Freya Garcia
Director Of Graphic Design at Panhellenic Council at the University of Florida- Claim this Profile
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Bio
Alexa BenBassett
"Effort, Energy, and Enthusiasm" are the words that come to mind when I think of Freya. I had the pleasure of working with her on LV's marketing team during her graphic design internship, and couldn't recommend a more dedicated and passionate individual than her. Freya is always willing to jump in on a project or task, and her innate eye for design makes her an invaluable member of any team. Her entrepreneurial spirit shines through in her ability to take initiative and self-start, and her desire to always continue to learn and grow as a designer is nothing short of admirable. We all miss having Freya in the office, but know she will bring her bright spirit and dedication to wherever she goes next!
Lauren Little
Freya is a true rockstar. I had the pleasure of overseeing Freya as she served as a Graphic Design and Marketing Intern for LV over three semesters in 2022. As an intern, Freya developed brand for Sweetwater, our property near the University of Florida. This included naming, logo and brand guidelines development, web design, and design of all print and digital collateral across a variety of scales (brochure, business cards, floorplans, flyers, window signage, email and newsletter templates, and more). In addition to developing the Sweetwater brand, Freya designed and produced collateral for both the corporate brand and other property brands. Additionally, Freya learned to produce email campaigns in Hubspot, manage website updates in Wordpress, and schedule content in Later during her time at LV. Finally, and perhaps most importantly, Freya is a ray of sunshine to work with, she is driven and hard working, and she is eager to take on new and bigger challenges. I cannot recommend Freya enough, and I cannot wait to see where her career takes her.
Alexa BenBassett
"Effort, Energy, and Enthusiasm" are the words that come to mind when I think of Freya. I had the pleasure of working with her on LV's marketing team during her graphic design internship, and couldn't recommend a more dedicated and passionate individual than her. Freya is always willing to jump in on a project or task, and her innate eye for design makes her an invaluable member of any team. Her entrepreneurial spirit shines through in her ability to take initiative and self-start, and her desire to always continue to learn and grow as a designer is nothing short of admirable. We all miss having Freya in the office, but know she will bring her bright spirit and dedication to wherever she goes next!
Lauren Little
Freya is a true rockstar. I had the pleasure of overseeing Freya as she served as a Graphic Design and Marketing Intern for LV over three semesters in 2022. As an intern, Freya developed brand for Sweetwater, our property near the University of Florida. This included naming, logo and brand guidelines development, web design, and design of all print and digital collateral across a variety of scales (brochure, business cards, floorplans, flyers, window signage, email and newsletter templates, and more). In addition to developing the Sweetwater brand, Freya designed and produced collateral for both the corporate brand and other property brands. Additionally, Freya learned to produce email campaigns in Hubspot, manage website updates in Wordpress, and schedule content in Later during her time at LV. Finally, and perhaps most importantly, Freya is a ray of sunshine to work with, she is driven and hard working, and she is eager to take on new and bigger challenges. I cannot recommend Freya enough, and I cannot wait to see where her career takes her.
Alexa BenBassett
"Effort, Energy, and Enthusiasm" are the words that come to mind when I think of Freya. I had the pleasure of working with her on LV's marketing team during her graphic design internship, and couldn't recommend a more dedicated and passionate individual than her. Freya is always willing to jump in on a project or task, and her innate eye for design makes her an invaluable member of any team. Her entrepreneurial spirit shines through in her ability to take initiative and self-start, and her desire to always continue to learn and grow as a designer is nothing short of admirable. We all miss having Freya in the office, but know she will bring her bright spirit and dedication to wherever she goes next!
Lauren Little
Freya is a true rockstar. I had the pleasure of overseeing Freya as she served as a Graphic Design and Marketing Intern for LV over three semesters in 2022. As an intern, Freya developed brand for Sweetwater, our property near the University of Florida. This included naming, logo and brand guidelines development, web design, and design of all print and digital collateral across a variety of scales (brochure, business cards, floorplans, flyers, window signage, email and newsletter templates, and more). In addition to developing the Sweetwater brand, Freya designed and produced collateral for both the corporate brand and other property brands. Additionally, Freya learned to produce email campaigns in Hubspot, manage website updates in Wordpress, and schedule content in Later during her time at LV. Finally, and perhaps most importantly, Freya is a ray of sunshine to work with, she is driven and hard working, and she is eager to take on new and bigger challenges. I cannot recommend Freya enough, and I cannot wait to see where her career takes her.
