Fredy García Castro

Director of operations (COO) at Ideoviral
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Contact Information
us****@****om
(386) 825-5501
Location
Bogota, D.C., Capital District, Colombia, CO
Languages
  • Inglés Native or bilingual proficiency
  • Español Native or bilingual proficiency
Skills

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Prof. Toni Alonso, Ph.D.

El prof. Fredy García es un profesional y empresario con los más altos valores y estándares de excelencia. Como docente es un transmisor nato del conocimiento, que cuenta con grandes capacidades para la enseñanza y la motivación de los estudiantes.

Valentina Mora Vargas

Fredy es un excelente profesional y un increíble ser humano. Emprendedor y con una gran vocación, generando altos nivel de admiración por sus estudiantes.

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Credentials

  • Inbound Marketing Certificate
    HubSpot
    May, 2016
    - Sep, 2024
  • Twitter Flight School
    Twitter
    Jan, 2016
    - Sep, 2024
  • Creation of Export Strategy
    PROCOLOMBIA
    Jul, 2015
    - Sep, 2024
  • Excel for data analysis
    Universidad Sergio Arboleda
    Jul, 2015
    - Sep, 2024
  • Business Transformation Workshop
    University of Warwick
    Mar, 2015
    - Sep, 2024
  • First Certificate in English
    Cambridge English Language Assessment
    Dec, 2014
    - Sep, 2024
  • Google Analytics & Adwords Certificate
    Google
    Feb, 2016
    - Sep, 2024

Experience

  • Ideoviral
    • Colombia
    • Advertising Services
    • 1 - 100 Employee
    • Director of operations (COO)
      • Jul 2018 - Present

      Ideoviral is a digital agency that has worked for more than 300 organizations in Latin America and Spain, among which are Fresenius Kabi, KOAJ Basic, Eaton, Automas, Century 21, Agrofercol, Brother, Jardines de Paz, Atache, among others.Some of my functions are:-Lead the strategic direction of the company-Supervise the development of digital marketing, branding and web development projects-Leading the work team-Development and innovation of new products and processes

    • Co-Founder and Managing Director (MD)
      • Jun 2016 - Jun 2018

      -Creation of business model and business plan-Development of products and services-Strategic direction of the company during its first 2 years of growth

  • Sergio Arboleda University
    • Spain
    • Technology, Information and Internet
    • Undergraduate and Postgraduate Professor
      • Mar 2020 - Present

      -Professor of digital marketing in the specialization in Marketing Management-Professor for the subjects taught in English Digital Marketing and Digital Community Management in the International School of Administration and Marketing.

    • University Professor
      • Jan 2017 - Present

      Professor in the International School of Administration and Marketing of the following subjects taught in English:-Digital Marketing (VII Semester)-Digital Community Management (IX Semester)

  • El Bosque University
    • Colombia
    • Libraries
    • 1 - 100 Employee
    • University Professor
      • Jan 2018 - Present

      -E-Commerce Professor for Business Administration and International Business-Marketing Professor for the Diploma in Management Simulation-Marketing Consultant at the Business Development Center -E-Commerce Professor for Business Administration and International Business-Marketing Professor for the Diploma in Management Simulation-Marketing Consultant at the Business Development Center

  • UNITEC
    • Romania
    • Real Estate
    • 1 - 100 Employee
    • Postgraduate Professor
      • Aug 2019 - May 2021

      Professor in the Specialization of Digital Marketing and the Diploma in E-Commerce and Positioning in Digital Media. Modules in charge:-Generalities and Digital Marketing Tools-Digital media-Mobile Marketing Professor in the Specialization of Digital Marketing and the Diploma in E-Commerce and Positioning in Digital Media. Modules in charge:-Generalities and Digital Marketing Tools-Digital media-Mobile Marketing

  • Imaginamos
    • Colombia
    • Business Consulting and Services
    • 1 - 100 Employee
    • Digital Media Consultant
      • Dec 2015 - May 2016

      -Consultancy: Advising companies in the creation, optimization and evaluation of digital communication strategies. Clients assigned: Decameron Hotels, Protela, Proindul, PlayModel, Quality CarWash and Quality Cool.-Social Media Marketing: developing and planning social media campaigns, designing and creating content, measuring and monitoring digital channels. Responsible for these clients: Efecty, Mipko, Toy Express, Toy Wan, E-Color and Lishou Gold. -Consultancy: Advising companies in the creation, optimization and evaluation of digital communication strategies. Clients assigned: Decameron Hotels, Protela, Proindul, PlayModel, Quality CarWash and Quality Cool.-Social Media Marketing: developing and planning social media campaigns, designing and creating content, measuring and monitoring digital channels. Responsible for these clients: Efecty, Mipko, Toy Express, Toy Wan, E-Color and Lishou Gold.

  • Consejería Británica
    • Colombia
    • Education Management
    • 1 - 100 Employee
    • Social Media Manager
      • Feb 2014 - May 2016

      Responsabilities:• Manage social networks and blog, including publishing and content production.• Generate proposals to increase the effectiveness of social networks.• Create campaigns for different purposes: web visits, data collection, event registrations, engagement, among others.Achievements:• I managed to get 50,000 fans on company’s Facebook fanpage, and about 60% of customers of the company were generated through digital marketing.• I got over 2,000 attendees via social networks to ExpoEdukation, an international education fair on Bogotá that was wholly owned by the company.

  • Freelance
    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Digital Marketing Consultant
      • Jul 2012 - Nov 2015

      • Colombian Conservative Party / Jul. - Oct. 2015Political marketing consultant and social media strategist• SPD – Scuola Politecnica di Design / Feb. - Jul. 2014Digital consulting• BrotherPlus – Brother sewing machines distributor / May. - Jun. 2014Creating Corporate Identity and Website• VendPoint – Vending machines operator / Feb. 2014Creating Corporate Identity and Website• Jointo.com – Social Network Startup / Apr. - Jun. 2013Creating digital strategy and platform analysis• Hellofood.com – Online food delivery startup / Oct. - Nov. 2012Facebook Contests & Apps for the Fanpage• Drinks DC – Alcoholic beverages at home / Jul. 2012Digital Strategy creation and opening of social media channels

  • Foodpanda
    • Singapore
    • Internet Marketplace Platforms
    • 700 & Above Employee
    • Community Manager
      • May 2012 - Nov 2012

      Responsabilities:• Manage the Facebook fanpage, Twitter account and YouTube channel.• Generate strategies and social media reports.• Run Google Adwords advertising for 2 months.Achievements:• I managed to get about 8000 fans with competitive budget.• I converted the fanpage a means of customer service with quick response (less than 10 minutes). Responsabilities:• Manage the Facebook fanpage, Twitter account and YouTube channel.• Generate strategies and social media reports.• Run Google Adwords advertising for 2 months.Achievements:• I managed to get about 8000 fans with competitive budget.• I converted the fanpage a means of customer service with quick response (less than 10 minutes).

Education

  • Universidad Sergio Arboleda
    Professional in Marketing and International Business, Marketing
    2011 - 2016
  • IEBS Business School
    MBA Digital Business, Negocios
    2017 - 2019
  • St Giles International, Brighton (Inglaterra)
    English - C1 Level, Languages
    2014 - 2014

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