Co-founder & Co-CEO

• Nov 2019 - Present

Since we launched PsyMood, more than 450 specialists have joined us, speaking 37 languages from 26 different countries and cultures. We work hard and are inspired, to make mental health support more accessible, inclusive and diverse. Since we launched PsyMood, more than 450 specialists have joined us, speaking 37 languages from 26 different countries and cultures. We work hard and are inspired, to make mental health support more accessible, inclusive and diverse.

Co-Founder

• Nov 2019 - Nov 2019

Digital Strategy Consultant

• Sep 2017 - Nov 2019

An active member of this collective of sustainability professionals as a digital strategist. Responsible for the digital strategy for the Home Energy Savings Initiative, a 7-month project for Ward 15 to inspire homeowners to reduce their carbon footprint by reducing energy use. During this period, we posted a total of 288 times: 94 times on Facebook, we tweeted 131 times, and we posted 63 times on Instagram. We reached 40,780 people; we had 2716 engagements and 340 followers. An active member of this collective of sustainability professionals as a digital strategist. Responsible for the digital strategy for the Home Energy Savings Initiative, a 7-month project for Ward 15 to inspire homeowners to reduce their carbon footprint by reducing energy use. During this period, we posted a total of 288 times: 94 times on Facebook, we tweeted 131 times, and we posted 63 times on Instagram. We reached 40,780 people; we had 2716 engagements and 340 followers.

Growth Hacker

• Dec 2018 - Jul 2019

Responsible for developing a sustainable sales and marketing strategy, enhancing our sales channels and nurturing our client relationships to provide overall improving results for all parts involved. To be connected and comprehend the most valuable tech trends to implement growth opportunities for the company and our clients. Some of the first results include growing the conversion rate in 51.58% on Q1-2019. The highlight was the growth on the Paid Search conversion rate: 283.76%. March/2019 was the best month ever for the company on users coming from Social Media and Referrals. Show less

Digital Strategist

• Jun 2017 - Aug 2017

Field placement for the Interactive Media Management postgraduate program at Centennial College. Responsible for a 440% growth in the number of Tiny Toronto's social media followers, after two months. Established their Hubspot account to manage customer relations. Got Tiny Toronto's first article published on Blogto. Organized the company's first focus group to help them understand their consumers. Field placement for the Interactive Media Management postgraduate program at Centennial College. Responsible for a 440% growth in the number of Tiny Toronto's social media followers, after two months. Established their Hubspot account to manage customer relations. Got Tiny Toronto's first article published on Blogto. Organized the company's first focus group to help them understand their consumers.

Co-Founder and Account Executive

• Feb 2015 - Aug 2016

After 19 months as its account executive, prospected and associated 73 companies, which diverted more than 4,000 tons of waste from landfill and lead to a monthly revenue of over R$35,000. As its digital strategist, responsible for having over 20.000 followers on our channels, leading it to #1 on Facebook in popularity, in the zero waste segment in Brazil. Helped companies through technical consulting to reach the "zero waste" goal, reducing the waste cycle, adapting themselves to the national environmental laws, especially the National Policy on Solid Waste. Show less

Digital Strategist-Parliamentary Assistant- State Deputy Aspásia Camargo

• Oct 2014 - Jan 2015

Managed to raise the number of likes at deputy Aspásia Camargo’s Facebook fan page in 31,70%, going from a total of 83.752 likes to a total of 110.306 in 3 months and 20 days, with the help of a Facebook Ads campaign. In this same period, personally creating all tweets, improved the average of new followers, from 7,33 a month in the six months before, to 35,71 new followers per month. Created the #HangoutComAspasia, performing 11 YouTube Hangouts in that period, which gave Aspásia a pioneering aspect among the state deputies of Rio de Janeiro, entering the Top 3 most popular Rio de Janeiro state’s deputies channels in YouTube. Show less

Digital Strategy Consultant

• Jun 2014 - Sep 2014

Elaborated the digital campaign planning for the state deputy and helped to apply it, through a process of homogenization and standardization of the digital practices. Elaborated the digital campaign planning for the state deputy and helped to apply it, through a process of homogenization and standardization of the digital practices.

Chief Executive Officer

• Jan 2013 - Apr 2014

Managed one of the pioneering digital agencies in the Northeast of Brazil.

Senior Account Executive

• Jul 2011 - Dec 2012

Managed, mentored and developed a commercial team of 10 sales representatives on six states around four geographical regions from Brazil. As Account Executive, the primary goal was to find the best solutions in social media management and online advertising for our clients. Developed strategic commercial plans, market analysis, monitoring and measuring results, drafting agreements, finding out the best ways to communicate with clients audiences. The result was a 500% growth in clients with a monthly-contract and a monthly revenue of over R$30,000 in eighteen months. Show less

Account Executive

• Mar 2011 - Jun 2011

Helped Mentes Digitais to establish themselves as a company offering social media management solutions, website development, e-commerce solutions, blog management, SEO/SEM, speeches, workshops and in-company courses.

Marketing and Sales Director

• Jan 2002 - Nov 2007

Established the marketing and sales department that did not exist before. Part of the third generation managing this family-business. Focused its marketing work on the branding aspect, promotions and sales campaigns. Along with the two other directors, helped the company to reach the goal of one-million litres of gas sold in one month (May/2005). Established the marketing and sales department that did not exist before. Part of the third generation managing this family-business. Focused its marketing work on the branding aspect, promotions and sales campaigns. Along with the two other directors, helped the company to reach the goal of one-million litres of gas sold in one month (May/2005).

Social Media Coordinator

• Jan 2000 - Dec 2001

Developed eClube's concept as an online community-management website, five years before Facebook's creation, when the term "social media" still did not exist. Helped introduce and design the first social media tools and management for six different startups funded by Invent. Developed eClube's concept as an online community-management website, five years before Facebook's creation, when the term "social media" still did not exist. Helped introduce and design the first social media tools and management for six different startups funded by Invent.