Alexa BenBassett
"Effort, Energy, and Enthusiasm" are the words that come to mind when I think of Freya. I had the pleasure of working with her on LV's marketing team during her graphic design internship, and couldn't recommend a more dedicated and passionate individual than her. Freya is always willing to jump in on a project or task, and her innate eye for design makes her an invaluable member of any team. Her entrepreneurial spirit shines through in her ability to take initiative and self-start, and her desire to always continue to learn and grow as a designer is nothing short of admirable. We all miss having Freya in the office, but know she will bring her bright spirit and dedication to wherever she goes next!
Lauren Little
Freya is a true rockstar. I had the pleasure of overseeing Freya as she served as a Graphic Design and Marketing Intern for LV over three semesters in 2022. As an intern, Freya developed brand for Sweetwater, our property near the University of Florida. This included naming, logo and brand guidelines development, web design, and design of all print and digital collateral across a variety of scales (brochure, business cards, floorplans, flyers, window signage, email and newsletter templates, and more). In addition to developing the Sweetwater brand, Freya designed and produced collateral for both the corporate brand and other property brands. Additionally, Freya learned to produce email campaigns in Hubspot, manage website updates in Wordpress, and schedule content in Later during her time at LV. Finally, and perhaps most importantly, Freya is a ray of sunshine to work with, she is driven and hard working, and she is eager to take on new and bigger challenges. I cannot recommend Freya enough, and I cannot wait to see where her career takes her.
Credentials
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Enterprise Design Thinking Practitioner
IBMJun, 2023- Oct, 2024 -
Content Marketing Certification
HubSpotJan, 2022- Oct, 2024 -
Inbound Marketing Certification
HubSpotJan, 2021- Oct, 2024
Experience
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Panhellenic Council at the University of Florida
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Director Of Graphic Design
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Dec 2021 - Present
Lead 2022 and 2023 rebrand and campaign, creating new logo suite, gator illustrations, brand guidelines, and creative direction to be utilized across all platforms. Direct design across all social, print collateral, and merchandise. Serve as the primary resource for all information utilized by over 4,000 members and over 12,000 Instagram followers. Increased our yearly merchandise sales by over 600% Awards: Student ADDY (NCFL): Art Direction Campaign, Silver Lead 2022 and 2023 rebrand and campaign, creating new logo suite, gator illustrations, brand guidelines, and creative direction to be utilized across all platforms. Direct design across all social, print collateral, and merchandise. Serve as the primary resource for all information utilized by over 4,000 members and over 12,000 Instagram followers. Increased our yearly merchandise sales by over 600% Awards: Student ADDY (NCFL): Art Direction Campaign, Silver
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IBM
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IT Services and IT Consulting
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1 - 100 Employee
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Design Intern, Blue Studio
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May 2023 - Aug 2023
Create and design set guidelines for product demo websites through extensive UX research, wireframing in Figma, utilizing storytelling and UI elements to prototype recommendations, ensuring successful execution and distribution of product demos. Assist in creation of custom flat and isometric-style illustrations used across marketing collateral for IBM. Create and design set guidelines for product demo websites through extensive UX research, wireframing in Figma, utilizing storytelling and UI elements to prototype recommendations, ensuring successful execution and distribution of product demos. Assist in creation of custom flat and isometric-style illustrations used across marketing collateral for IBM.
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Graphis Inc.
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United States
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Graphic Design
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1 - 100 Employee
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Design Intern
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Jan 2023 - May 2023
Assist in layout and production of Graphis’ Design Annuals and magazines. Management of design and social campaigns, including managing Pinterest, designing mock-ups of publications used on product pages and socials, etc. Assist in layout and production of Graphis’ Design Annuals and magazines. Management of design and social campaigns, including managing Pinterest, designing mock-ups of publications used on product pages and socials, etc.
