Fernando Weno

Head Of Design at Miggos
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • English Native or bilingual proficiency
  • Portuguese Native or bilingual proficiency

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Pedro B.

Weno is a great person and an awesome professional! Always seeking the best experience to our customers, the best process to interact with Product and Development teams and creating a nice environment for his team. During our journey he embraced a leadership role and is doing very well as a leader. Leadership is a very long path but I have no doubt that Weno is each day developing him self and on the right track. Besides that, he is very creative and provide valuable insights to the business. It was very nice the opportunity to work with Weno.

Giulio Denardi

I worked with Weno for 2 years, and could see part of his work from an engineer and pair point of view. Weno is highly motivated to start projects related to the company and is always willingly to help with whatever he can. He is really flexible and created layout changes on the fly if needed for simplifying the engineering work and delivering the project on time. He is really a team player! Representing that, Weno was invited to be part of an engagement group within the company, that was created to create strategies and tactics to engage the company's employees. That's where I worked with him as a pair! He was always eager to think of ideas for making the work a better place to be! (and creating all the design content needed for that!) Weno also shown in there his skills to manage his time, making clear when he would need more time to his daily work so we could be prepared for that. Overall, it was great to work with him and I'd definitely recommend him! Wish you the best!

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Credentials

  • Liderando Times de Design - Letícia Pires
    Aprender Design
    Mar, 2021
    - Nov, 2024
  • Storytelling for Influence
    IDEO U
    May, 2019
    - Nov, 2024

Experience

    • Brazil
    • Wholesale
    • 1 - 100 Employee
    • Head Of Design
      • Oct 2021 - Present

      - Responsible for the design system and the entire user journey for a wholesale clothing e-commerce platform. - Development of journey maps and user research, explore business opportunities for the startup's business model. - Planning and execution of usability tests. - Responsible for branding materials and social media, creating the design foundation to be used by marketing and CX teams. - Conception and coordination of projects out with third-party developers. - Optimization of the internal system (Ops), optimizing the staff's working tasks. Show less

    • Creative Director, UX Designer
      • Jun 2009 - Present

      www.weno.com.br Multidisciplinar personal startup for concept and develop several projects like: - UX research, user journeys, wireframe, prototypes for digital systems, visual storytelling to concept advertising campaigns. - Design thinking methods for new businesses, communication plans, brainstorm's graphic facilitation. - Corporative e-learning, brand design. - Kid's stuff (toys, boardgames), animation storyboards, character design. www.weno.com.br Multidisciplinar personal startup for concept and develop several projects like: - UX research, user journeys, wireframe, prototypes for digital systems, visual storytelling to concept advertising campaigns. - Design thinking methods for new businesses, communication plans, brainstorm's graphic facilitation. - Corporative e-learning, brand design. - Kid's stuff (toys, boardgames), animation storyboards, character design.

    • Netherlands
    • Information Services
    • 700 & Above Employee
    • Product Design Manager / Product Manager
      • Aug 2019 - Sep 2021

      - User research with customers, prototypes design, visual execution and product roadmaps influence. - Lead design processes with PMs, POs and squads development. - Lead UX/Design team for best practices and innovation mindset across organization, stimulating cross-functional work across multiple teams. - Member of LGPD committee to plan strategy for data security compliance - User research with customers, prototypes design, visual execution and product roadmaps influence. - Lead design processes with PMs, POs and squads development. - Lead UX/Design team for best practices and innovation mindset across organization, stimulating cross-functional work across multiple teams. - Member of LGPD committee to plan strategy for data security compliance

    • Sweden
    • Education Administration Programs
    • 200 - 300 Employee
    • Recruiter Agent
      • Jun 2015 - 2020

      Contact me if you have any questions related to the Hyper Island's courses worldwide. Contact me if you have any questions related to the Hyper Island's courses worldwide.

    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Product Designer-Visual
      • Jan 2016 - Jul 2019

      - User research with customers for new features, pain points with small businesses. - Product design from concept to handoff, validating with end users and stakeholders. - Collaboration on design system projects with external offices worldwide. - Marketing design production supporting user acquisition campaigns. - User research with customers for new features, pain points with small businesses. - Product design from concept to handoff, validating with end users and stakeholders. - Collaboration on design system projects with external offices worldwide. - Marketing design production supporting user acquisition campaigns.

    • United States
    • Advertising Services
    • 500 - 600 Employee
    • Senior UX Designer Freelance
      • Oct 2015 - Jan 2016

      - Worked for Bayer and Santander. - Worked for Bayer and Santander.

    • Brazil
    • Advertising Services
    • 300 - 400 Employee
    • Senior UX Designer Freelance
      • Jun 2015 - Sep 2015

      - Worked for Nescau and Claro. - Worked for Nescau and Claro.

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Creative Conceptor
      • Jun 2014 - Dec 2014

      - Worked for Melissa and Food Network. - Worked for Melissa and Food Network.

    • Brazil
    • Advertising Services
    • Creative Planner Freelance
      • Feb 2014 - May 2014

      - Worked for Natura. - Worked for Natura.

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Head of UX
      • Sep 2012 - Jan 2014

      - Worked for Stella Artois, Ambev and LG. - Worked for Stella Artois, Ambev and LG.

    • Brazil
    • Internet Publishing
    • 1 - 100 Employee
    • Visual journalist
      • 2014 - 2014

    • Sweden
    • Education Administration Programs
    • 200 - 300 Employee
    • Student at Interactive Art Director, class 2011-2012
      • Jul 2011 - Jul 2012

    • Advertising Services
    • 1 - 100 Employee
    • Creative Director Intern
      • Mar 2012 - Jun 2012

    • Consultor de Usabilidade de Acessibilidade / UX
      • 2012 - 2012

    • Visual Thinker / UX Designer
      • 2012 - 2012

    • UX Designer
      • 2012 - 2012

    • Brazil
    • Higher Education
    • 700 & Above Employee
    • Production Manager / E-learning designer
      • 2002 - Jun 2009

      Create & develop frameworks for multidisciplinary team. Consultancy about design and technical solutions attending corporative clients. Create & develop frameworks for multidisciplinary team. Consultancy about design and technical solutions attending corporative clients.

Education

  • Hyper Island
    Interactive Art Director, Creative leadership, interactive media
    2011 - 2012
  • Centro Universitário Senac
    Post graduation, Interactive Media
    2005 - 2006
  • Universidade Anhembi Morumbi
    Graduation, Editorial Production
    1998 - 2001
  • Senai Theobaldo de Nigris
    Technical in Graphic Design, Graphic Arts/Design Technical
    1996 - 1997
  • ETESP - Escola Técnica Estadual São Paulo
    High School, Data processing
    1993 - 1995

Community

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