Experience

Trioliet

• Netherlands
• Machinery Manufacturing
• 100 - 200 Employee

• Director Sales & Marketing

  • May 2020 - Present

  Leading the world wide sales-, marketing-, and after sales organisation. P&L Responsible. Design processes and develop strategies. Leading the world wide sales-, marketing-, and after sales organisation. P&L Responsible. Design processes and develop strategies.



AGCO Corporation

• United States
• Machinery Manufacturing
• 700 & Above Employee

• Manager Fendt sales projects

  • Oct 2018 - Present

  Manages change Projects with FENDT Sales participation. Recent assignments is “Digital Customer Experience – DCX” and “Future Sales Force – FSF”.

• Manager sales and marketing

  • Jan 2017 - Dec 2018

  Leading the sales and marketing team. Responsible for Multi brand (FELLA, Lely, Massey Ferguson) Sales & Marketing. Integrating & reorganizing Lely into AGCO Corp

• Manager product marketing (OEM)

  • Apr 2015 - 2017

  Translate market into product and product into market. Main topics: pricing, argumentation, multi branding, train the trainer,

• Business Development Manager

  • Feb 2014 - 2016

  Business Development Manager: Benelux, Africa, Middle East, Turkey, North America, South America

• Country Manager Benelux Africa, Middle East, Turkey

  • 2012 - 2014

• Country Manager Benelux

  • 2010 - 2012

  Fella is a world leading manufacturer of hay-equipement in the specific range of mowers, rakes and tedders.

• Area Sales Manager

  • 2007 - 2010



Bos Mechanisatie

• Easterein and Harich

• Sales manager

  • 2005 - 2007

  Bos was at that time the regional John Deere distributor. Bos was at that time the regional John Deere distributor.