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LV Collective
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United States
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Real Estate
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1 - 100 Employee
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Corporate Marketing & Graphic Design Intern
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May 2022 - Dec 2022
Design, coordinate, and fully execute over 100 design projects, including brand identity (naming, conceptualization, strategy) brand development, signage (fence wrap, interior and exterior leasing signage, building signage) print collateral (brochures, flyers, floorplan and site plan decks, business cards) digital (paid social, display ads, email campaigns, SEO-optimized blogs), merchandise, packaging, and creative direction of photoshoots.Maintain design of all print, social, and digital needs across the corporate brand, five student and multifamily properties, and four coffee brandsFirst out-of-market intern to be invited to work in corporate office. Show less
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Marketing & Social Media Intern
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Jan 2022 - May 2022
Named and lead brand development and design for LV's first student housing development in Florida, Sweetwater - designing a full brand identity, logo, and all touchpoints.Collaborate with multiple design firms on branding decisions for properties, such as Variant Collaborative, Swoon the Studio, and Matchbox Studio.Lead ongoing creation of graphic design and written content for Sweetwater; including social media and website learning center content management to attract visitors through search, social, and email subscribers.Plan, organize, coordinate, and direct a two-day long photoshoot for SweetwaterAssist in social media management for Sweetwater, including creation & management of a brand ambassador program Assist in brand evaluation and refinement, along with graphic design needs for all LV Properties, including Atlanta, Austin, Gainesville, Phoenix, and LV Corporate. Show less
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Freelance Graphic Designer
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Dec 2021 - May 2022
Work with clients on strategic branding, identity and development.Recent work: Develop identity and brand guidelines for Texas Citizens Coalition Against Distemper (TCCAD), a non-profit based in Austin, TX which aims to increase awareness about prevention against canine distemper.
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Small Business Owner
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Apr 2020 - Nov 2021
Sold 2,000+ pieces (over $34,000) of custom designed apparel (sweatshirts, t-shirts, etc). Executed the entire process: ordering inventory and blank apparel, taking orders, designing items, gaining approval of design from customers, sublimating designs, packing and shipping, and nurturing relationships with customers. Created successful marketing and sales campaigns, grew Instagram following from 0 to 1,000 in less than 10 days, maintaining overall 5,000+ followers.
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Dance Marathon at the University of Florida
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United States
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Philanthropic Fundraising Services
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1 - 100 Employee
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Graphic Designer
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Aug 2020 - Feb 2022
• Designed graphics for events, website, merchandise, and social media platforms. • In charge of the layout and design of 2021 monthly newsletters • Worked the tech booth during the main event, ensuring all technology productions went smoothly. • Designed graphics for events, website, merchandise, and social media platforms. • In charge of the layout and design of 2021 monthly newsletters • Worked the tech booth during the main event, ensuring all technology productions went smoothly.
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Tower Yearbook at UF
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Layout Editor
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Oct 2020 - Apr 2021
• Assisted Editor-In-Chief with all design of the yearbook, ensuring consistent style and branding. • Used InDesign to assist in overseeing assembling headlines, copy, photographs, and other content in an aesthetically pleasing way. • Designed founding logo to be used across all platforms • Assisted Editor-In-Chief with all design of the yearbook, ensuring consistent style and branding. • Used InDesign to assist in overseeing assembling headlines, copy, photographs, and other content in an aesthetically pleasing way. • Designed founding logo to be used across all platforms
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Allen D. Nease High School
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United States
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Higher Education
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1 - 100 Employee
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Yearbook Editor-In-Chief
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Aug 2019 - May 2020
• Managed and motivated a team of 30+ staff members. • Worked with advisor to direct all creative aspects. • Created the 2020 brand guidelines to implement and maintain the vision for the yearbook’s theme • Proofread all 300+ pages for before sending to plant for publishing. • Featured in the 2020 Herff Jones’ Portfolio for cover and divider work. • Managed and motivated a team of 30+ staff members. • Worked with advisor to direct all creative aspects. • Created the 2020 brand guidelines to implement and maintain the vision for the yearbook’s theme • Proofread all 300+ pages for before sending to plant for publishing. • Featured in the 2020 Herff Jones’ Portfolio for cover and divider work.
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Education
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2020 - 2024
University of Florida
Bachelor of Science - BS, Advertising -
2016 - 2020
Allen D. Nease High School
High School Diploma
Community
