Digital & Media Manager

• Dec 2021 - Present

Responsible for Digital & Media in Sweden and Denmark (Brämhults, God Morgon, Rynkeby). Key areas of responsibility include; - Creation and implementation of corporate local Digital, Media and eCom strategy- Organisational transformation to accelerate within the digital and media landscape, incl. upskilling of marketing and sales teams- Media agency management and ways of working- Implementation of tracking and evaluation tools / systems, clear KPI setting, and measurement of success Show less

Nordic Digital Manager

• Apr 2021 - Dec 2021

Nordic Media Specialist

• May 2018 - Apr 2021

Managing the local relationship with Unilever’s media agency, ensuring holistic and data-driven media campaigns and maximizing ROMI for 30+ brands across four countries. Responsible for the local planning process of media campaigns, SEA/SEO strategies, media effectiveness tracking, influencer collaborations, and partnerships. Managing the local relationship with Unilever’s media agency, ensuring holistic and data-driven media campaigns and maximizing ROMI for 30+ brands across four countries. Responsible for the local planning process of media campaigns, SEA/SEO strategies, media effectiveness tracking, influencer collaborations, and partnerships.

Client Solutions Specialist

• Oct 2017 - May 2018

Strategic planning of National media solutions across News Corp Mass News Media brands. Delivering 15+ media plans per week.

Junior Product Manager

• May 2017 - Oct 2017

Responsible for end-to-end commercial solutions across News Corp Sport and Education categories, to support Sales by enhancing editorial partnerships.

Integration Executive

• Jun 2016 - May 2017

Strategic and customer-centric media planning for advertising clients across News Corp’s print and digital network.Winner of News Corp Sales “Cannes Lions” and “Rising Star” awards in Feb 2017.

Production Assistant (Part-time whilst studying)

• Jan 2016 - Jun 2016

Supporting senior event producers with planning and execution of national and international events and projects for key accounts. Clients include Google, Sony Playstation, AdRoll and Good Design. Supporting senior event producers with planning and execution of national and international events and projects for key accounts. Clients include Google, Sony Playstation, AdRoll and Good Design.

Account Coordinator (Part-time whilst studying)

• Sep 2015 - Jan 2016

Working across multiple accounts within the Communications department of DDB Australia, supporting the planning and implementation of national and international accounts and campaigns. Clients include McDonald's, IKEA, Merlin Entertainment, Ferrero Rocher, Volkswagen, Tourism Australia, Disney and Red Bull. Working across multiple accounts within the Communications department of DDB Australia, supporting the planning and implementation of national and international accounts and campaigns. Clients include McDonald's, IKEA, Merlin Entertainment, Ferrero Rocher, Volkswagen, Tourism Australia, Disney and Red Bull.

Account Coordinator (Part-time whilst studying)

• Jan 2015 - Jul 2015

Working across various FMCG and Health clients, including P&G, Mattel, Electrolux, RB and Movicol. Assisting with the planning and implementation of campaigns, and coordinating accounts. Working across various FMCG and Health clients, including P&G, Mattel, Electrolux, RB and Movicol. Assisting with the planning and implementation of campaigns, and coordinating accounts.

Sales Assistant

• Nov 2011 - Apr 2012

Visual Merchandiser

• Oct 2010 - Nov 2011