Fredrik Engdahl

Chief Executive Officer at Boneo
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Contact Information
us****@****om
(386) 825-5501
Location
SE
Languages
  • Swedish Native or bilingual proficiency
  • English Native or bilingual proficiency
  • German Elementary proficiency

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Hari Krishnan

I had the pleasure of knowing and working with Fredrik during his time at Northstream. Apart from being a very smart individual, Fredrik is a great example of a good team player and a manager, in that he is composed, structured, and never looses sight of the objective or the target. His successful client engagements are testimony to his strong analytical, project management, and client management skills. Lastly, his amicable nature, eagerness to learn, proactive approach to helping others, makes Fredrik a great colleage to work with. I truly believe that Fredrik would be an asset to any team or project.

Javier Ubillos

I worked with Fredrik during our time together at Magine. Fredriks contributions are solid. When tackling a challenge with Fredrik, I know I may focus on my parts and don't need to worry about his contributions. He's efficient, smart, and has no problem with being open and transparent about impediments. A property I value very highly. I would gladly work with Fredrik again!

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Experience

    • Sweden
    • Real Estate
    • 1 - 100 Employee
    • Chief Executive Officer
      • Jun 2020 - Present

      Chief Executive Officer at Boneo, one of the leading property portals in Sweden - www.boneo.se Owners to Boneo are seven of the largest real estate brokerage companies in Sweden - Länsförsäkringar Fastighetsförmedling, Bjurfors, SkandiaMäklarna, Mäklarhuset, HusmanHagberg, ERA and Mäklarringen. Key achievements: - Re-launch and transformation of Boneo with new strategy, market positioning, brand and profile - Re-built organization from 3 FTEs to entirely new organization… Show more Chief Executive Officer at Boneo, one of the leading property portals in Sweden - www.boneo.se Owners to Boneo are seven of the largest real estate brokerage companies in Sweden - Länsförsäkringar Fastighetsförmedling, Bjurfors, SkandiaMäklarna, Mäklarhuset, HusmanHagberg, ERA and Mäklarringen. Key achievements: - Re-launch and transformation of Boneo with new strategy, market positioning, brand and profile - Re-built organization from 3 FTEs to entirely new organization with 12 FTEs + Dev team of 12 consultants - Grew revenues by 10% YoY and improved gross margin by 35 percentage points - Increased traffic to Boneo web and mobile by 100+%, and user engagement and session durations 250+% - Improved NPS real estate agents by 48 points and NPS web visitors by 30 points - Initiated and launched Boneo mobile application for iOS and Android devices Show less Chief Executive Officer at Boneo, one of the leading property portals in Sweden - www.boneo.se Owners to Boneo are seven of the largest real estate brokerage companies in Sweden - Länsförsäkringar Fastighetsförmedling, Bjurfors, SkandiaMäklarna, Mäklarhuset, HusmanHagberg, ERA and Mäklarringen. Key achievements: - Re-launch and transformation of Boneo with new strategy, market positioning, brand and profile - Re-built organization from 3 FTEs to entirely new organization… Show more Chief Executive Officer at Boneo, one of the leading property portals in Sweden - www.boneo.se Owners to Boneo are seven of the largest real estate brokerage companies in Sweden - Länsförsäkringar Fastighetsförmedling, Bjurfors, SkandiaMäklarna, Mäklarhuset, HusmanHagberg, ERA and Mäklarringen. Key achievements: - Re-launch and transformation of Boneo with new strategy, market positioning, brand and profile - Re-built organization from 3 FTEs to entirely new organization with 12 FTEs + Dev team of 12 consultants - Grew revenues by 10% YoY and improved gross margin by 35 percentage points - Increased traffic to Boneo web and mobile by 100+%, and user engagement and session durations 250+% - Improved NPS real estate agents by 48 points and NPS web visitors by 30 points - Initiated and launched Boneo mobile application for iOS and Android devices Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Chief Commercial Officer (CCO)
      • Jan 2019 - Jun 2020

