Associate Manager, Business Development

• Mar 2023 - Present

Senior Business Development Associate

• Nov 2021 - Mar 2023

Onboarding & Restaurant Activation Team Coordinator

• Apr 2021 - Nov 2021

- Oversee and manage a team of 6 to onboard and activate restaurants for both Singapore and Hong Kong markets- Head and manage the onboarding and activation process for over 600 merchants accounts to identify growth opportunities- Spearhead the team in streamlining onboarding process and onboarded over 200 merchants and achieved over 800k GMV during Phase 2 Heightened Alert in May- Utilised data to analyse and identify top-tier accounts to focus on growth and retention while keeping a strong working relationship with clients- Designed a data-driven engagement plan for accounts, including Lao Huo Tang Group, Tai Cheong, Wildfire Burgers, and increase YoY growth by 10% - Curated both online and offline data-driven marketing strategies for merchants to increase their online revenue and traffic and achieved +20% in o2o growth- Pitched to merchants for monthly advertising budget for digital marketing initiatives to increase online sales and conversion with quaterly performance review- Collaborated with internal departments, such as Marketing, Product, to increase work efficiency for clients

Merchant Onboarding Specialist

• Jul 2020 - Mar 2021

- Onboarded merchants to ensure a high conversation rate for online sales, such as, Pu Tien, Crystal Jade, Paradise Group, Minang House, with key account managers to ensure a smooth and quick onboarding process.- Guided merchants on the ideal strategy for online ordering based on past data and performance review and achieved 10% growth on average- Provided professional training for merchants in both English and Chinese- Managed the inbound sales leads to pitch merchants like Menbaka Ramen, Santa-Fe Tex Mex Grill and achieved 80% success rate

Dining Specialist

• Sep 2019 - Mar 2020

- Engage and pitch to over 50 Home Chefs and Private Chefs to onboard platform for Home Dining Experiences - Established strong working relationships with clients to identify growth opportunities - Assisted Home Chefs with the on-boarding process with mobile application - Curate training materials for Home Chefs in service quality - Work closely with internal teams, such as Marketing and Sales, to acquire new leads and grow clients' portfolio - Collaborated with external developers to curate User Experience workflow with the best user journey in mind

Service Staff (Part-time)

• Jan 2019 - Sep 2019

- Run daily operations of the restaurant - Manage station for operations and billing procedures - Understand food and beverage menu items for operations and up-selling - Understand guests' needs and provide personalised dining experiences for guests - Run daily operations of the restaurant - Manage station for operations and billing procedures - Understand food and beverage menu items for operations and up-selling - Understand guests' needs and provide personalised dining experiences for guests

Sales And Marketing Intern

• May 2018 - Dec 2018

Marketing Communications - Plan, manage and oversee charity event, Balestier Heritage Race with over 150 attendees and 10 partners - Curate marketing materials and strategy for the event and raised a total of 15k for the beneficiary - Prepares event logistics for actual event execution - Pitched and liaised with sponsors and partners for the event - Collaborated and established strong working relationships with internal and external vendors, clients, and partners. Catering Sales - Answer inquiries through daily emails and phone calls - Prepared proposals and contracts for corporate and social events - Prepare logistics for internal and external Wedding Shows with over 80 attendees - Prepare and passed the external audit for protocols and service procedures

Room Service Server Intern

• May 2017 - Sep 2017

In-room Dining - Prepares and served food and beverages to in house guests - Engage with guests to anticipate their needs and enhance the dining experience - Manage guest satisfaction levels by ensuring that their needs are met during their stay with the establishment Podium Lounge Formula 1, Banquet (Part Time) - Prepared event logistics for operations with over 2000 attendees - Up-sell alcoholic beverages for guests and achieved the highest beverage seller during the event

Trainee Cook

• May 2015 - Aug 2015

Back of House (Kitchen) - Prepares food menu items for daily operations - Manages sections for operations and ordering of food items for operations - Process daily stock taking and ordering of ingredients with suppliers Back of House (Kitchen) - Prepares food menu items for daily operations - Manages sections for operations and ordering of food items for operations - Process daily stock taking and ordering of ingredients with suppliers