Christina Brady
People Customer Success at pepelwerk- Claim this Profile
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Japanese Limited working proficiency
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English Native or bilingual proficiency
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English, Middle (1100-1500) Professional working proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Jeremy Bunnell
Chris was one of the most innovative colleagues that I have ever worked with. The campaigns we worked on together were able to feature her creativity, and ability to think outside the box when it came to customized advertising campaigns. I was able to learn so much hanging around the digital side she was a part of and has helped me immensely in my current role. Chris would be an asset to any company that comes in contact with her!
Raquel Gonzalez Meyer
Christina is a very trustworthy, reliable and detail-oriented media manager. She can seamlessly execute an integrated media plan, produce great client results, generate quality reports and juggle complex target audiences — all while having a huge smile and great attitude. Christina's knowledge exceeds any startup to-mid-sized organization. Her keen budgeting and campaign management skills are also unmatched. She'd be an asset to any organization.
Adeleye Lufadeju
Christina Brady is a bright, focused, and energetic individual, and during the time that I’ve known her she’s been nothing but a pleasure to work with. Her wealth of knowledge in digital media marketing combined with a great personality makes her a great fit at any capacity within an organization. Christina takes SEM / SEO seriously and knows how to utilize it to increase sales and brand awareness. Her background of success that includes SEO oriented duties and digital/social media coordination at a number of different levels, gives her a broad and holistic perspective. I would recommend Christina Brady and her talents to anyone.
Jeremy Bunnell
Chris was one of the most innovative colleagues that I have ever worked with. The campaigns we worked on together were able to feature her creativity, and ability to think outside the box when it came to customized advertising campaigns. I was able to learn so much hanging around the digital side she was a part of and has helped me immensely in my current role. Chris would be an asset to any company that comes in contact with her!
Raquel Gonzalez Meyer
Christina is a very trustworthy, reliable and detail-oriented media manager. She can seamlessly execute an integrated media plan, produce great client results, generate quality reports and juggle complex target audiences — all while having a huge smile and great attitude. Christina's knowledge exceeds any startup to-mid-sized organization. Her keen budgeting and campaign management skills are also unmatched. She'd be an asset to any organization.
Adeleye Lufadeju
Christina Brady is a bright, focused, and energetic individual, and during the time that I’ve known her she’s been nothing but a pleasure to work with. Her wealth of knowledge in digital media marketing combined with a great personality makes her a great fit at any capacity within an organization. Christina takes SEM / SEO seriously and knows how to utilize it to increase sales and brand awareness. Her background of success that includes SEO oriented duties and digital/social media coordination at a number of different levels, gives her a broad and holistic perspective. I would recommend Christina Brady and her talents to anyone.
Jeremy Bunnell
Chris was one of the most innovative colleagues that I have ever worked with. The campaigns we worked on together were able to feature her creativity, and ability to think outside the box when it came to customized advertising campaigns. I was able to learn so much hanging around the digital side she was a part of and has helped me immensely in my current role. Chris would be an asset to any company that comes in contact with her!
Raquel Gonzalez Meyer
Christina is a very trustworthy, reliable and detail-oriented media manager. She can seamlessly execute an integrated media plan, produce great client results, generate quality reports and juggle complex target audiences — all while having a huge smile and great attitude. Christina's knowledge exceeds any startup to-mid-sized organization. Her keen budgeting and campaign management skills are also unmatched. She'd be an asset to any organization.
Adeleye Lufadeju
Christina Brady is a bright, focused, and energetic individual, and during the time that I’ve known her she’s been nothing but a pleasure to work with. Her wealth of knowledge in digital media marketing combined with a great personality makes her a great fit at any capacity within an organization. Christina takes SEM / SEO seriously and knows how to utilize it to increase sales and brand awareness. Her background of success that includes SEO oriented duties and digital/social media coordination at a number of different levels, gives her a broad and holistic perspective. I would recommend Christina Brady and her talents to anyone.
