Experience

Shyness Space Limited

• United Kingdom
• Retail
• 1 - 100 Employee

• Marketing & Business Development Associate

  • Mar 2020 - Present

  • Responsible for developing company's digital marketing and business development strategies • Daily operation of the company’s digital channels (Google, Facebook, Instagram, Pinterest, Tiktok etc.) including creating content, generating ads campaigns, operating data analysis reports and budget controlling • Focus on Mandarin and Cantonese-speaking market; daily operation of company’s Asian social platforms (Xiaohongshu also known as Red); WeChat Mini Programs; WeChat Official Account, etc.); ensuring that all marketing content and activities are within company stylistic guidelines and unique tone of voice • Working closely with company director to identify potential business partners across a worldwide scale and undertake regular market research to inform company strategy for market expansion • Liaising a good relationship with key customers and external partners including distributors, technology team, publications and influencers to achieve business targets Show less



1x1 Studio

• London, United Kingdom

• In-house PR and Fashion Stylist

  • Nov 2019 - Feb 2020

  • Responsible for the daily operation of the official brand's official Instagram account; developing and managing digital marketing campaigns • Working in close and maintaining a good relationship with brands and influencers/ KOLs • Participated in the AW20 collection in 2020 for Lookbook and Campaign and London Fashion Week Men's AW20 presentation styling • Responsible for the daily operation of the official brand's official Instagram account; developing and managing digital marketing campaigns • Working in close and maintaining a good relationship with brands and influencers/ KOLs • Participated in the AW20 collection in 2020 for Lookbook and Campaign and London Fashion Week Men's AW20 presentation styling



Harper's Bazaar

• Book and Periodical Publishing
• 200 - 300 Employee

• New Media Assistant Editor

  • Jan 2019 - Jul 2019

  • Responsible for the daily operation of company’s social platforms (WeChat Official Account, Weibo, etc.), including editing and operating data reports, assisting in developing social media marketing strategies, assisted in increasing Weibo followers to over 500,000, and reached average 150,000+ views per post • Responsible for producing key video projects; worked in close with the production team and participated in producing of 15 brand-related videos & mini-film projects such as Chanel, Prada, Gentle Monster x Fendi, Fila etc.; the average view reaches more than 20 million times per video across all social channels • Involved project planning and pre-script writing at the early stage of the key projects; independently delivered two project proposals and and successfully got CNY 2 million and 1.5 million sponsorship from sponsors separately • Participated in the production of the e-journal for one of the most popular boy bands RISE, which total sales volume of e-journal reaches 1.518 million, breaking the sales record of printed publications and electronic journals in the China by 2019 Show less



WHY STUDIO

• Guangdong, China

• Founder

  • Jun 2013 - Aug 2017

  • Oversaw the daily operations of WHY STUDIO, a women’s clothing retailer based in Alibaba Taobao with 8,000+ customers across China • Responsible for formulating & implementing marketing & branding strategies, ensuring all the marketing campaign is fully aligned with the branding, and generating the digital marketing content across channels such as Weibo and WeChat • Providing effective and efficient customer service and maintaining a good relationship with customers, business partners and influencers • Successfully completed 703 deals and obtained a 99.58% positive rating for the store Show less