Coordenador de marketing

• Apr 2023 - Present

Data & Campaign Manager

• Sep 2021 - Apr 2023

- Build and maintain Reports for fast and more accurate business decisions - Collect data from Multiple APIs, using Python and API connector, to support the reports - Implement and manage LinkedIn & Google Campaigns in a continuous optimization cycle - Implement multiple analytics tools ( UA, GA4, and usefathom) - Select and implement events for continuous website improvement and lead acquisition ( through the use of datalayer and Google Tag Manager ) - CRM configuration (Pepidrive) - Automations between multiple platforms Show less

Digital Marketing Specialist

• Jul 2017 - Apr 2023

Google Tag Manager implementations & audits Google Ads implementation & management Facebook( Meta ) Ads implementation & management Shopify store management & reporting Wordpress websites management & reporting Google Optimize A/B testing Google Tag Manager implementations & audits Google Ads implementation & management Facebook( Meta ) Ads implementation & management Shopify store management & reporting Wordpress websites management & reporting Google Optimize A/B testing

Head of Acquisition

• Dec 2020 - Sep 2021

Managing the B2C&B2B acquisition funnels for the talent marketplace and the "Future Works Tech Conference" ( Ex: Landing Festival ) annual event. Managing: - Campaigns on Job Aggregators; - Google ads Campaigns, Search, and Video; - Reddit ads; - Meta Ads ( Facebook ads); - Control acquisition cost and ROI - Reporting through the use of an SQL database Managing and Implementing: - Google Analytics - Google TagManager; - Reporting ( Google Data Studio ) Show less

Diretora de marketing

• Jan 2019 - Dec 2020

Manage: - Inbound Marketing content - Freelancer team to create blog content - Google Ad Manager account and corresponding monthly reports - General reports, according to specified KPIs - Internal SEO (Using Google Search Console and Web crawlers [NetPeak Spider and Screaming Frog]) - External SEO (Using Ahrefs) Implement and Optimize: - Online communication strategy - Google Ads Accounts (SEM) (A/B testing) - Data layer events through the use of Google Tag Manager and Goal definition in UA - Social networks (organic and PPC) - Landing Pages - control conversions, heatmaps and interactions - User experience and interface using thought A/B testing methodologies with Google Optimize - Market analysis: needs and action plans - Product Marketing: Coordinate, with the various departments, product development and improvement Show less

Especialista em marketing digital & Automation

• Jan 2018 - Jan 2019

- Create an online communication strategy for the multiple brands owned by Nbrand - Assure Growth and Lead Acquisition for the multiple brands by: - Selecting and managing Inbound Marketing content - Managing Internal SEO (Using Google Search Console and Web crawlers [NetPeak Spider and Screaming Frog]) - Managing External SEO (Using SEMRush) - Implementing, managing and optimizing multiple PPC accounts ( > 180k€ budget ) - Implementing, managing and optimizing Facebook ads - Creating Landing Pages through SAAS - Instapage - Creating and managing sales funnels Implement and Manage: - Google Analytics, Google Tag Manager and Facebook Pixel - Automation of the marketing and sales departments through platforms such as: - Pipedrive - Zapier - Mailchimp/Mailerlite - Reports according to defined KPIs Show less

Key Account Manager

• Sep 2014 - May 2017

Manage: - Budgets and defined annual sales objectives - FMCG clients north of Coimbra - Trade Marketing - Merchandisers - Expand the National / International portfolio of clients (large accounts) B2B - Create reports and analyze sales performance - Negotiate contracts and partnerships - Represent the company at National/International food fairs as an exhibitor or buyer Manage: - Budgets and defined annual sales objectives - FMCG clients north of Coimbra - Trade Marketing - Merchandisers - Expand the National / International portfolio of clients (large accounts) B2B - Create reports and analyze sales performance - Negotiate contracts and partnerships - Represent the company at National/International food fairs as an exhibitor or buyer

Vendedor

• Sep 2009 - Dec 2010

Manage and expand customer portfolio Negotiate supply contracts Manage and expand customer portfolio Negotiate supply contracts