Experience

MACH Alliance

• IT Services and IT Consulting
• 1 - 100 Employee

• Member of Marketing Council

  • Apr 2022 - Present

  The MACH Alliance presents and advocates for an open and best-of-breed enterprise technology ecosystem. The ecosystem technology is: Microservices based, API-first, Cloud-native SaaS and Headless. - I participate actively in the marketing council to make the MACH Alliance and Women in MACH more visible through events, stories, enabling and empowerment of the members - working with MACH Alliance Members on Event strategy and campaign assets - leading local event all over Europe to spread the word about the MACH Alliance and it’s composable approach - Empowering women in the TECH industry: Have you read the Women in MACH Manifesto?



Contentstack

• United States
• Software Development
• 400 - 500 Employee

• EMEA + APAC Marketing Managerin

  • Mar 2022 - Present

  Contentstack is a Content Experience Platform (CXP) category leader empowering marketers and developers to create composable digital experiences at the speed of their imagination. - leading EMEA and APAC partner and field Marketing Projects: driving awareness and demand generation for all markets with industry partners - Develop and implement emea and apac partner marketing strategies through initiatives that align with both joint Contentstack and partner goals. - joint collateral, demand generation campaigns, webinars, and partner events, to educate and engage joint prospects - Engaging with partners, customers, and internal stakeholders to write Contentstack's story - tracking and reporting to improve further initiatives



TÜV Rheinland Group

• Germany
• Public Safety
• 700 & Above Employee

• Global Campaign Manager

  • Jul 2019 - Feb 2022

  Global Project Lead. • global development and implementation of b2b Campaign concepts with different stakeholders / partner • Development of demand generation assets for local markets • Main focus on Industrial & Cybersecurity topics Global Project Lead. • global development and implementation of b2b Campaign concepts with different stakeholders / partner • Development of demand generation assets for local markets • Main focus on Industrial & Cybersecurity topics



Flossbach von Storch AG

• Cologne, North Rhine-Westphalia, Germany

• Brand & Campaign Manager

  • Jan 2018 - Jun 2019

  Leading the development of the campaign strategy based on brand positioning • Agency Leading: Creation & Media • Co-development of the campaign design and adaptation to the media channels • Creation of various national and international videos (image film, explanatory videos, product videos) and TV spots • Project management Leading the development of the campaign strategy based on brand positioning • Agency Leading: Creation & Media • Co-development of the campaign design and adaptation to the media channels • Creation of various national and international videos (image film, explanatory videos, product videos) and TV spots • Project management



PSD Bank Köln eG

• Germany
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing Manager

  • Sep 2015 - Dec 2017

  Project Lead • Leading & Development of Corporate social responsibility and sponsoring platform • Development of Social Media, Blog and Newsletter strategy. Responsible for Editorial plan • Public relations • Leadership of different internal projects Project Lead • Leading & Development of Corporate social responsibility and sponsoring platform • Development of Social Media, Blog and Newsletter strategy. Responsible for Editorial plan • Public relations • Leadership of different internal projects



GOSCHFRIENDS Activation (A Part of ORT Family)

• Germany
• Advertising Services

• Account Manager

  • Jan 2014 - Sep 2015

  Consulting and project leadership (Retail and FMCG) for national and international customers, including budgeting and quality management • Head of an international advertising project (Henkel Beauty Care) • Development of communication strategies for the POS • Development of sell-in communications • Development of national promotions • Development of corporate design • Brand development and organization Consulting and project leadership (Retail and FMCG) for national and international customers, including budgeting and quality management • Head of an international advertising project (Henkel Beauty Care) • Development of communication strategies for the POS • Development of sell-in communications • Development of national promotions • Development of corporate design • Brand development and organization



Endmark GmbH

• Germany
• Advertising Services
• 1 - 100 Employee

• Junior Beraterin

  • Sep 2012 - Dec 2013

  Consulting and project management for national and international B2B and B2C projects • Development of corporate strategy and communications • Development of brand management for different trademarks Consulting and project management for national and international B2B and B2C projects • Development of corporate strategy and communications • Development of brand management for different trademarks



smartin ADVERTISING GmbH

• Germany
• Advertising Services
• 1 - 100 Employee

• Junoir Account Managerin

  • May 2010 - Aug 2012