Frederikke Tholander
Design Consultant at Foxtrot Tango - design consultancy- Claim this Profile
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Danish Native or bilingual proficiency
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English Full professional proficiency
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Norwegian Professional working proficiency
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Swedish Limited working proficiency
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German Limited working proficiency
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Italian Elementary proficiency
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French Elementary proficiency
Topline Score
Bio
Klaus Schroeder
We enjoyed to have Frederikke in our team as a psychologist. Her know-how has added a valuable dimension to design-people's user insight & -understanding and our usability work, that are essential elements, when creating great user experiences. Frederikke has conducted field user studies in many different countries and industries and she has used design-people's tools and her psychologist skills for mapping user's motivation, barriers, mental models and emotional triggers. Also Frederikke had a major share in establishing our usability lab for user testing and evaluation of digital- and physical prototypes in terms of usability. Medical devices, personal electronics, building technology and home appliances have been a matter of focus group reviews and co-ideation conducted by Frederikke. Not at least we have seen Frederikke act confidently and with care as a project manager. We enjoyed to have Frederikke as a team member - she was very respected by both clients and our own team members for her caring attitude, overview and reliability. Beyond client related project work, Frederikke has contributed to events and design-people's communication and project planning. We give Frederikke our best recommendations as well as our best wishes for the future.
Christina Søgaard Jensen
In the early spring of 2015 I had the privilege of inviting Frederikke as key note speaker to the profession festival IT-Days at Business Academy Aarhus. Frederikke gave a lecture on the specific approach of Designit - The Unified Product-Service Experience - sharing insights about design psychology with great relevance to multimedia design students. The audience, consisting both of students and professionals, clearly enjoyed Frederikkes talk and engaged in vivid dialogue. Also something happened that I never saw before: The audience specifically insisted on NOT getting a halfway break... The time spent with Frederikke was simply too valuable!
Klaus Schroeder
We enjoyed to have Frederikke in our team as a psychologist. Her know-how has added a valuable dimension to design-people's user insight & -understanding and our usability work, that are essential elements, when creating great user experiences. Frederikke has conducted field user studies in many different countries and industries and she has used design-people's tools and her psychologist skills for mapping user's motivation, barriers, mental models and emotional triggers. Also Frederikke had a major share in establishing our usability lab for user testing and evaluation of digital- and physical prototypes in terms of usability. Medical devices, personal electronics, building technology and home appliances have been a matter of focus group reviews and co-ideation conducted by Frederikke. Not at least we have seen Frederikke act confidently and with care as a project manager. We enjoyed to have Frederikke as a team member - she was very respected by both clients and our own team members for her caring attitude, overview and reliability. Beyond client related project work, Frederikke has contributed to events and design-people's communication and project planning. We give Frederikke our best recommendations as well as our best wishes for the future.
Christina Søgaard Jensen
In the early spring of 2015 I had the privilege of inviting Frederikke as key note speaker to the profession festival IT-Days at Business Academy Aarhus. Frederikke gave a lecture on the specific approach of Designit - The Unified Product-Service Experience - sharing insights about design psychology with great relevance to multimedia design students. The audience, consisting both of students and professionals, clearly enjoyed Frederikkes talk and engaged in vivid dialogue. Also something happened that I never saw before: The audience specifically insisted on NOT getting a halfway break... The time spent with Frederikke was simply too valuable!
Klaus Schroeder
We enjoyed to have Frederikke in our team as a psychologist. Her know-how has added a valuable dimension to design-people's user insight & -understanding and our usability work, that are essential elements, when creating great user experiences. Frederikke has conducted field user studies in many different countries and industries and she has used design-people's tools and her psychologist skills for mapping user's motivation, barriers, mental models and emotional triggers. Also Frederikke had a major share in establishing our usability lab for user testing and evaluation of digital- and physical prototypes in terms of usability. Medical devices, personal electronics, building technology and home appliances have been a matter of focus group reviews and co-ideation conducted by Frederikke. Not at least we have seen Frederikke act confidently and with care as a project manager. We enjoyed to have Frederikke as a team member - she was very respected by both clients and our own team members for her caring attitude, overview and reliability. Beyond client related project work, Frederikke has contributed to events and design-people's communication and project planning. We give Frederikke our best recommendations as well as our best wishes for the future.
