Frédéric Houdaille

International Business Development at United By Blue
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Contact Information
us****@****om
(386) 825-5501
Location
Malvern, Pennsylvania, United States, US
Languages
  • English, French Native or bilingual proficiency
  • German Full professional proficiency
  • Portuguese Professional working proficiency

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Bio

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Experience

    • United States
    • Apparel & Fashion
    • 1 - 100 Employee
    • International Business Development
      • Jun 2016 - Present

      Working with UNITED BY BLUE since 2016 as Head of International; in charge of launching overseas. As part of the launch, we have: - Hired 5 master agents in Europe, appointed 8 International distributors. - Implemented a 3PL solution to support our foreign accounts. - Participated in major International Trade Shows for our Industry (ISPO, Outdoor Show). - Secured key accounts in target markets. Working with UNITED BY BLUE since 2016 as Head of International; in charge of launching overseas. As part of the launch, we have: - Hired 5 master agents in Europe, appointed 8 International distributors. - Implemented a 3PL solution to support our foreign accounts. - Participated in major International Trade Shows for our Industry (ISPO, Outdoor Show). - Secured key accounts in target markets.

  • Zazen
    • Around the World
    • Skipper
      • May 2013 - Jul 2015

      Took my family SAILING AROUND THE WORLD for a most amazing and enriching experience! Took my family SAILING AROUND THE WORLD for a most amazing and enriching experience!

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Vice President of International Sales
      • Apr 2006 - May 2013

      Dansko is one of the leaders in the Comfort Shoe category with revenues of $150 million in 2013. - Launched Dansko’s International business, from scratch. - Established solid foundations for our brand’s launch, including sales, marketing and distribution strategies. - Searched, interviewed, “screened”, appointed exclusive International partners in key markets such as Japan, Italy, China, South Korea, Australia, Taiwan, South Africa…. - Established key development principles based on the “gourmet/best in class” philosophy. - Helped our partners place Dansko in the most prestigious retail locations. - Contributed to the opening of 28 Dansko boutiques in China. => Dansko was voted “TOP 100 BRANDS” (across all categories) by FIGARO MAGAZINE JAPAN. Show less

  • AND 1
    • Paoli, PA
    • Vice President of International Sales
      • Mar 2002 - Apr 2006

      And 1 is a leader in the Basketball category (athletic footwear and apparel) with revenues of $170 million in 2005. Initially recruited as Director of International Business Development, I was subsequently promoted as Vice President of International Sales, - Managing business development through a distribution network of 30 distributors in more than 120 countries. - Implementing business strategies based on mantra: “Own the Court, Build selective distribution, Create retail destinations”. - Establishing business discipline on: Pricing (target MSRPs), Marketing, Merchandising and Distribution. - Managing Pan European accounts (such as Foot Locker Europe) and related Distributors’ conflicts. - Establishing strategic planning: Sales objectives and door rollout. - Managing retail development. Over a 3 years period, our team’s efforts led to the following achievements: * A 500% sales growth. And 1’s International revenues exceeded $75 million at wholesale in 2005. * A 17 to 23% market share in the BBL category (2/3 of which were won from Nike). * 50 concept stores. => RECIPIENT OF THE CHESTER COUNTY GLOBE AWARD IN MARCH OF 2005. Show less

    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Vice President of International Division
      • 2000 - 2002

      Eyewear industry leader with licensing rights for premium brands such as TOMMY HILFIGER. - Managed the International Division with full P&L responsibility: A $25 million sales structure supported by two subsidiaries (Europe and Canada) employing 35 agents, and distributors in more than 30 countries. - Reorganized European Sub; replaced GM. Hired Country Managers in key European markets. - Revisited product and price strategies in a quickly changing environment. - Maintained and strengthened relationship and cooperation with Licensor. Overall, I deeply restructured Lantis’ International Division, laying the foundations for success, with one main priority: Thinking globally while acting locally. Show less

  • Oxbow
    • Bordeaux Area, France
    • International Sales Manager
      • 1997 - 1999

      Oxbow is one of the 3 major manufacturers of surf/sportswear in Europe with sales of $60 million in 1999 - Managed the Export business unit with an in-house staff of 5; with the responsibility for more than 25 countries representing 1500 doors, 150 corners and boutiques, which generated $25 million in sales. - Successfully opened new markets in Norway, The Czech Republic, Slovakia and Slovenia. - Appointed new distributors in existing markets. Recruited country managers: Italy, England. - Profitably restructured our distribution network with the establishment of subsidiaries in Germany / UK. - Set up a marketing plan, "Oxbow Key Principles", and educated our partners towards implementing it. - Introduced innovative marketing tools: Sell-in booklets, merchandising manual, line segmentation. - Put back our business unit on the track of growth (15% per year) with improved margins. Show less

    • France
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Area Manager - Northern/Eastern Europe
      • 1994 - 1997

      Lacoste is one the world leading manufacturers of sports/casualwear with sales of $700 million in 1997 - Managed a $20 million business in Western, Northern, Central and Eastern Europe through a selective distribution network representing 1200 doors, nearly 100 corners and 20 boutiques. - Successfully opened new markets in Russia, Slovenia and Croatia. - Consistently controlled the sales and marketing policy of our distributors to meet with our corporate strategy: customer’s network, products selection, pricing, communication, and merchandising. - Successfully opened new boutiques and shop-in-shops; nearly doubled their number. - Constantly surveyed and analyzed our competitive environment. All this led to a strong increase of our sales in my area: + 63% over 3 years vs total export of + 13%. Show less

Education

  • Harvard Business School
    Finance for non financial Executives
    2004 - 2004
  • NEOMA Business School
    Master 2 (M2), International Business Administration
    1985 - 1988
  • Middlesex University
    Bachelor of Arts - BA, Marketing and International Finance
    1983 - 1986

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