Experience

Creative agency: Everybody Likes Penguins

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Creative Strategist

  • Mar 2023 - Present

  Creatief communicatie en reclamebureau Creatief communicatie en reclamebureau



Green Food Lab

• Netherlands
• Public Relations and Communications Services
• 1 - 100 Employee

• Creative Strategy Director

  • Mar 2022 - Mar 2023

  Green Food Lab is a Food Consultancy & Communications Agency, known for its platform De Hippe Vegetariër and the National Week without Meat campaign. We believe that if we affect people with the right words and images, through the right channels, and at the right time, we can successfully accelerate the route to more plant-based food. We make communication surprisingly effective to achieve our mission. From content to campaigns, from recipe development to editorial tour and from PR to positioning. This expertise and passion make us a unique partner in this fast-growing world of (more) plant-based nutrition. Thanks to our entrepreneurial spirit, strong network, various (own) channels and our fresh, creative, efficient and distinctive way, our stories are the most powerful, look the best and are the most visible. It is no accident that we call ourselves experts in telling and selling the story of green food. Good for business. Good for the world. Show less



First Floor Creative

• Philippines
• Advertising Services

• Creative Strategist

  • Oct 2019 - Mar 2022

  Research & creative consulting for numerous brand campaigns such as G-Star, Sonos & Peroni. Research & creative consulting for numerous brand campaigns such as G-Star, Sonos & Peroni.



Starters4Communities

• Netherlands
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing Communication Manager

  • Jan 2021 - Feb 2022

  Responsible for all external communication for several training programs in social entrepeneurship (recruiting participiants, social media strategy, social advertising & PR). Responsible for all external communication for several training programs in social entrepeneurship (recruiting participiants, social media strategy, social advertising & PR).


Futureproof NL
• Netherlands
• Civic and Social Organizations
• 1 - 100 Employee
• Marketing Communications Specialist

  • Jan 2021 - Feb 2022


First Day of Spring

• Netherlands
• Advertising Services

• Creative Strategist

  • Nov 2017 - Sep 2019

  - Responsible for strategy for several brand campaigns and- Creative concept development for various brands such as Puma, Absolut, G-Star, The North Face, Napapijri, Tomorrowland, Red Bull, Stedelijk Museum, de Efteling etc.- Sharing and presenting trends and insights for strategy- and creative team.- Co-programmer of music conference ADE Dance & Brands.- Organizing of (music related) in-house events.

• Project Manager / Creative Producer / Trendwatcher

  • Jul 2014 - Oct 2017

  - Overall projectmanager of various projects and campaigns.- Responsible for content creation and –production for brands such as Peroni, de Politie, Sauza Tequila, Mazda, Perla etc. - Responsible for communication strategy for event promotion of Audio Obscura, Hed Kandi, etc.



GZG Amsterdam

• Netherlands
• Entertainment Providers

• Media and Communications Intern

  • Jan 2011 - Jun 2011

  Assisting with media and communications for GZG and DJ De Man Zonder Schaduw, and assisting with production of events and festivals. Assisting with media and communications for GZG and DJ De Man Zonder Schaduw, and assisting with production of events and festivals.



Unity drugs education project

• Team Lead (peer coach)

  • Dec 2007 - Jun 2011

  Preparing information activities and supervising volunteers (15-20 people) during Unity projects. Unity is a peer-to-peer project. They provide open-minded information and create awareness of risks of alcohol and substance use among young adults in the dance scene. Preparing information activities and supervising volunteers (15-20 people) during Unity projects. Unity is a peer-to-peer project. They provide open-minded information and create awareness of risks of alcohol and substance use among young adults in the dance scene.



MERX

• United Arab Emirates
• Business Consulting and Services
• 1 - 100 Employee

• Graduate | Target Audience Research

  • Apr 2010 - Aug 2010

  Target audience research for NS Try Out Festival Target audience research for NS Try Out Festival



Collegium Studiosorum Veritas

• Non-profit Organization Management

• Board Member

  • Sep 2007 - Aug 2008

  With seven other full-time board members we were responsible for the daily management of C.S. Veritas, a student society with 1800 members.I was contact person for companies and responsible for gaining acquisition and drawing up sponsor agreements and invoicing them. I was also leading and advising 11 several senior student committees. With seven other full-time board members we were responsible for the daily management of C.S. Veritas, a student society with 1800 members.I was contact person for companies and responsible for gaining acquisition and drawing up sponsor agreements and invoicing them. I was also leading and advising 11 several senior student committees.