Experience

BoardClic

• Sweden
• Information Technology & Services
• 1 - 100 Employee

• Head of Marketing

  • Apr 2022 - Present

  As Head of Marketing I have been running the marketing to build the brand for an international expansion, primarily in the UK, Italy and the Nordics, as well as driving leads generating activities. This includes marketing strategi, marketing campaigns, webinars, marketing plan, analysis, agencies, PR, website, media strategy, social media, ai/ chatgpt generated content and procurement of sales & marketing tools. Results: During 12 months the web visitors/sessions almost doubled and inbound demo requests increased 2,5 times. Priority market demo requests had an increase of more than 8 times this year so far. BoardClic is a SaaS company with a market-leading digital platform that provides unrivalled benchmarking and qualitative insights on performance and transparency to align board and management teams. The company’s proprietary technology is enjoyed by some 250 customers across the world. The company has offices in Stockholm and London with a total of 25 employees. www.boardclic.com Show less



Brand Fuel

• Sweden
• Advertising Services
• 1 - 100 Employee

• Senior Employer Branding Strategist, Media Strategist, Project Manager

  • Apr 2005 - Present

  As a Senior Employer Branding specialist I help clients in the Nordic region (Sweden, Denmark, Norway & Finland) to strengthen their brand and attraction as employer and how to stand out, reach and attract new talents and professionals. This includes strategic consulting, brand and target group analyze, creative concepts, copywriting, design and messaging, as well as media strategy and tactics. High level project management, digital and social media expertise, and building strong client relations are also essential parts of my daily work. Social media advertising, mainly in Facebook, LinkedIn and Instagram, has been the key element of all advertising campaigns since 2008. Show less

• Managing Director, Owner. Founder

  • Apr 2005 - Present

  Managing Director, Owner, FounderBrand Fuel is a highly respected advertising and media agency in the Nordics within employer branding. The agency is a full-service agency that has delivered strategy, creative and media services to prestigious, global top clients as well as local clients. Brand Fuel has also developed advanced digital och social media advertising solutions for our clients as part of our media services.I am responsible for managing and driving the business and projects for our clients. This includes branding, sales, marketing, client relations, contracts, global network relations with TMP Worldwide/Radancy, business development, creating and managing delivery teams and employment interviews. Show less



Framtidsjobbet

• Sweden
• Advertising Services

• Founder

  • Mar 2016 - Present

  In 2016 I created and branded a social media product for recruitment advertising. A social media recruitment service that challenges old school recruitment advertising by targeting candidates which match exact needs by using a combination of the target group’s digital footprint and background data to optimize your advert/message to reach the candidates based on an unlimited number of parameters. In 2016 I created and branded a social media product for recruitment advertising. A social media recruitment service that challenges old school recruitment advertising by targeting candidates which match exact needs by using a combination of the target group’s digital footprint and background data to optimize your advert/message to reach the candidates based on an unlimited number of parameters.



Brand Fuel Search & Selection

• Managing Director and Owner

  • Jan 2006 - Jan 2010

  I started Brand Fuel Search & Selection with a partner in 2006. The company offered full recruitment services such as search, CV data base mining, interviews, tests (e.g. OPQ 32) and second opinion. My role was mainly to manage marketing and client relationships. The business was successful and recruited IT-specialists, engineers and sales personel for clients like e.g. IBM, IFS, Tieto, Svenska Spel and Monster. I started Brand Fuel Search & Selection with a partner in 2006. The company offered full recruitment services such as search, CV data base mining, interviews, tests (e.g. OPQ 32) and second opinion. My role was mainly to manage marketing and client relationships. The business was successful and recruited IT-specialists, engineers and sales personel for clients like e.g. IBM, IFS, Tieto, Svenska Spel and Monster.



Jobline/Monster

• Advertising & Communications Manager Scandinavia

  • 2003 - 2005

  In this role I was responsible for business development and to create the offer for Employer Branding services to new and existing clients including the development of creative and media consulting services, pricing, education of sales force, organization of delivery team and international cooperation with the world’s leading global recruitment communication network - TMP Worldwide. I was also part of the marketing department handling agency relations/evaluation, barter deals and strategic support for media and advertising. Show less



Berghs School of Communication

• Sweden
• Education Administration Programs
• 1 - 100 Employee

• Lecturer / teacher

  • 1998 - 2005

  I've had the honor to lecture at the top Advertising & Communications School in Sweden, Berghs School of Communications, during several years. About: Berghs School of Communications are often described as a world-leading communication school. At Cannes, we’ve won the AKQA Future Lions School of the Year Award on seven different occasions, competing against more than 60 schools from 40 countries. Since it started in 2005, we’ve received the main award in 2018, 2017, 2016, 2015, 2014, 2010, and 2009. Advertising effects: 2003, 2004, 2005 Berghs School of Communications Audience; Professional development for all last year students within Project leadership, Copy writing and Art direction. Advertising effects of repetitions, 1999, 2004 Berghs School of Communications Advertising via Television, 1998-2001 Clients: Big media houses, advertisers, advertising agencies and sales organisations e.g. Aftonbladet, Europolitan, FLT, GP, Riksmedia, Publicis Welinder,Radio Energy and Impact. M+ Educations The effect of digitalization of TV advertising, 1999-2000 Clients: Open seminars for journalists as part of our PR-strategy, advertisers and big media houses like SVD and Europolitan, Message Plus Knowledge Seminars Show less



Message Plus Media

• Media Strategy Consultant & Broadcast Director & Partner

  • 1996 - 2002

  As part of the leading consultants at one of the biggest Swedish media agencies I delivered strategic and tactical advice on how to reach target groups and how to optimize the advertising effect. I also implemented tracking of brand attraction and advertising effects for our clients. Clients were large international and national clients like AMF Pension, Postbanken, Fujifilm, Michelin, Bonniers, Seat, Panasonic, Posten, Föreningssparbanken and many more... Example of results created: AMF Pension became top of mind within pension savings/investments in four years. Postbanken went from new bank to 4 biggest bank in Sweden. Fujifilm increased market share with +50% in 6 years. Show less



Andersson Media

• Advertising Services

• Media Consultant and Client Manager

  • 1992 - 1996

  Andersson Media was one of the most prestigious and well renowned media agencies in Sweden at this time. Fredrik delivered media strategy, planning, tactics, contract negotiations with media, analysis of target groups and media trends. Andersson Media was one of the most prestigious and well renowned media agencies in Sweden at this time. Fredrik delivered media strategy, planning, tactics, contract negotiations with media, analysis of target groups and media trends.