Fred Rodrigues

Chief Executive Officer at UNDER NY SKY
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Contact Information
us****@****om
(386) 825-5501
Location
New York, US
Languages
  • English Professional working proficiency
  • Portuguese Native or bilingual proficiency
  • Espanish Elementary proficiency
Skills

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Alexandre Ravagnani

Working with Fred is a certainty of good job, really creative and consistancy work. He goes deep in the problem and get great results from it. Always me and the clients were very pleased with his clear and good arguments and such a creative ideas. I just want thanks him for all.

Foccaland .

Fred is a very talented copywriter, always bringing new ideas, experiences and, most important of all, he is a guy with great sense of humor that can easily engage the team in any work. He is always ready to help and achieve the best results for any project.

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Credentials

  • Social Psychology
    Wesleyan University
    Sep, 2014
    - Nov, 2024
  • Warhol - Life and work
    The University of Edinburgh
    Jun, 2014
    - Nov, 2024
  • CSS Fundamentals
    lynda.com
    May, 2014
    - Nov, 2024
  • A Beginner's Guide to Irrational Behavior
    Duke University
    Apr, 2014
    - Nov, 2024
  • Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
    University of Maryland
    Dec, 2013
    - Nov, 2024
  • Gamification
    University of Pennsylvania
    Oct, 2012
    - Nov, 2024

Experience

  • UNDER NY SKY
    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Chief Executive Officer
      • Jul 2014 - Present

  • New York City
    • Chief Executive Officer
      • Jan 2013 - Present

    • Freelance Creative Copywriter
      • Jun 2013 - Dec 2017

  • Hogarth
    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Freelance Transcreation Copywriter
      • Nov 2010 - Aug 2014

      Work for Global brands interpreting and recreating print ads, tv commercials, games, websites, display media, among others, in order to assure that the message evokes the same emotions and carries the same implications in Portuguese as it does in English. Dove British Airways Comfort Star Alliance Work for Global brands interpreting and recreating print ads, tv commercials, games, websites, display media, among others, in order to assure that the message evokes the same emotions and carries the same implications in Portuguese as it does in English. Dove British Airways Comfort Star Alliance

  • Fbiz
    • Brazil
    • Advertising Services
    • 700 & Above Employee
    • Senior Copywriter and Staff Manager
      • Sep 2012 - Mar 2013

      Worked with planners and creatives to create concept-driven campaigns (digital, mobile, print, TV, BTL) from the insight to the pitch to the final execution. Alongside the CD, I led the creative team on the 2013 yearly creative strategy for global and household brands. Tresemmé Unilever Toddynho Pepsico Anhanguera University Netshoes Online Store Worked with planners and creatives to create concept-driven campaigns (digital, mobile, print, TV, BTL) from the insight to the pitch to the final execution. Alongside the CD, I led the creative team on the 2013 yearly creative strategy for global and household brands. Tresemmé Unilever Toddynho Pepsico Anhanguera University Netshoes Online Store

  • SapientNitro
    • United States
    • Advertising Services
    • 500 - 600 Employee
    • Copywriter and Associate Creative Director
      • Aug 2011 - Sep 2012

      Partnered with planners and creatives leading the development, presentation and execution of concepts and brand strategies. Led a team of creatives, social media content developers and analysts. Santander Group Castrol British Petroleum Johnson&Johnson Baby Chamyto Nestlé Fundação Bradesco Google Ads Partnered with planners and creatives leading the development, presentation and execution of concepts and brand strategies. Led a team of creatives, social media content developers and analysts. Santander Group Castrol British Petroleum Johnson&Johnson Baby Chamyto Nestlé Fundação Bradesco Google Ads

  • Terraço Pizzaria
    • Entrepreneur
      • Dec 2010 - Dec 2011

      Co-founder of Terraço Pizzeria Restaurant. Planned and implemented the business, physical and managerial structure, directed the brand identity and promotional activations. Co-founder of Terraço Pizzeria Restaurant. Planned and implemented the business, physical and managerial structure, directed the brand identity and promotional activations.