      Chief Commercial Officer (CCO) at DanAds, an Ad Tech startup simplifying the digital Ad supply chain by offering self-service Advertising platforms for Publishers, enabling them to cost-efficiently serve small and medium Advertisers and optimise their Ad operations and sales - www.danads.com Responsibility for Business commercials, Processes, Operations, Partnerships, Revenue, Client P&L, Forecasts and Growth. Manager of Sales team, Client growth and success team, Analytics Team and… Show more Chief Commercial Officer (CCO) at DanAds, an Ad Tech startup simplifying the digital Ad supply chain by offering self-service Advertising platforms for Publishers, enabling them to cost-efficiently serve small and medium Advertisers and optimise their Ad operations and sales - www.danads.com Responsibility for Business commercials, Processes, Operations, Partnerships, Revenue, Client P&L, Forecasts and Growth. Manager of Sales team, Client growth and success team, Analytics Team and separate business unit, Klarna Reach, a self-service Google Ads agency. Manager of 10 direct reports. DanAds' clients include eBay, Hulu, Bloomberg Media Group, Philips, TripAdvisor, Truecaller, Soundcloud, Reach Plc, Hearst and others Show less Chief Commercial Officer (CCO) at DanAds, an Ad Tech startup simplifying the digital Ad supply chain by offering self-service Advertising platforms for Publishers, enabling them to cost-efficiently serve small and medium Advertisers and optimise their Ad operations and sales - www.danads.com Responsibility for Business commercials, Processes, Operations, Partnerships, Revenue, Client P&L, Forecasts and Growth. Manager of Sales team, Client growth and success team, Analytics Team and… Show more Chief Commercial Officer (CCO) at DanAds, an Ad Tech startup simplifying the digital Ad supply chain by offering self-service Advertising platforms for Publishers, enabling them to cost-efficiently serve small and medium Advertisers and optimise their Ad operations and sales - www.danads.com Responsibility for Business commercials, Processes, Operations, Partnerships, Revenue, Client P&L, Forecasts and Growth. Manager of Sales team, Client growth and success team, Analytics Team and separate business unit, Klarna Reach, a self-service Google Ads agency. Manager of 10 direct reports. DanAds' clients include eBay, Hulu, Bloomberg Media Group, Philips, TripAdvisor, Truecaller, Soundcloud, Reach Plc, Hearst and others Show less

    • Sweden
    • Internet Publishing
    • 1 - 100 Employee
    • Head of Commercial Operations
      • Sep 2016 - Dec 2018

      Head of Commercial Operations at Magine, an 80+ FTE over-the-top (OTT) video streaming platform company making video content and OTT distribution available for media content companies and audiences globally (www.maginepro.com) Key responsibilities: - Head of B2B Commercial Operations: Operations, Sales, Growth, Marketing and Product offering - Business development and Business processes - Product, Market and Sales strategy - Commercial models and Partnerships, Revenue… Show more Head of Commercial Operations at Magine, an 80+ FTE over-the-top (OTT) video streaming platform company making video content and OTT distribution available for media content companies and audiences globally (www.maginepro.com) Key responsibilities: - Head of B2B Commercial Operations: Operations, Sales, Growth, Marketing and Product offering - Business development and Business processes - Product, Market and Sales strategy - Commercial models and Partnerships, Revenue analysis and Forecasting, Growth and Analytics - B2B financials and business controlling - Manager of sales staff, marketing staff, and consultants Key achievements: - Concept and implementation of new B2B brand and Go to market-strategy, "Magine Pro", with new commercial and pricing models, marketing, operating model and sales channels. Increased sales pipeline 100+%, monthly lead generation 800+%, and new clients 300% YoY. - Implemented Reseller and Strategic Partnership program - Set up and lead of Commercial Operations function, heading Business Operations, Business Development and Marketing - Set up and management of new B2B sales funnel, including implementation of CRM system and new Business development operations Show less Head of Commercial Operations at Magine, an 80+ FTE over-the-top (OTT) video streaming platform company making video content and OTT distribution available for media content companies and audiences globally (www.maginepro.com) Key responsibilities: - Head of B2B Commercial Operations: Operations, Sales, Growth, Marketing and Product offering - Business development and Business processes - Product, Market and Sales strategy - Commercial models and Partnerships, Revenue… Show more Head of Commercial Operations at Magine, an 80+ FTE over-the-top (OTT) video streaming platform company making video content and OTT distribution available for media content companies and audiences globally (www.maginepro.com) Key responsibilities: - Head of B2B Commercial Operations: Operations, Sales, Growth, Marketing and Product offering - Business development and Business processes - Product, Market and Sales strategy - Commercial models and Partnerships, Revenue analysis and Forecasting, Growth and Analytics - B2B financials and business controlling - Manager of sales staff, marketing staff, and consultants Key achievements: - Concept and implementation of new B2B brand and Go to market-strategy, "Magine Pro", with new commercial and pricing models, marketing, operating model and sales channels. Increased sales pipeline 100+%, monthly lead generation 800+%, and new clients 300% YoY. - Implemented Reseller and Strategic Partnership program - Set up and lead of Commercial Operations function, heading Business Operations, Business Development and Marketing - Set up and management of new B2B sales funnel, including implementation of CRM system and new Business development operations Show less

    • Sweden
    • Business Consulting and Services
    • 1 - 100 Employee
    • Manager, Management consultant
      • Oct 2015 - Aug 2016