Jeremy Bunnell
Chris was one of the most innovative colleagues that I have ever worked with. The campaigns we worked on together were able to feature her creativity, and ability to think outside the box when it came to customized advertising campaigns. I was able to learn so much hanging around the digital side she was a part of and has helped me immensely in my current role. Chris would be an asset to any company that comes in contact with her!
Raquel Gonzalez Meyer
Christina is a very trustworthy, reliable and detail-oriented media manager. She can seamlessly execute an integrated media plan, produce great client results, generate quality reports and juggle complex target audiences — all while having a huge smile and great attitude. Christina's knowledge exceeds any startup to-mid-sized organization. Her keen budgeting and campaign management skills are also unmatched. She'd be an asset to any organization.
Adeleye Lufadeju
Christina Brady is a bright, focused, and energetic individual, and during the time that I’ve known her she’s been nothing but a pleasure to work with. Her wealth of knowledge in digital media marketing combined with a great personality makes her a great fit at any capacity within an organization. Christina takes SEM / SEO seriously and knows how to utilize it to increase sales and brand awareness. Her background of success that includes SEO oriented duties and digital/social media coordination at a number of different levels, gives her a broad and holistic perspective. I would recommend Christina Brady and her talents to anyone.
Credentials
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ClickUp Novice Certificate
ClickUpApr, 2023- Sep, 2024 -
HCC Mattress Mack School of Selling
HCC Center for Entrepreneurship- SoutheastMar, 2022- Sep, 2024 -
Women's Entrepreneurship
Cornell UniversitySep, 2021- Sep, 2024 -
GSV Bootcamp Certified
GSV VenturesSep, 2020- Sep, 2024 -
Sales Prospecting
Lynda.comMay, 2018- Sep, 2024 -
Japanese Language Proficiency Test, Level 4
The Japan FoundationJan, 2002- Sep, 2024 -
Google Ads Display Certification
GoogleApr, 2022- Sep, 2024 -
Google Ads Search Certification
GoogleApr, 2022- Sep, 2024 -
Google Ads Display Certification
Google AdsMar, 2021- Sep, 2024 -
Google Ads Search Certification
GoogleAug, 2020- Sep, 2024 -
Google Ads Display Certification
GoogleMar, 2020- Sep, 2024 -
Google Ads Fundamentals Certification
GoogleJun, 2019- Sep, 2024 -
Digital Sales Certification
GoogleNov, 2017- Sep, 2024 -
AdWords Display Certification
GoogleApr, 2017- Sep, 2024 -
AdWords Search Certification
GoogleApr, 2016- Sep, 2024
Experience
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pepelwerk
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United States
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Human Resources
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1 - 100 Employee
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People Customer Success
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Oct 2022 - Present
Marketing and advertising: Create and manage B2C growth campaigns for SaaS, including PPC, display ads, and email marketing; create landing pages, and set up analytics tracking; plan, negotiate, and buy ad placements. Recruiting: Reach out to SaaS users with Talent profiles that are close to matching with jobs that are available on the pepelwerk platform; assist users with identifying skill gaps and/or skills that they do not currently have on their Talent Profile; field inquiries via Drift, email, text, and phone. Operations: Administrate ClickUp. Product Management: Report bugs to development team, make suggestions for app and UX improvement. Show less
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Chow-Bryant
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United States
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Advertising Services
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1 - 100 Employee
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Co-Founder
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Oct 2016 - Present
• Manage and optimize digital display campaigns o Lead development of automated management tool for digital display campaigns. o Create go-to-market plans for start-ups. o Shortened sales funnel for B2B client by 15-20% and increased lead velocity by more than 75%. o Via digital display advertising, search marketing, and integrated tracking, created 6,000% ROAS and 200% net profit for B2B client. • Plan and execute social media strategies for contracted clients. o Created social media execution and KPI measurement templates. o In four days, drove 1,000+ qualified leads for B2C client. • Led efforts to partner with Houston are startup incubators. • Consulted with clients on live streaming best practices for Facebook, Twitter, YouTube Live, Twitch.tv, and GoToWebinar. • Copywriting. o Developed master services agreement, statement of work, content calendars, client on-boarding documents, pitch decks, and training materials. • Manage contractor relationships. Show less
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Fishbowl
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United States
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Marketing Services
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1 - 100 Employee
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Community Leader
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Jun 2020 - May 2022
Fishbowl is a platform for professionals of the same industry to have honest career conversations. As a community leader, I push the industry through brave and productive conversations. Fishbowl is a platform for professionals of the same industry to have honest career conversations. As a community leader, I push the industry through brave and productive conversations.
