Göksu Çiloğlu
Market Researcher at eyeo- Claim this Profile
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Bio
Experience
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eyeo
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Germany
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Technology, Information and Internet
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100 - 200 Employee
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Market Researcher
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Mar 2022 - Present
Berlin, Germany
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Kantar
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Market Research
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700 & Above Employee
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Senior Research Executive
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Oct 2018 - Feb 2022
Istanbul, Turkey - Leading the Qualitative Creative Domain - Taking part in Innovation projects; UX research, research for digital product development - Leading project & client management with key clients providing qual research service from start to end: -Briefing and understanding key marketing issues with the client’s service & product -Designing the suitable research structure/method & specifying the target profile and sample criteria -Forming client proposal & conducting all… Show more - Leading the Qualitative Creative Domain - Taking part in Innovation projects; UX research, research for digital product development - Leading project & client management with key clients providing qual research service from start to end: -Briefing and understanding key marketing issues with the client’s service & product -Designing the suitable research structure/method & specifying the target profile and sample criteria -Forming client proposal & conducting all management steps from preparing questionnaire to fieldwork operations -Moderation and analysis of the research output, extracting key marketing insights & reporting - Working with the Quantitative; construction of datasets and numerical analysis & reporting Show less
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BAREM
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Türkiye
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Market Research
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1 - 100 Employee
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Junior Qualitative Research Executive
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Jun 2016 - Oct 2018
Istanbul, Turkey - Conducting qualitative consumer & market research for the leading national and international brands that are operating mainly in technology, automotive and FMCG - Moderating ethnographic & in-depth interviews and focus groups to understand consumer needs, expectations and behavioral motivations & barriers - Interacting with customers through in-depth interviews and focus groups; extracting key insights and using those insights to develop impactful marketing strategies for clients -… Show more - Conducting qualitative consumer & market research for the leading national and international brands that are operating mainly in technology, automotive and FMCG - Moderating ethnographic & in-depth interviews and focus groups to understand consumer needs, expectations and behavioral motivations & barriers - Interacting with customers through in-depth interviews and focus groups; extracting key insights and using those insights to develop impactful marketing strategies for clients - Working closely with client’s marketing and brand teams to implement research results into real life Show less
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PwC
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Professional Services
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700 & Above Employee
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Consultant
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Jun 2015 - Jun 2016
İstanbul, Türkiye - Offering consultancy services to the prominent national and international companies on foreign trade, customs legislation and indirect tax regulations - Delivering technical insights and helping clients to have compliance with the indirect tax legislation in foreign trade operations - Consulting the clients to acquire Authorized Economic Operator status
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Bilkent University
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Türkiye
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Higher Education
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700 & Above Employee
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Member at Cooperative Economics Organization (CEO)
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Jan 2013 - Jun 2013
Ankara, Türkiye A student initiative helping new students and mentoring them to schedule their study programs & build connection with the academic staff. Also providing academic help to newcomers for their lectures.
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Education
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Universiteit Utrecht
Master of Social Science, International Economics and Business -
Bilkent University
Bachelor of Arts (B.A.) Economics (%50 scholarship), Economics - Macroeconomics Track