      Manager, Management consultant Strategy, Sourcing and Transformation advice to global Telecom, Media and Technology (TMT) industry players Client and project experience include: - Private equity-owned fiber company; Performance management - Worked with CEO in performance improvement of organization, processes and fiber rollout, responsible for forecast analysis and fiber rollout budget. Reported to CEO. - Asian Telecom operator; Strategy/M&A - Consolidation analysis… Show more Manager, Management consultant Strategy, Sourcing and Transformation advice to global Telecom, Media and Technology (TMT) industry players Client and project experience include: - Private equity-owned fiber company; Performance management - Worked with CEO in performance improvement of organization, processes and fiber rollout, responsible for forecast analysis and fiber rollout budget. Reported to CEO. - Asian Telecom operator; Strategy/M&A - Consolidation analysis, OPEX/CAPEX synergies and business case modelling for merger of two local operators - Nordic Telecom operator; Project manager responsible for development of RFQ for procurement of >10 MSEK Turnkey project. - Nordic Telecom operator; Project manager in a Post-Merger Integration project. Managed 30 people and seven work streams, including both internal and external resources. Managed project procurement activities for >20 MSEK. - Northstream start up accelerator, Upstream: Review of Business plans and market analysis for startups

    • Senior Consultant
      • Oct 2014 - Sep 2015

    • Consultant
      • Feb 2014 - Sep 2014

    • Business Consulting and Services
    • 100 - 200 Employee
    • Management Consultant
      • Aug 2011 - Jan 2014

      Client and project experience include: - Private transportation company; Assessment of corporate strategies and goals, revision of business plan - Food retail business; Customer data analysis as part of a new loyalty program - Consumer electronics manufacturer; Market and partnership analysis of content for Smart TV product line - Financial institution; Analysis of mobile payments ecosystem - Private Equity company; Analysis of Nordic data storage value chain and market… Show more Client and project experience include: - Private transportation company; Assessment of corporate strategies and goals, revision of business plan - Food retail business; Customer data analysis as part of a new loyalty program - Consumer electronics manufacturer; Market and partnership analysis of content for Smart TV product line - Financial institution; Analysis of mobile payments ecosystem - Private Equity company; Analysis of Nordic data storage value chain and market opportunities Internal projects: • Project leader, Centigo junior consultant recruitment process, 2012 - 2013 • Project leader, Centigo’s participation at Lund University’s careers fair, 2012 Show less Client and project experience include: - Private transportation company; Assessment of corporate strategies and goals, revision of business plan - Food retail business; Customer data analysis as part of a new loyalty program - Consumer electronics manufacturer; Market and partnership analysis of content for Smart TV product line - Financial institution; Analysis of mobile payments ecosystem - Private Equity company; Analysis of Nordic data storage value chain and market… Show more Client and project experience include: - Private transportation company; Assessment of corporate strategies and goals, revision of business plan - Food retail business; Customer data analysis as part of a new loyalty program - Consumer electronics manufacturer; Market and partnership analysis of content for Smart TV product line - Financial institution; Analysis of mobile payments ecosystem - Private Equity company; Analysis of Nordic data storage value chain and market opportunities Internal projects: • Project leader, Centigo junior consultant recruitment process, 2012 - 2013 • Project leader, Centigo’s participation at Lund University’s careers fair, 2012 Show less

    • Sweden
    • Computer Networking Products
    • 700 & Above Employee
    • Master Thesis
      • Feb 2011 - Aug 2011

      Analysis and evaluation of a current business model resulting in a recommendation of restructured business model to better suit the market and product/service. Analysis and evaluation of a current business model resulting in a recommendation of restructured business model to better suit the market and product/service.

    • United States
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Internship - PR Consultant
      • Aug 2010 - Nov 2010

      • Short-term and long-term projects developing PR-strategies and media analysis for clients. • Worked in a several projects simultaneously as assistant and project leader. • Short-term and long-term projects developing PR-strategies and media analysis for clients. • Worked in a several projects simultaneously as assistant and project leader.

    • Non-profit Organizations
    • 1 - 100 Employee
    • Project Assistant
      • Feb 2010 - Jun 2010

      Part-time work combined with studies. • Assisting in organizing events promoting the entrepreneur competition “Venture Cup”. • Assisting in organizing the Venture Cup alumni project for former contestants. Part-time work combined with studies. • Assisting in organizing events promoting the entrepreneur competition “Venture Cup”. • Assisting in organizing the Venture Cup alumni project for former contestants.

    • Estonia
    • Gambling Facilities and Casinos
    • 1 - 100 Employee
    • Finance Manager
      • Sep 2008 - Jun 2009

      Part-time work combined with studies. Part-time work combined with studies.

    • Armed Forces
    • 700 & Above Employee
    • Military Service
      • Aug 2004 - Jun 2005

Education

  • The Faculty of Engineering at Lund University
    Master of Science - MS, Engineering, Industrial Engineering and Management
    2006 - 2011
  • Novare Accelerator Business Skills Program
    2015 - 2016
  • Hawaii Pacific University
    Study abroad, Business Management, Organizational Change & Development, Computer Science
    2009 - 2010
  • Stockholm University
    Law, Introductory course
    2007 - 2007

Community

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