Experience

Perspectives Strategic Solutions

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Principal Consultant, Communications & Strategy

  • Mar 2017 - Present

  Dallas/Fort Worth Area Providing corporate communications leadership, brand management, strategic communications planning and non-profit governance guidance for clients. Perspectives Strategic Solutions works with small to medium-sized companies and organizations to help align their communications strategies with the business' vision and mission. In addition, we provide communications leadership services - providing executive-level guidance and expertise for companies that do not yet have a need for a full… Show more Providing corporate communications leadership, brand management, strategic communications planning and non-profit governance guidance for clients. Perspectives Strategic Solutions works with small to medium-sized companies and organizations to help align their communications strategies with the business' vision and mission. In addition, we provide communications leadership services - providing executive-level guidance and expertise for companies that do not yet have a need for a full time communications executive. Show less



Ma'ruf Dallas

• United States
• Non-profit Organizations

• Executive Director

  • Jan 2019 - Present

  Dallas, Texas, United States



Smokey D's DFW

• Pitmaster & CEO

  • Mar 2019 - Present

  Irving, Texas, United States



Sabre Corporation

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Principal, Corporate Communications

  • Aug 2015 - Feb 2017

  Dallas/Fort Worth Area Manage executive and internal communications strategies for the 350+ employee Delivery & Care organization. Coach and train leaders on effective communications, help develop and communicate strategic business priorities. Work closely with business leaders and across multiple teams/businesses to create messaging and content for internal communication vehicles, ensure consistency and alignment. Drive alignment in a complex, highly competitive, fast-paced environment. Manage and drive… Show more Manage executive and internal communications strategies for the 350+ employee Delivery & Care organization. Coach and train leaders on effective communications, help develop and communicate strategic business priorities. Work closely with business leaders and across multiple teams/businesses to create messaging and content for internal communication vehicles, ensure consistency and alignment. Drive alignment in a complex, highly competitive, fast-paced environment. Manage and drive communications around organizational change. • Develop and implement strategic communication plans and deliverables for a global audience, focused change surrounding new technologies, driving enhancements to internal engagement capabilities • Develop and lead key global employee engagement strategies • Implement and execute online and offline tactics for internal audiences, including company announcements from stakeholder/project leaders, PowerPoint presentations, videos, content management, direct email, and more • Sustainable results to be realized through engagement of internal audiences, building of strong awareness of the change, establishment/leveraging of effective communication channels, and structuring of a solid plan for sustainable communication between leaders and key stakeholders • Travel to global teams to deliver on key engagement initiatives outlined with executive leadership • Organize, execute and coordinate executive presentations, town hall meetings and internal forums around the globe • Lead, manage, and moderate internal communications channels • Author and edit content for digital and traditional communications channels and publications Show less



Verizon

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Communications Consultant

  • Jul 2011 - Aug 2015

  Irving, Texas Lead internal communications and training development for Go-to-Market device and product launches on the national level as a member of the HQ organization. Develop, support and evolve the cross-functional communications and training processes to ensure content is communicated through a single source, with a consistent message. Author, edit and publish content for internal communications and training; working directly with PR, Marketing and Operations teams. Project… Show more Lead internal communications and training development for Go-to-Market device and product launches on the national level as a member of the HQ organization. Develop, support and evolve the cross-functional communications and training processes to ensure content is communicated through a single source, with a consistent message. Author, edit and publish content for internal communications and training; working directly with PR, Marketing and Operations teams. Project Management: Work on cross-functional core teams to develop strategy and provide guidance on determining best medium for communications.

• Legal Analyst, West Area Executive Offices

  • Sep 2007 - Jun 2011

  Irvine, CA • Represented Verizon at all Western region civil claims lawsuits filed by customers. • Between 2009 and 2011, I successfully saved Verizon over $350,000 potential losses from civil lawsuits I worked on. • Designated as the primary subject matter expert witness to testify in criminal trials, for which Verizon records had been requested via subpoena. • Developed high-level escalation presentations and trainings, including detailed cost analysis of customer escalation processes, for… Show more • Represented Verizon at all Western region civil claims lawsuits filed by customers. • Between 2009 and 2011, I successfully saved Verizon over $350,000 potential losses from civil lawsuits I worked on. • Designated as the primary subject matter expert witness to testify in criminal trials, for which Verizon records had been requested via subpoena. • Developed high-level escalation presentations and trainings, including detailed cost analysis of customer escalation processes, for all West Area Contact Centers and served as the single point of contact for this project.

• Regulatory Communications Coordinator - West Area Executive Offices

  • Jun 2006 - Sep 2007

  Irvine, California



Perspectives: Community News

• Editor in Chief

  • Mar 2003 - Apr 2007

  Founded and developed a community based newspaper that was the first of its kind for the Southern California Muslim Community. With a more traditional newspaper format, Perspectives was able to reach a wider reader pool and offer a unique insight into the So Cal Community. Perspectives consisted of a staff of 8 that included writers, editors, designers and advertising salesmen.