Frida C. Lezama

Master's Degree Teacher at Amerike México
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Contact Information
us****@****om
(386) 825-5501
Location
Mexico City, Mexico, MX

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Credentials

  • Fundamentos del marketing digital y comercio electrónico
    Coursera
    Sep, 2023
    - Oct, 2024
  • Certificado a la excelencia académica
    EALDE Business School
    Nov, 2022
    - Oct, 2024
  • Excelencia en Mobile Marketing
    EALDE Business School
    Sep, 2022
    - Oct, 2024
  • Excelencia en Publicidad digital
    EALDE Business School
    Jul, 2022
    - Oct, 2024
  • Excelencia en eCommerce
    EALDE Business School
    Jul, 2022
    - Oct, 2024
  • Excelencia en eBusiness
    EALDE Business School
    Jun, 2022
    - Oct, 2024
  • Excelencia en Empresa Digital
    EALDE Business School
    May, 2022
    - Oct, 2024
  • Excelencia en Inbound Marketing
    EALDE Business School
    Apr, 2022
    - Oct, 2024
  • Excelencia en Web 2.0
    EALDE Business School
    Feb, 2022
    - Oct, 2024
  • El impacto de la inteligencia artificial en la publicidad online
    Escalab Academy
    Jun, 2021
    - Oct, 2024
  • El futuro de tu perfil personal en la era digital
    Escalab Academy
    May, 2021
    - Oct, 2024
  • Publicity, Art vs. Sales
    Universidad Intercontinental
    Mar, 2003
    - Oct, 2024
  • First Certificate in English
    University of Cambridge
    Mar, 2000
    - Oct, 2024

Experience

  • Amerike México
    • Mexico
    • Higher Education
    • 1 - 100 Employee
    • Master's Degree Teacher
      • Oct 2022 - Present

      Teaching Digital Media as a master's subject. Teaching Digital Media as a master's subject.

  • lightN'loud Holding Group
    • Mexico
    • Advertising Services
    • Key Accounts Manager - Senior
      • Jan 2015 - Present

      Responsible for handling important client accounts such as Club Med Latam, Travel Impressions(Apple Leisure Group), Apple (MacStore), Shure Inc. (Mexico), Musitech Ediciones & Eventos (Sound:check Xpo, Sound:check Magazine, Inst:all Magazine), Onkyo, El Caballo Bayo, among some others. Responsible for developing creative an effective strategies for each client or prospect. Team Leader Key agent for product positioning, engagement and community administration strategies as well as customer experiences through communication and advertising tools on social networks and search engines. Consultant for the creation of client's internal teams for digital marketing and communication. Also responsible for: - identifying the emerging technology trends. - identifying new ways to connect to consumers analyzing effectiveness and running test & learn programmes. - Customer experience developement for engaging focused communities. - Digital media crisis managemet. Show less

  • Self-employed
    • Real Estate
    • 1 - 100 Employee
    • Marketing Advisor and Mentor
      • Jan 2015 - Present

      Personal advisor for employees in the marketing department of ​​various companies. Mentor of professionals interested in improving the planning and generation of marketing materials (content) in various fields of study, as well as 360 experience development, community leadership and administration, including crisis management. Teaching marketing as a personal mentor. Personal advisor for employees in the marketing department of ​​various companies. Mentor of professionals interested in improving the planning and generation of marketing materials (content) in various fields of study, as well as 360 experience development, community leadership and administration, including crisis management. Teaching marketing as a personal mentor.

  • BunkerSoldiers
    • Advertising Services
    • 1 - 100 Employee
    • Senior Key Account Manager and Senior Trafficker
      • Jun 2011 - Jan 2015

      Responsible for handling important client accounts such as Telcel (Rockampeonato), Bancomer, Apple (MacStore), Telmex and developing creative strategies for pitches and new clients. Lead point of contact for client matters, responsible for anticipating the clients' needs, working within the company to ensure deadlines, and helping the client succeed, mainly on their digital campaigns and customer experiences. Managing community crisis in addition to the regular workflow. ADS Manager and responsible. (Strategist and trafficker) Show less

  • Tourist Media Group
    • Public Relations and Communications Services
    • Account Manager
      • Aug 2011 - Dec 2011

      Account manager for top clients: Melia Latam. Connection point into the Latin-American team, making full use of global marketing resources to implement a marketing ecosystem locally and on Caribbean resorts strategies. Organization and upskill on the design & marketing team, supporting them on how to be future makers while being compliant and aligned with clients standards. Responsible for the relationship with suppliers (mostly POP and print) and review of deliverables for the final customer. Show less

  • Televisa
    • Media Production
    • 1 - 100 Employee
    • Digital content creator and news writer
      • Jan 2007 - Jan 2008

      Digital content creator and entertainment news writer at EsMas.com first digital platform launched by Televisa Company. Digital content creator and entertainment news writer at EsMas.com first digital platform launched by Televisa Company.

  • SELIDER A.B.P.
    • Mexico
    • Non-profit Organizations
    • 1 - 100 Employee
    • PR & Corporate Communication Advisor
      • Jan 2005 - Jan 2007

      Build and strengthen relationships with sponsors, press & media in purpose to carry out the organization's programmes and communication goals; as well as provide counsel and assistance to effectively build the organization's corporate speech. Identify problems and opportunities and recommend possible courses of action to the Managing Director. Build and strengthen relationships with sponsors, press & media in purpose to carry out the organization's programmes and communication goals; as well as provide counsel and assistance to effectively build the organization's corporate speech. Identify problems and opportunities and recommend possible courses of action to the Managing Director.

Education

  • EALDE Business School
    Master's degree, Digital Marketing
    2021 - 2022
  • UCAM Universidad Católica San Antonio de Murcia
    Master's degree, Marketing
    2021 - 2022
  • Universidad Intercontinental
    Licentiate degree, Communication and Media Studies
    2002 - 2008
  • Fermatta Music Education
    Licentiate degree, Audio engineering and production
    2002 - 2006
  • Universidad de Salamanca
    Licentiate degree, Audiovisual Communications Technologies/Technicians
    2004 - 2005
  • Upper Canada College
    High School Diploma, Gender in Media
    2002 - 2002
  • Instituto Educativo Olinca
    High School Diploma
    2000 - 2002

Community

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