  • POSSIBLE
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Senior Copywriter
      • Mar 2011 - Aug 2011

      Created concept-driven ideas, campaigns and presentations, taking part on the planning, prototyping, UX, content, development, production and follow up of the projects. Coca-Cola Coke Zero Light Coke Burn Energy Drink Absolut Vodka Natura Cosmetics Microsoft Itautec Created concept-driven ideas, campaigns and presentations, taking part on the planning, prototyping, UX, content, development, production and follow up of the projects. Coca-Cola Coke Zero Light Coke Burn Energy Drink Absolut Vodka Natura Cosmetics Microsoft Itautec

  • LDC
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Copywriter
      • Nov 2009 - Nov 2010

      Shared the creative leadership of the Red Bull account, collaborating with Red Bull internal creative team on the creation of new ideas and on the shaping and evolution of on-going projects. Developed a concept-driven creative work for several other clients. Red Bull Energy Drink Twentieth Century Fox MTV Network C&A Fashion Retail Nextel Wireless Leroy Merlin 51 Cachaça Shared the creative leadership of the Red Bull account, collaborating with Red Bull internal creative team on the creation of new ideas and on the shaping and evolution of on-going projects. Developed a concept-driven creative work for several other clients. Red Bull Energy Drink Twentieth Century Fox MTV Network C&A Fashion Retail Nextel Wireless Leroy Merlin 51 Cachaça

  • Publicis Brasil
    • Brazil
    • Advertising Services
    • 300 - 400 Employee
    • Freelance copywriter
      • Sep 2009 - Oct 2009

      Developed copy for multi-channel projects. Nestlè Sony Entertaiment Television Publicis Group SBT Television Dog Chow Developed copy for multi-channel projects. Nestlè Sony Entertaiment Television Publicis Group SBT Television Dog Chow

  • Ag407
    • São Paulo Area, Brazil
    • Copywriter
      • Aug 2008 - Sep 2009

      Created and developed integrated multi-channel projects for several clients and prospects. Led the creative work for Vogue Magazine. O Boticário Cosmetics FIAP University Audi Automotive Schincariol Beer Olmand Tequila Chandon Vogue Magazine Adidas Coral Jefferson Kulig Fashion Created and developed integrated multi-channel projects for several clients and prospects. Led the creative work for Vogue Magazine. O Boticário Cosmetics FIAP University Audi Automotive Schincariol Beer Olmand Tequila Chandon Vogue Magazine Adidas Coral Jefferson Kulig Fashion

  • Master Comunicação / Promovirtus
    • São Paulo Area, Brazil
    • Freelance copywriter
      • May 2006 - Apr 2007

      Participated in the rebrand of Listel, Brazil’s Yellow Pages, for Master Comunicação; Created and executed big-scale automotive market fair for ABN Amro Bank, at Promovirtus. Participated in the rebrand of Listel, Brazil’s Yellow Pages, for Master Comunicação; Created and executed big-scale automotive market fair for ABN Amro Bank, at Promovirtus.

  • MMS Comunicação
    • Recife Area, Brazil
    • Copywriter
      • Jun 2004 - Feb 2006

      Worked creating concepts and crafting copy for multi-channel projects focused on the regional market. Volkswagen Automotive Carrefour Supermarket Iquine Paints Belco Beer Worked creating concepts and crafting copy for multi-channel projects focused on the regional market. Volkswagen Automotive Carrefour Supermarket Iquine Paints Belco Beer

  • Arcos, Ampla, Virtus
    • Recife Area, Brazil
    • Junior Copywriter
      • Dec 2000 - Jun 2004

      Created print ads, videos scripts and radio spots focused on the regional market. Ford Automotive TIM Wireless Moura Dubeux Engeneering Caoa Automotive Dealer Ferreira Costa Center Palmeiron Foods Fiat Automotive Claro Wireless Vitarella Foods Pitú Cachaça Rede Globo Television Network Abril Pro Rock Music Festival Diário de Pernambuco Newspaper Login Softwares JBS Automotive Dealer Orion Mobile Retailer Cerâmica Vitória Tile Company Created print ads, videos scripts and radio spots focused on the regional market. Ford Automotive TIM Wireless Moura Dubeux Engeneering Caoa Automotive Dealer Ferreira Costa Center Palmeiron Foods Fiat Automotive Claro Wireless Vitarella Foods Pitú Cachaça Rede Globo Television Network Abril Pro Rock Music Festival Diário de Pernambuco Newspaper Login Softwares JBS Automotive Dealer Orion Mobile Retailer Cerâmica Vitória Tile Company

Education

  • Arts & Communication Center at UFPE
    Bachelor's degree, Public Relations, Advertising, and Applied Communication
    1999 - 2004

Community

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