Experience

FreshSparks

• United States
• Marketing Services
• 1 - 100 Employee

• Founder & CEO

  • Jan 2004 - Present

  FreshSparks is a branding agency specializing in brand strategy and identity, website design, and digital marketing. We deliver effective people-centered experiences, designed to meet your strategic business goals. • Brand Strategy (Discovery, Competitor Research, Target Audience, Voice, Messaging) • Brand Identity (Naming, Logo Design, Print, Packaging, Website) • Brand Marketing (SEO, Content, Social Media, Email, PPC) For over 15 years we have worked with clients worldwide—including corporations, small businesses, start-ups, non-profits, and individuals. We can help you create a brand that people love. Show less



Guidance

• United States
• Information Technology & Services
• 1 - 100 Employee

• Art Director

  • Feb 2011 - Mar 2013

  • Creative direction and lead design on large-scale website, ecommerce & mobile projects • Managing workflow and deadlines for multiple projects; leading a team of designers • Communicating vision, direction and objectives to clients and project team • Developing ideas from concept through production • Working closely with project managers, designers and developers to ensure deliverables are in alignment with client specifications • Establishing efficient processes and standards within the department • Estimating project scope and timelines for sales; attending client pitches • Verifying UI/design quality assurance for all projects prior to launch • Involved in creative projects for a number of clients including The Coffee Bean & Tea Leaf, Tissot, Burlington Coat Factory, One Hope Wine, Gifts That Give, NYC Department of Health. Since 1993, Guidance (www.guidance.com) has helped companies seize opportunities and solve problems through the innovative and practical use of technology. Guidance designs, builds and maintains eCommerce websites for retailers that are pure-play online or multi-channel – creating captivating experiences so consumers will buy more, come back often and value greater engagement with the retailer. To date, Guidance's systems have facilitated over $3 billion in online sales. Members of the Guidance team are seasoned professionals, passionately committed to providing technical leadership and powering ingenuity. Guidance is based in Marina del Rey, CA. Show less



Executionists

• United States
• Technology, Information and Internet

• Senior Designer

  • May 2010 - Feb 2011

  • Lead designer on a variety of print, web, and interactive projects • Worked closely with project managers and developers to create user experience design solutions for proper implementation • Clients include Operation USA, SBE, Emporer’s College, Voomerang, CSUN • Lead designer on a variety of print, web, and interactive projects • Worked closely with project managers and developers to create user experience design solutions for proper implementation • Clients include Operation USA, SBE, Emporer’s College, Voomerang, CSUN



Kahani

• Creative Director

  • 2005 - 2010

  Kahani is an award-winning children’s literary magazine illuminating the richness and diversity that South Asian cultures bring to North America. Completely ad-free, full of great stories, art, activities, and fun facts, Kahani is a must-have for any family, school, or library seeking to empower and educate global citizens. Kahani is an award-winning children’s literary magazine illuminating the richness and diversity that South Asian cultures bring to North America. Completely ad-free, full of great stories, art, activities, and fun facts, Kahani is a must-have for any family, school, or library seeking to empower and educate global citizens.



Lavallee Brensinger Architects

• United States
• Architecture and Planning
• 1 - 100 Employee

• Graphic Designer

  • Dec 2006 - Jan 2008

  • Designed a new identity and all advertising/marketing communications materials • Collaborated with the Director of Marketing to create winning proposals for projects • Collaborated with principals, associates, and architects to create project presentation boards, powerpoint decks, and other client deliverables • Designed a new identity and all advertising/marketing communications materials • Collaborated with the Director of Marketing to create winning proposals for projects • Collaborated with principals, associates, and architects to create project presentation boards, powerpoint decks, and other client deliverables



Plan B Solutions

• Halifax, NS

• Graphic Designer

  • Oct 2004 - Jul 2006

  • Created new designs and graphics for websites and software development • Collaborated with team to design and develop internal products • Created new designs and graphics for websites and software development • Collaborated with team to design and develop internal products



Parsons School of Design

• New York, NY

• Graduate Student, MFA Design & Technology

  • Aug 2002 - May 2004

  • Enrolled in the Master of Fine Arts program, Design & Technology (Multimedia) track. • Completion of thesis project accompanied by documentation of the process and outcome • Enrolled in the Master of Fine Arts program, Design & Technology (Multimedia) track. • Completion of thesis project accompanied by documentation of the process and outcome