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Marketing Strategist
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Jun 2009 - Oct 2016
• Rebranded as Chow-Bryant after merger with Michael Bryant Marketing in October 2016. • Planned and bought digital display media and print ads for contracted clients. • Created and executed social marketing plans. o Created fan outreach program for game developer. • Optimized and expanded web content via copywriting and SEO. • Project management for contracted clients. o Project managed website update from raw HTML/CSS site to WordPress-enabled CMS. o Oversaw cleanup and establishment of Amazon A+ pages for multiple brands. o Project managed and built website for oil and gas distribution company. • Copywriting o Wrote reports and correspondence for University Advancement department and university president. o Optimized and streamlined reporting procedures. Show less
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Houston Chronicle
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United States
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Newspaper Publishing
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700 & Above Employee
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Campaign Manager
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Jun 2015 - Apr 2016
• Scheduled and placed digital ads on Chron.com, Hearst Trading Desk, CORE, Facebook, and Google AdWords. • Planned and executed email blasts and direct mailings. • Created budget and pacing algorithms as well as processes for Google Display Network campaigns to correct overspend and comply with contracts. Increased overall channel performance by ~15%. • Scheduled and placed digital ads on Chron.com, Hearst Trading Desk, CORE, Facebook, and Google AdWords. • Planned and executed email blasts and direct mailings. • Created budget and pacing algorithms as well as processes for Google Display Network campaigns to correct overspend and comply with contracts. Increased overall channel performance by ~15%.
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Media Manager
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Jul 2014 - Mar 2015
• Managed and executed digital, social, search, and print media buying for oil and gas clients. • Managed and reconciled all media budgets according to contracts with vendors and scope of work documentation. o Audited and corrected vendor billing errors worth more than $10,000. o Streamlined and implemented monthly budget. • Consulted on SEO. • Developed KPIs and strategies. • Created monthly, weekly, and quarterly reporting templates. • Managed and executed digital, social, search, and print media buying for oil and gas clients. • Managed and reconciled all media budgets according to contracts with vendors and scope of work documentation. o Audited and corrected vendor billing errors worth more than $10,000. o Streamlined and implemented monthly budget. • Consulted on SEO. • Developed KPIs and strategies. • Created monthly, weekly, and quarterly reporting templates.
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Brown-Forman
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United States
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Beverage Manufacturing
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700 & Above Employee
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Social Interactive Manager, Brand Champions Program
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Jul 2012 - Mar 2014
• Reviewed and approved social media and interactive initiatives in accordance with Brown-Forman company guidelines, DISCUS policy, and state and federal trade laws. o No violations or fines in any of 22 regional markets over almost two years. • Led efforts to create relevant, mutually beneficial digital promotions partnerships. • Led efforts to increase creative, experiential digital promotions. • Trained team of 27 Brand Champions in social media and digital marketing best practices. • Created and maintained knowledge base for Brand Champions. • Communicated digital program results and needs to Brown-Forman stakeholders. Show less
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SEM Specialist
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Mar 2010 - Apr 2011
• Created and managed SEM campaigns for a portfolio of 64 clients. o Increased traffic to client’s website by running experimental targeting parameters, effectively cutting advertising costs by 50% and giving the client more budget for content creation. • Created and analyzed web traffic and ad campaign reports. • Optimized and expanded content for organic search (SEO). o Wrote content for day care website. Within one month of launch, the site ranked at #3 for multiple daycare-related terms. Show less
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Education
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2000 - 2009
University of Houston
BA, English--Creative Writing
Community