Christina Søgaard Jensen
In the early spring of 2015 I had the privilege of inviting Frederikke as key note speaker to the profession festival IT-Days at Business Academy Aarhus. Frederikke gave a lecture on the specific approach of Designit - The Unified Product-Service Experience - sharing insights about design psychology with great relevance to multimedia design students. The audience, consisting both of students and professionals, clearly enjoyed Frederikkes talk and engaged in vivid dialogue. Also something happened that I never saw before: The audience specifically insisted on NOT getting a halfway break... The time spent with Frederikke was simply too valuable!
Klaus Schroeder
We enjoyed to have Frederikke in our team as a psychologist. Her know-how has added a valuable dimension to design-people's user insight & -understanding and our usability work, that are essential elements, when creating great user experiences. Frederikke has conducted field user studies in many different countries and industries and she has used design-people's tools and her psychologist skills for mapping user's motivation, barriers, mental models and emotional triggers. Also Frederikke had a major share in establishing our usability lab for user testing and evaluation of digital- and physical prototypes in terms of usability. Medical devices, personal electronics, building technology and home appliances have been a matter of focus group reviews and co-ideation conducted by Frederikke. Not at least we have seen Frederikke act confidently and with care as a project manager. We enjoyed to have Frederikke as a team member - she was very respected by both clients and our own team members for her caring attitude, overview and reliability. Beyond client related project work, Frederikke has contributed to events and design-people's communication and project planning. We give Frederikke our best recommendations as well as our best wishes for the future.
Christina Søgaard Jensen
In the early spring of 2015 I had the privilege of inviting Frederikke as key note speaker to the profession festival IT-Days at Business Academy Aarhus. Frederikke gave a lecture on the specific approach of Designit - The Unified Product-Service Experience - sharing insights about design psychology with great relevance to multimedia design students. The audience, consisting both of students and professionals, clearly enjoyed Frederikkes talk and engaged in vivid dialogue. Also something happened that I never saw before: The audience specifically insisted on NOT getting a halfway break... The time spent with Frederikke was simply too valuable!
Experience
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Foxtrot Tango - design consultancy
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Denmark
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Design Services
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1 - 100 Employee
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Design Consultant
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Aug 2020 - Present
Design consultancy with a focus on design psychology and deep insights. Offerings include: - Research & insights - Facilitation - Strategy - Behavioural design - Service and experience design - Talks and presentations Design consultancy with a focus on design psychology and deep insights. Offerings include: - Research & insights - Facilitation - Strategy - Behavioural design - Service and experience design - Talks and presentations
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Guest Speaker
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Mar 2015 - Present
Teaching design thinking, user insights, design psychology, behavioral design, teamwork and collaboration, ethics, presentation technique, and more Teaching design thinking, user insights, design psychology, behavioral design, teamwork and collaboration, ethics, presentation technique, and more
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Fuldstændig Selvstændig
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Podcast producer
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Nov 2021 - Present
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Trylologi
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Entertainment Providers
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1 - 100 Employee
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Public Speaker
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Jan 2012 - Present
What happens in the mind of a spectator watching a magician perform? A presentation about magic, psychology and human perception. Based on my interest in human perception and cognition I, together with professional magician David T, have created a presentation on magic and psychology. We have done presentations all around Denmark and in Belgium and always with highly positive feedback from event organizers and audience. The themes of our presentations include among others: cognitive psychology, perception, technology, food psychology, communication, learning - but we generally adapt the contents to what is relevant for the audience at each event. Through my work on Trylologi I have the opportunity to immerse myself into general psychological themes and train and develop my interest in communication, showmanship and impact. In addition, the presentation has provided me with experience of communication of expert knowledge from the field of psychology to a large audience of lay people. Show less
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Designit
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Denmark
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Design Services
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700 & Above Employee
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Lead design psychologist
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Dec 2018 - Jun 2020
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Senior User Experience Designer
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Jan 2015 - Dec 2018
From designit.com:We work with ambitious brands to create high-impact products, services, systems and spaces – that people love. Because what matters to people, matters to business.
