Frida Farah

Chief Executive Officer at Effect Management Consulting SAL
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Contact Information
us****@****om
(386) 825-5501
Location
LB
Languages
  • English Full professional proficiency
  • French Native or bilingual proficiency
  • Arabic Native or bilingual proficiency
Skills

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Credentials

  • Balanced Scorecard
    The George Washington University
    Sep, 2016
    - Sep, 2024
  • Insights to Decision Making
    British American Tobacco
  • CMA
    IMA | Institute of Management Accountants
  • Executive certificate in Corporate Strategies
    George Washington University
  • Prince II certification
    -

Experience

  • Effect Management Consulting SAL
    • Lebanon
    • Business Consulting and Services
    • 1 - 100 Employee
    • Chief Executive Officer
      • Jul 2016 - Present

      Our Mission: Our mission is to help our clients drive change and innovation into their organizations and unlock the full potential of their businesses. We are also committed to build an outstanding working environment to which exceptional people want to belong. Our Story: Effect Management Consulting was founded in 2016. Being a Game changer is in our genes. Our business is about creating momentum and helping our clients to transform change into opportunities. Our expertise is built on a solid foundation of academic theory, real-world practice and more than a decade of multinational experience. We work closely with our clients to define tailored-made strategies and develop transformation plans for sustainable growth. Our engagements do not look or feel like traditional consulting. They are team-based, widely participative and future oriented that lead our clients through an exciting journey of discovery engaging their employees while building their innovation capabilities. We serve our clients at every level of their organization, whether as a trusted advisor to top management or as coach for their employees. For every engagement, we mobilize the best talented people from our team of professionals and also from our partnering organizations. We are focused on driving positive change into organizations delivering practical and enduring results, and equipping our clients with the rights tools and solutions not only to grow and lead, but to continually adapt and remain competitive. Our main objective is to create real value and seeing our clients succeed mean everything to us.

  • Zaatar W Zeit
    • Lebanon
    • Restaurants
    • 300 - 400 Employee
    • Managing Director
      • Sep 2010 - Sep 2016

       - Set the group strategy in line with the group vision.  - Supervise the annual budget of the 3 companies and the consolidated one.  - Supervise the strategic planning exercise (5 years plan) in alignment with the group vision using Balanced Scorecard methodology  - Monitor performance vs Budget and analyze cause of changes and ensure company targets are met.  - Supervise the operations/restaurants in alignment with the Head of operations and ensure compliance with FS standards and ISO requirements.  - Supervise the Development of the company policies, procedures and standards in alignment with the organizational development department and mapping all processes for more efficiency and transparency.  - Monitor and supervise the development of the company training system linked to performance management and competencies required per job.  - Supervise the implementation of the HRMS system to ensure automation of the HR processes.  - Work closely with the Food Safety department to continuously improve on quality and be up to date of the latest mega trends happening in the food industry.  - Work closely with supply chain director to create economies of scales by consolidating purchases  - Supervise the development of the franchise electronic toolkit  - Work closely with assigned external auditors on the corporate governance exercise for the group.  - Work closely with the Marketing team to develop solid and efficient Marketing operational plans and customer service standards.  - Play a key role in alignment with the Marketing manager in the agencies selection exercise.  - Create a compelling working environment to which people want to belong by ensuring growth opportunities for the company’s pool of talents.  - Build a strong IT infrastructure using the best technologies in our restaurants and head office. 

  • British American Tobacco
    • Italy
    • Tobacco
    • 1 - 100 Employee
    • Marketing Finance Director Levant & Yemen
      • Mar 2007 - Jul 2010

      - Responsible for the preparation of the brand financials of 6 markets (Lebanon, Syria, Jordan, Iraq, Palestine and Yemen) Brand Profitability by segment by SKU, customer / channel / Distributor profitability, and Cost implications of product changes and Break even analysis for new brand launches- Monitors and challenges product cost and come up with initiatives to improve the brand margins- Provides and builds excise/ pricing models based on different excise system for the 6 markets and evaluate the impact on volumes, share and profit versus competitions and government revenues.- Builds effective external relationship and leverages for improved business results (Tax authorities excise & customs, Regulatory Bodies, Agencies, MF community from other Zones) - Prepares, facilitates and implements the “Language of Finance workshop” known also as “Finance for non finance managers” for the Middle East Marketing and commercial teams- Conducts analysis of competitor’s portfolio strategy and marketing expenditures- Assists trade marketing in establishing a suitable trade performance investment program and evaluates its effectiveness.- Evaluates (Pre & post) the effectiveness of brand expenditure using advanced tools & methodologies

    • Finance Director Levant & Yemen
      • Feb 2000 - Mar 2007

      - Active involvement in the strategic planning (10 years planning module), quarterly business reviews, and the annual budget exercise (for 6 markets: Lebanon, Syria, Jordan,Iraq, Palestine and Yemen)- Analyzes the achievement of planned profits and strategic objectives focusing on key business drivers and indicators- Ensures accurate and timely preparation of monthly financial reporting package- Performs year end closing procedures and reports to the management- Develops and implements models to support the key business initiatives by performing ad-hoc analysis - Assisting the management by mapping & developing business and accounting processes and systems- Improves management reporting, strategic planning, budgeting and resource allocation processes by developing and utilizing innovative approaches

  • PwC
    • Professional Services
    • 700 & Above Employee
    • Senior Auditor
      • Jul 1998 - Jan 2000

      Oversee and direct a compliant and accurate auditing process Perform effective risk and control assessments Complete audits on time and submit reports to auditing manager Present audit findings and find ways to increase compliance and efficiency Coordinate periodical audits Supervise and coach junior and staff auditors Ensure efficiency of internal controls Oversee and direct a compliant and accurate auditing process Perform effective risk and control assessments Complete audits on time and submit reports to auditing manager Present audit findings and find ways to increase compliance and efficiency Coordinate periodical audits Supervise and coach junior and staff auditors Ensure efficiency of internal controls

Education

  • American University of Beirut
    Master of Business Administration - MBA, Finance, General
  • Universite Saint Esprit Kaslik
    Accounting and Finance

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