dec 2009 - Jan 2013

  PENTİ, POLARİS, ROYAL HALI, TÜRKİYE FİNANS, ZİRVE UNIVERSITY, RODİMOOD. • Creating ATL (Above the line) & BTL (Below the line) campaign ideas and writing creative copies that contribute to brand strategies and needs which are in line with client's budget. • Identify customers’ needs and gaps and recommend new topics. • Collaborate with the marketing teams to plan, develop and deliver fresh and vibrant campaings. • Work closely with designers to develop more visually aesthetic contents. • Writing creative scenarios for TV and digital platforms. • Writing radio spots and magazine ads. Show less



Hürriyet

• Türkiye
• Media Production
• 500 - 600 Employee

• Internship

  • Jul 2009 - Aug 2009