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Design-People
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Denmark
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Design
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1 - 100 Employee
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People insights - Senior expert
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May 2014 - Dec 2014
At design-people I was happy to be part of an interdisciplinary team of highly talented product, interaction, strategy and user experience designers. My role combined human factors, user experience and design research as well as project management, allowing me to enjoy a highly diverse workday with a number of interesting tasks and challenges with clients and users around the world.My responsibilities as a senior expert on people insights at design-people included:Project management, field studies, contextual inquiry, observation, focus groups, usability testing, interaction design analyses, desk research, scenarios, customer journeys, personas, design feedback, workshop facilitation, web surveys, intern mentoring, job interviews.---From www.design-people.dk:“design-people is an award winning Scandinavian consultancy. We are dedicated to help create new business through people driven innovation & design - inspired by women. Based in Aarhus, Denmark, we are design and innovation partners for companies like Nokia, Novo Nordisk, Bang & Olufsen and Danfoss. Both within consumer electronics, business to business, healthcare and greentech we develop cutting edge interaction and product design based on user understanding. Our team consists of market and user researchers, psychologists, user experience experts as well as experienced digital interaction and product designers. design-people's unique watermark is a people driven innovation approach with a special focus on the female user experience. Our 3 year Female Interaction research project has raised global attention as it is a pioneering initiative to embrace the emerging buying power of women with better tech products & experiences - also attractive for male buyers. We are dedicated to creating deeper insights into user preferences, more profound user experience innovation and more subtle interaction and product design.” Show less
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Interaction design psychologist
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Mar 2011 - Apr 2014
This role allowed med to develop my skills as a design psychologist, using my theoretical knowledge to understand users and help our designers and clients create better designs. My work at design-people included:Field studies, contextual inquiry, observation, focus groups, usability testing, interaction design analyses, desk research, scenarios, customer journeys, personas, design feedback, workshop facilitation, web surveys, recruitment, intern mentoring.
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Aarhus University
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Denmark
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Research
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700 & Above Employee
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Student Research Assistant
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Mar 2010 - Apr 2010
Student assistant to ph.d. Ditte Hvas Mortensen at Department of Psychology and Behavioural Sciences, Aarhus University. I contributed to Ditte Hvas Mortensen’s Ph.D. project for Danish audio company Bang & Olufsen regarding user aware technology. My tasks consisted primarily of data tracking. Student assistant to ph.d. Ditte Hvas Mortensen at Department of Psychology and Behavioural Sciences, Aarhus University. I contributed to Ditte Hvas Mortensen’s Ph.D. project for Danish audio company Bang & Olufsen regarding user aware technology. My tasks consisted primarily of data tracking.
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Design-People
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Denmark
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Design
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1 - 100 Employee
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Student Worker
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Nov 2008 - Dec 2009
As a student worker before and subsequent to my internship I primarily conducted interaction design analyses of various products and contributed to the Female interaction research project.
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Design psychologist trainee
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Jan 2009 - Jun 2009
During my internship at design-people I first became acquainted with the daily work at a design agency. I conducted interaction design analyses, participated in user research and workshops and became experienced with software commonly used in the design industry such as InDesign and Illustrator.I also contributed to the work with design-people’s three year research project Female Interaction (www.femaleinteraction.com), through research, analyses and workshop preparation and participation. Show less
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Education
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Aarhus Universitet
Master of Science (MSc), Psychology -
Aarhus Universitet
Bachelor of Science (BSc), Psychology -
Aalborghus Gymnasium
General Upper Secondary School Leaving Certificate, Advanced Level, Linguistics -
Sct. Mariæ Skole