Conversion Manager

• Aug 2021 - Present

Senior CRM Analyst

• Oct 2020 - Jul 2021

CRM Analyst

• Feb 2018 - Jul 2021

• Developed data driven understanding of campaigns, life cycles, automation, loyalty programs, and segmentation. • Managed processes for CRM backend setup, data gathering, warehouse structure to provide dashboards via data visualisation tools. • Worked with senior management by providing analysis and insights, to ensure that the long-term strategy is based on solid foundations.• Develop and maintain automated reporting and interactive dashboards using Tableau, Google Analytics and Google Data Studio.

Digital Marketing Analyst

• Apr 2017 - Jan 2018

• Implemented Google Analytics across various business departments. • Introduced customized UTM tracking to enable data for conversion funnels.• Translated web analysis into new product concepts plus provided projections ROI for new web features and functionalities.

CRM Coordination Manager

• Aug 2016 - Mar 2017

Responsible for: • Managing a team of Campaign Coordinators • Reporting and analysing all data in relation to Marketing Campaigns, Game Releases and Website • Working with Payments and Fraud and the product team to carry out game checks for bonus abuse• Managing and administrating bonus mechanics for acquisition, reactivation and retention.Campaign Reporting and Analysis:• Reporting on customer segment, game and site traffic performance, bonus cost and promo analysis• Analysing and reporting on competitor's products and performance• Generate in-depth daily KPI reports• Providing ad-hoc reporting as required to support senior management Strategic:• Implementing improvements based on data • Creating customer segmentation lists• Working together with the CRM team in creating the promotional calendar• Assisting the Product team in the delivery and specification of Casino products• Serving as the Point-of-contact and expert in all back-end systems and the issue resolution processes

Digital Marketing Consultant

• Feb 2014 - Aug 2016

⦁ Offering services on a freelance basis within the following areas: CRM strategist, Web projects manager, Email marketing strategies, Google Analytics, UI/UX, Web graphic, Social media, Creation of content and Promotion material for eCommerce projects. ⦁ Offering services on a freelance basis within the following areas: CRM strategist, Web projects manager, Email marketing strategies, Google Analytics, UI/UX, Web graphic, Social media, Creation of content and Promotion material for eCommerce projects.

Senior Marketing Coordinator

• Apr 2012 - Mar 2014

⦁ Produced graphic designs and content for all marketing material. ⦁ Provided SEO content for product pages as well as ongoing campaign pages which included blog posts and articles. ⦁ Responsible for the analysis of web traffic and the development of monthly reports to bring about necessary improvements. ⦁ Led the development of the Golf Club website owned by the same company: www.askersundsgk.com ⦁ Produced graphic designs and content for all marketing material. ⦁ Provided SEO content for product pages as well as ongoing campaign pages which included blog posts and articles. ⦁ Responsible for the analysis of web traffic and the development of monthly reports to bring about necessary improvements. ⦁ Led the development of the Golf Club website owned by the same company: www.askersundsgk.com

Digital designer

• Apr 2009 - Apr 2012

⦁ Managed the brand’s online marketing including email campaigns, graphic creations, monitor deliver ability, A/B testing, trigger/auto mail and segmentation. ⦁ Managed content translations for eight different languages and prepared targeting groups. ⦁ Contributed to an increased revenue of +350% generated from newsletters over a two-year period. ⦁ Selected by “Internet World”, as the best eCommerce site 2010 & 2011. ⦁ Managed the brand’s online marketing including email campaigns, graphic creations, monitor deliver ability, A/B testing, trigger/auto mail and segmentation. ⦁ Managed content translations for eight different languages and prepared targeting groups. ⦁ Contributed to an increased revenue of +350% generated from newsletters over a two-year period. ⦁ Selected by “Internet World”, as the best eCommerce site 2010 & 2011.

Technical Service Manager

• Dec 2004 - Aug 2008

Responsible for leading a team composed of ten employees working in the service department, included total responsibility for planning also monitoring daily objectives. Main goal were handling incoming returns from customers. Continuous coaching staff for new positions within our division. Responsible for leading a team composed of ten employees working in the service department, included total responsibility for planning also monitoring daily objectives. Main goal were handling incoming returns from customers. Continuous coaching staff for new positions within our division.